At PwC, our people in corporate affairs and communications are responsible for managing and coordinating the organisation's internal and external communications, public relations, and corporate reputation. They focus on developing and implementing strategies to effectively communicate the organisation's mission, values, and initiatives to various stakeholders including employees, customers, investors, media, and the general public. Those in digital communications and analytics at PwC will be responsible for developing and implementing effective online strategies to reach and engage target audiences. You will govern and manage all digital communication channels, including editorial and content strategy. Working in this area, you will use various tools and methods to gather data and measure the performance of communication campaigns and platform effectiveness while working closely with other teams and stakeholders to establish alignment and consistency of digital communications across the organisation. Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Analyse and identify the linkages and interactions between the component parts of an entire system.Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.Develop skills outside your comfort zone, and encourage others to do the same.Effectively mentor others.Use the review of work as an opportunity to deepen the expertise of team members.Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. Insight Analyst Manager Shift : 2pm -11pm Location : Kolkata/Bangalore/Hyderabad Job Function Overview The Senior Insights Analyst role in the Performance Comms team is responsible for conducting research and listening across all internal and external channels of communications to identify opportunities and synthesize relevant insights for comms stakeholders. This role will also be responsible for continuous and consistent measurement and reporting of communications impact and tracking against KPIs and goals as set for the team. What You will do Insight Analyst - manager Identify industry-leading practices, technologies and analytic practices to share knowledge with the team Lead analytics and reporting for business segments, digital communications channels, including web (firm intranet), social media, earned media and email Use data storytelling, visualization and analytical, and communication skills to build insights deliverables including reports and presentations Conduct deskside research to analyze the competitive landscape, determine brand perceptions, identify new opportunities, and provide actionable insights Collaborate effectively with peers and senior team members on strategic priorities and projects (research & analysis, visualization) as well as counterparts in marketing analytics and technology Translate research requests and questions into requirements for analytics, data science and research teams Provide analysis and measurement counsel to client team Distilling complex concepts into easy to understand information Leading training sessions for team members and providing support on measurement and technology initiatives Preferred Knowledge/Skills Demonstrates extensive abilities and/or a proven record of success in the following areas: Using enterprise productivity tools including Microsoft Office Suite and Google platforms and other project management software Demonstrating agility and comfort in working across a variety of digital communications software products, including content management systems, collaboration platforms, social media platforms, with the ability to coach others if needed Understanding the evolving communications and media ecosystem, B2B communications, and analytical techniques Using news monitoring and social monitoring tools such as Sprinklr, Talkwalker, Cision, Meltwater and Brandwatch to manage the daily monitoring process Possessing excellent knowledge of MS Excel and BI tools such as PowerBI (Power Automate, DataVerse, Power Apps), Tableau, and Adobe Analytics to build dashboards, Delivering work held to the highest standards of quality and accuracy to support our data integrity Exhibiting strong ability to communicate effectively via multiple channels and with impact to audiences at all levels Using business acumen, analytical, and problem-solving skills Navigating complexity and ambiguity, practicing resourcefulness to see things through Utilizing project management skills to manage multiple projects at one time in a fast-paced environment and adapt to new priorities
