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2.0 - 7.0 years
7 - 11 Lacs
Bengaluru
Work from Office
About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasn t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target s agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understand the campaign needs of our media vendor Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals Understand and analyse the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted 1 month ago
5.0 - 10.0 years
11 - 15 Lacs
Pune
Hybrid
Man Ad Ops to lead team.U will be responsible for overseeing the day2day operations of digital ad campaigns,ensuring seamless execution,optimization,& client satisfaction. Exp with Multiple Ad Servers:CM360,Flashtalking,adform. Excellent Comm Skills Required Candidate profile Years of Experience: Minimum 5-9 years of relevant experience Deep understanding of campaign setup, trafficking, optimization, and reporting across various ad servers,DCM Minimum 3 member team handled
Posted 2 months ago
5.0 - 10.0 years
5 - 9 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
Required Skills 5-7 years of relevant and progressive experience as a Technology Operations Analyst, or in similar role Self-motivated and action-driven with the ability to take initiative, execute and follow-through Ability to clearly articulate technical and functional information to various audiences, both verbally and written High degree of organizational skills and ability to reprioritize based on business needs Excellent written and verbal communication skills Strong understanding of ad platform ecosystems, including campaign management, Ad Manager and Business Manager, tracking methodologies, data ingestion, and reporting workflows. Knowledge of ad operations, audience targeting, attribution models. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis. Must possess critical thinking and exhibit problem solving skills for technical and software related issues. Has worked with a single sign-on platform inclusive of user and application setup/support. Good understanding of different methodologies such as DevOps, CICD (Continuous Integration, Continuous Delivery)/Agile/Kanban, AWS. Good working knowledge of Microsoft tools (Office, Sharepoint), CRM (JIRA, Hubspot) and reporting tools (PowerBI, Tableau etc.) Proficiency in SQL, Google BigQuery, Starburst for querying and analyzing large datasets. Strong understanding of APIs and troubleshooting. Exposure to Generative AI models (e.g., OpenAI, GPT-based models).
Posted 2 months ago
5.0 - 8.0 years
0 - 1 Lacs
Pune
Hybrid
About IPG Mediabrands: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the worlds most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Agency: IPG Mediabrands Location: Pune, India Function/Craft: Ad Operations Position Title: Manager (IC Specialist/SME) Position Overview: We are seeking a highly experienced and results-oriented Manager (IC Specialist) Ad Operations to lead our team. You will be responsible for overseeing the day-to-day operations of our digital advertising campaigns, ensuring seamless execution, optimization, and client satisfaction. This role involves collaborating with team members, driving process improvements, and ensuring adherence to industry best practices. Key Responsibilities: Campaign Quality Assurance and Troubleshooting: Conduct thorough quality checks on assigned tasks, identifying and resolving complex ad serving issues. Perform root cause analysis for escalations to prevent future occurrences. Process Management and Compliance: Monitor and update process-related documentation, ensuring adherence to established procedures and compliance with industry standards. Identify opportunities for process improvement and implement best practices. Client Communication and Collaboration: Handle critical client and account communication, ensuring timely and effective resolution of issues. Collaborate closely with other managers and Account Managers to ensure seamless communication and alignment across teams. Technical Expertise and Problem-Solving: Demonstrate in-depth understanding of ad servers, ad verification technology, tagging, and basic site analytics. Identify and troubleshoot complex ad serving issues, providing solutions and recommendations. Required Skills and Experience: Relevant Experience: Minimum 5-8 years of relevant experience. Ad Operations Expertise: Proven experience in ad operations, with a deep understanding of campaign setup, trafficking, optimization, and reporting across various ad servers (e.g., CM360, Flashtalking, Adform) and ad verification platforms. Hands-on Ad Server and Verification Experience: Hands-on experience with at least one ad server (e.g., CM360, Flashtalking, Adform) and ad verification platforms. Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills, with the ability to identify root causes, develop solutions, and implement improvements. Communication and Interpersonal Skills: Excellent communication, listening, problem-solving, and interpersonal skills, with the ability to effectively collaborate with team members, clients, and senior management. Technical Proficiency: Proficiency with digital marketing tools and platforms, including expert-level knowledge of Excel and PowerPoint. Process Management and Documentation: Strong organizational skills, with the ability to manage multiple projects and assignments simultaneously. Experience in developing and maintaining process documentation. Client Relationship Management: Ability to handle critical client/account communication, ensuring timely and effective resolution of issues. Presentation and Data Interpretation Skills: Excellent presentation and data interpretation skills, with the ability to communicate complex information clearly and concisely. Desired Skills and Experience: Experience with Multiple Ad Servers: Experience with multiple ad servers (e.g., CM360, Flashtalking, Adform) is a plus. Data Analysis Skills: Ability to analyze campaign data, identify trends, and draw actionable insights. Process Improvement Expertise: Experience in identifying and implementing process improvements to enhance efficiency and effectiveness. Global Team Experience: Experience working with global teams across different time zones and cultures
Posted 2 months ago
1.0 - 5.0 years
3 - 7 Lacs
Bengaluru
Work from Office
- Coordinate all activities required to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders. - Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously - Troubleshoot cross-functional stakeholders in case of any campaign related issues - Management of client expectations, communication and reporting metrics - Ensure successful fulfillment of all campaigns - Create and maintain documentation pertinent to the AdOps team - Reporting and month end reconciliation - Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge - Demonstrated trafficking experience on platforms like DCM, ZEDO, MEDIAMIND, CELTRA, FLASHTALKING, JIVOX or BONZAI etc. - Excellent client servicing, organizational, and communication skills - Excellent MS Excel skills - Must have experience with HTML5, JavaScript ads - Experience in creating Mobile Rich Media ads - Should know ad troubleshooting/testing on tools like Fiddler, Charles etc - Worked on SDK integration
Posted 2 months ago
2.0 - 5.0 years
6 - 10 Lacs
Bengaluru
Work from Office
- Coordinate all activities required to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders. - Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously - Troubleshoot cross-functional stakeholders in case of any campaign related issues - Management of client expectations, communication and reporting metrics - Ensure successful fulfillment of all campaigns - Create and maintain documentation pertinent to the AdOps team - Reporting and month end reconciliation - Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge - Demonstrated trafficking experience on platforms like DCM, ZEDO, MEDIAMIND, CELTRA, FLASHTALKING, JIVOX or BONZAI etc. - Excellent client servicing, organizational, and communication skills - Excellent MS Excel skills - Must have experience with HTML5, JavaScript ads - Experience in creating Mobile Rich Media ads - Should know ad troubleshooting/testing on tools like Fiddler, Charles etc - Worked on SDK integration Apply Save Save Pro Insights
Posted 2 months ago
5 - 7 years
7 - 10 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
** We prefer candidates with end-to-end campaign management experience on CM360, who are proficient in both trafficking and tagging, and can join us within 45 days. ** Location: Hyderabad, Chennai, Coimbatore & Bangalore Experience: 5 to 9 years Skills: CM360, End to End campaign knowledge, Ad trafficking, Troubleshooting, Billing, Reporting, Campaign setup & optimization on CM 360, Understanding of pixel & floodlight tagging etc Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Guide the team to setup and execute digital media campaigns using ad servers like Google Campaign Manager 360, Ad Form, Flashtalking etc. Apply quality framework, maintaining the quality of the work rendered by the team Closely monitoring the day-to-day operations and identify the potential gap in the process and try to resolve the same with the immediate supervisors guidelines Troubleshoot campaign tracking issues across platforms / Ad-tech and proactively coming up with a solution Ascertaining the training requirements of the team to cater the smooth transition of all accounts/projects Assessing all issues and concerns faced by the team while carrying the day-to-day operations and provide appropriate insights to the immediate supervision at right time to minimize the potential risks Ability to communicate technical information’s with both Internal and Onshore partners effectively . Qualifications A full-time graduate degree (Mandatory) 5 to 7 years of experience in managing digital media campaigns across various channels and 2 years of experience in team management Extensive knowledge of ad serving technology tools and campaign management workflows, with a minimum of 1 year of experience using the CM 360 ad server Solid understanding of various third-party tag specifications and ad verification tools such as IAS and DoubleVerify Strong individual contributor who is also a collaborative team player Excellent analytical skills, with the ability to solve problems and translate analysis and insights into actionable business strategies Outstanding written and verbal communication skills Exceptional attention to details and recognized as a subject matter expert.
Posted 2 months ago
1 - 4 years
6 - 10 Lacs
Bengaluru
Work from Office
locationsBangalore,India time typeFull time posted onPosted Today job requisition idR0000390213 About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Role Description As a Media Analyst, youll execute marketing programs across a variety of brands and businesses. Working at both the account and brand level to implement and activate digital media campaignsinclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance. You will provide a high level of customer service to partner teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues. With support and guidance from your leader you will build various client or sales deliverables; such as proposals, media approaches, and audience strategies. You will be tasked with understanding and staying up to date on industry trends both in the retails and digital advertising landscape. Responsibilities Own the media strategy across all teams and ensure campaigns are set up for success. Manage, delegate the day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc. Identify target audiences, and analyze their characteristics, behavior and media habits. Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities. Provide informed point of views on recommendations and opportunities on media strategies and tactics. Develop a thorough, up to date knowledge of the clients, categories, business and media. Understand and analyze the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts Be required to work during US Day time (CST) for certain period in the year About You Minimum of 2-7 years of experience in digital marketing digital media planning, analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Creativity in making recommendations/problem solving. Strong quantitative and analytical skills along with solid communication skills Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is a must. Experience with ad servers, DFP, DCM, Sizmek, etc. and order management tools, Prisma, Operative Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Exhibit time management skills and the ability to multitask, manage concurrent projects and work successfully under pressure. Ability to interact with all levels of team across Bangalore and Minneapolis Useful Links- Life at Target- Benefits- Culture-
Posted 2 months ago
2 - 4 years
5 - 9 Lacs
Bengaluru
Work from Office
locationsBangalore,India time typeFull time posted onPosted Today job requisition idR0000380901 About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Role Description As a Media Analyst, youll execute marketing programs across a variety of brands and businesses. Working at both the account and brand level to implement and activate digital media campaignsinclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance. You will provide a high level of customer service to partner teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues. With support and guidance from your leader you will build various client or sales deliverables; such as proposals, media approaches, and audience strategies. You will be tasked with understanding and staying up to date on industry trends both in the retails and digital advertising landscape. Responsibilities Own the media strategy across all teams and ensure campaigns are set up for success. Manage, delegate the day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc. Identify target audiences, and analyze their characteristics, behavior and media habits. Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities. Provide informed point of views on recommendations and opportunities on media strategies and tactics. Develop a thorough, up to date knowledge of the clients, categories, business and media. Understand and analyze the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts Be required to work during US Day time (CST) for certain period in the year About You Minimum of 2-7 years of experience in digital marketing digital media planning, analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Creativity in making recommendations/problem solving. Strong quantitative and analytical skills along with solid communication skills Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is a must. Experience with ad servers, DFP, DCM, Sizmek, etc. and order management tools, Prisma, Operative Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Exhibit time management skills and the ability to multitask, manage concurrent projects and work successfully under pressure. Ability to interact with all levels of team across Bangalore and Minneapolis Useful Links- Life at Target- Benefits- Culture-
Posted 2 months ago
2 - 4 years
6 - 8 Lacs
Gurugram
Hybrid
Key Responsibilities Prepare pitch books, capital structure analysis, information memorandum, loan and bonds term sheets & case studies, issuer maturity profiles, covenant analysis, credit memos, sales memos and road show presentations Prepare DCM market updates / newsletters including commentary, trading levels, recent issuances update, major economic events, Covenant / Debt headroom analysis creating various issuer / target related analyses including market analyses, company profiles, credit highlights, balance sheet analyses, credit ratings assessment, and competitive benchmarking Helping the client in preparing and collating Investor Profiles for road show schedules Bond market, Leverage Finance or Loan Syndication experience supporting an Investment Bank (mandatory) is required Key Competencies Post-Graduation in Finance or equiv. qualification (CFA, MBA (finance), CA or equiv.) 4-6 years of experience in the Investment banking space Well versed with Microsoft Office - Word, Excel and Power Point Ability to handle pressure of working in fast-paced environment, strong problem-solving skills Excellent communication skills, both written and verbal Should be able to work independently, with minimal guidance and support Prior experience in handling clients directly through calls / mails Working knowledge of database such as Bloomberg, CapitalIQ, Factset, Thomson, etc
Posted 2 months ago
2 - 5 years
12 - 16 Lacs
Bengaluru
Work from Office
Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function. Qualifications This may be the right role for you if you have 6-9 years’ experience in data management and analysis in Media or relevant domains with strong problem-solving ability. Hands on experience & strong knowledge on SQL, Power BI is mandatory Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions) is a must. Strong knowledge on any coding lang like Python/R program is good to have. Excellent Marketing communication skills; should be able to work independently with stakeholders Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Led delivery teams and projects to successful implementations Familiarity working with large data sets and creating cohesive stories. Able to work and lead successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms Good to have Prior media experience familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.) Good to have Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc).
Posted 2 months ago
1 - 6 years
3 - 7 Lacs
Chennai, Bengaluru
Work from Office
Greetings from iOPEX Technologies.. We are hiring for Campaign Managers - Role - Analyst/ Sr. Analyst - Campaign Manager The Specialist to manage the digital advertising campaign lifecycle including client strategy, execution, optimization and reporting to ensure performance goals are met while building revenue and customer retention. Working with various partners and platforms, the Digital Optimization Specialist will ensure campaigns launch on time with the right message, target audience and appropriate metrics in place to meet client goals. The ideal candidate is a creative thinker, results and detail oriented with a love of data and a passion for Online Advertising. Competencies For the Job Produces campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions for upsell and cross sell opportunities. Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation Report pulling capability and analytics from various platform. Measures and analyzes cross-channel customer experiences, display, mobile and video sources. Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.
Posted 2 months ago
1 - 6 years
5 - 10 Lacs
Pune
Hybrid
Role & responsibilities Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. Be responsible for billing discrepancies and produce resolutions. Update media flowcharts based on campaign flights. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. Participate in departmental projects as requested Preferred candidate profile Bachelors degree and equivalent work experience 1-5 years of Digital Marketing experience or Media planning/buying operations experience Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus. Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. Proven ability to work independently and as part of an integrated team. Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. Expert in Excel and PowerPoint Comfortable working late shift (09:00 PM to 06:00 AM IST Perks and benefits Night Allowance
Posted 2 months ago
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