123 Database Marketing Jobs - Page 5

Chinaya Banaras is looking for Digital Marketing Manager to join our dynamic team and embark on a rewarding career journey. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

About You You like to develop, design, and deliver solutions that deliver sustained business value from our and associated solutions You enjoy working cross-functionally across Sales, Marketing, Operations, and IT organizations for supporting the customer success organization Youre a team player and believe in building synergies across BMC to create/continually evolve one integrated customer journey. You like to innovate, and have a passion for solving business problems, to continuously improve our quality of service You have a passion for development, and challenge yourself to learn new things You know how to have fun and connect with people Professional Experience Minimum of 6+ years of Administration experience with Oracle Eloqua and different facets of Marketing Cloud Products are a plus Salesforce.com implementation and administration experience Solid understanding of web technologies, relational databases and multi-tier applications Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner Ability to mentor and train people on technical skills Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines Ability to extract and analyze data out of Oracle Eloqua and for troubleshooting and reporting Analytical skills, to critically evaluate the information gathered from multiple sources, and reconcile conflicts. Ability to translate user requests into underlying system needs, and distinguish solution ideas from requirements Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels including senior management at the Sr. Director and VP level Proven ability to communicate and build long term relationships with a diverse set of cross-functional business partners at all levels within the organization to partner, influence, negotiate and gain commitment to accomplish shared business goals while demonstrating a customer-oriented focus. Strong attention to detail, self-starter, and ability to manage multiple complex projects simultaneously within a fast-paced matrixed environment Preferred: Oracle recognized certification Oracle Marketing Cloud E10 MS Office Suite: high level of proficiency in Excel, PowerPoint, Word, and Access

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed Location: Bangalore Brand: Iprospect Time Type: Full time Contract Type: Permanent

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed

We are seeking a dynamic and results-oriented Loyalty Program Manager to lead the strategy, execution, and optimization of our customer loyalty and rewards initiatives. The ideal candidate will have 3 to 6 years of experience in managing loyalty programs, CRM campaigns, and customer engagement strategies in a B2C environment.

Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Overview: Work Timings: 6:30 PM IST- 3:30 AM IST Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves We foster an environment that promotes agility, which means we don t have the luxury to wait for perfection At Cvent, we value the diverse perspectives that everyone brings Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections About the role: Cvent s Global Demand Center manages the technology, processes and data that generate leads and demand for Cvent s suite of products We are an internal shared services agency housing digital, email, web, and database marketing as well as full lifecycle campaign and program management and execution We are seeking a motivated and passionate data analyst that will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion This role will help drive critical business decisions by analyzing key marketing metrics and designing reports In This Role, You Will: Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Heres What You Need: 5+ years of experience working with databases, data analysis, and reporting Must be very proficient in Microsoft Excel Comfortable present data and findings to stakeholders Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus Fair understanding of marketing platforms and lead to opportunity cycle Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently Strong organizational skills and the ability to prioritize and meet deadlines This role requires strong attention to details

Plans and executes all web, SEO/SME, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Skills and Requirements Minimum 4 years of relevant experience in digital marketing Bachelors or masters degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SME, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Software Google Webmaster Tools, SEO Tools, Paid ads Tools Coimbatore Education Bachelors (Preferred)

Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Heres What You Need: 5+ years of experience working with databases, data analysis, and reporting Must be very proficient in Microsoft Excel Comfortable present data and findings to stakeholders Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus Fair understanding of marketing platforms and lead to opportunity cycle Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently Strong organizational skills and the ability to prioritize and meet deadlines This role requires strong attention to details

About The Role The candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. He/she should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. He/she must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 7+ years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge- Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization . Experience in Data Extraction tools, A dvanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics . Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

Job Title - GN - SONG - Service - Industry-Insurance- Senior Manager Management Level :6 Senior Manager Location:Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing Good to have skills:Marketing Job Summary : The Banking Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global banking Industry Clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & Responsibilities: Collaborate with firms to define and achieve marketing objectives. Design strategies for marketing, audience/segmentation, personalization, optimization, and channels. Develop acquisition, engagement, and retention campaigns. Analyze market trends and competitors to design client approaches. Shape operating models and address client challenges. Drive innovation and offer thought leadership. Provide solutions for complex marketing problems in financial services. Advise key client decision-makers on marketing strategy. Manage projects, including timelines, budgets, resources, and teams. Lead business development, proposal responses, and create marketing assets. Work with a team to develop strategic assessments and written materials. Professional & Technical Skills: Deep Industry Knowledge: Financial Products & Services:Understanding loans, mortgages, insurance, investments, banking, consumer banking, credit cards, capital markets and financial markets. Customer Segmentation & Behavior:Segment based on behavior, demographics, and psychographics. Financial Regulations & Compliance:Knowledge of industry and functional compliance standards like GDPR, MiFID II, AI Act, etc. Risk Management:Identify and mitigate risks in marketing strategies. Marketing Skills: Strategic Thinking:Develop comprehensive strategies aligned with business goals. Digital Marketing:Expertise in SEO, SEM, social media, email, content marketing, marketing automation, and CRM systems. Data Analysis:Interpret marketing data and derive insights using analytics tools. Customer-Centric Approach:Create targeted campaigns based on customer needs. Creative Thinking:Generate creative ideas and solutions. Project Management:Oversee campaigns, manage budgets, timelines, resources, and collaborate effectively. Platform Skills: CRM Systems:Proficiency in one or multiple CRM solutions offered by Salesforce / Adobe / Microsoft Dynamics / HubSpot. Marketing Automation:Expertise in Marketo / HubSpot / Pardot. Data Analytics:Hands-on experience in Google Analytics / Adobe Sensei / Tableau / Power BI. CMS:Experience with WordPress / Drupal / Adobe Experience Manager. Social Media Tools:Skill in Hootsuite / Buffer / Sprinklr / Meltwaters / Sprout Social. Multi-channel Marketing:Expertise in Adobe Campaign / SFMC / similar solutions. Technology Skills: Omnichannel Transformation:Enhance customer experience with digital technologies. Generative AI & Machine Learning:Implement AI-driven marketing strategies. Cloud Computing:Manage AWS, Azure, or Google Cloud-based solutions. Cybersecurity:Protect customer data with best practices and tools. Integration:Design martech stack for seamless user experience. Additional : Support business development and thought leadership. Adapt to fast-paced environments both offshore and onshore. Strong communication, presentation, and client handling skills. Team building and leadership skills to motivate diverse teams and achieve goals. Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | AccentureQualification Experience: Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans Proven experience in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans. In-depth knowledge of digital marketing, market research, and campaign deployment and optimization Hands-on working experience as seasoned marketer in a multinational financial services industry or as marketing consultant to global financial firms. Experience in working with senior management levels within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, engineering or a related field

kills, qualifications and experience required : 3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing Experience working with CRM systems, including Salesforce Knowledge of Salesforce, YouTrack, or similar tools Strong attention to detail, accuracy, and ability to handle a large volume of requests Strong analytical skills Demonstrated ability to work in fast-paced, process-driven environments Pharmaceutical industry experience is a plus Key Responsibilities Audience Targeting & Strategy Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns Manipulate data to support marketing audience construction and analysis Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteri Develop and maintain documentation for list generation processes and audience definition Build a strong understanding of Medscapes proprietary targeting capabilities, data tools, and product offerings Partner with marketing and data teams to maintain and enhance audience segmentation strategies

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: BTech/MCA/BCA Years of Experience: 3 to 7 years Language - Ability: English(International) - Expert About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable.Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also required.Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document.Understanding of offers, collaterals, segment, and collateral mapping concepts.Maintain campaign calendar with real time status of campaigns and go live status.Ensure timely completion of tasks and requestsEnsure accurate reporting at required frequencyRisk & Issue managementEscalate risks as per the escalation matrix definedIdentify gaps and areas for improvement in execution processes and propose improvement solutions What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channelsExecution experience in UNICA platform or similar marketing automation platformHands on experience on SQL to perform data extraction using relevant toolsExecution experience in database marketing, experience working in high pressure environments. 3 - 7 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the ClientUnderstanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics Understanding of marketing operations, processes, business requirementsComfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projectsStrong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign ClassicKnowledge of HTML and CSS, JavaScriptUnderstanding of email, social, mobile and display best practice Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BTech,MCA,BCA

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

The candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. He/she should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. He/she must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 7+ years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

Job Requirements Job Purpose: The Digital Marketing division of Royal Enfield's Global Brand team is responsible for providing thoughtful, thorough and robust strategy for all digital touch-points (Web, Mobile, Search, Social, Display, and Video) and then executing those recommendations expertly. The team leverages their expertise of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. You will be a part of this team with specific focus on data analytics, optimization and driving efficiencies for the brands digital efforts, supporting the team to build effective and efficient customer nurturing streams. You bring in experience of working data from various consumer touchpoints to build intelligence for effective communication and performance marketing. The role entails leading the reporting and analysis across projects and always on performance campaigns. You have a keen attention to details and have a good grip on the digital ecosystem and data driven marketing. Reports to : Manager - Website Operations Function: Global Brand Digital What youll do: Collaborate with digital team, brand managers and sales to develop an understanding of needs Research and devise innovative statistical models for data analysis Communicate findings to all stakeholders Enable smarter business processesand implement analytics for meaningful insights Keep current with technical and industry developments around data analytics, use cases for process improvement, emerging technological changes Work as the part of the Digital team, with experience of running digital marketing campaigns including search, social, email mobile etc. Strong understanding of digital technologies including latest tools social, SEO, ORM Website backend, UI/UX. Proven record of using digital analytics platforms like Google Analytics to analyze digital data & draw business ready insights from the same. Collaborate with Digital agencies and other vendor partners & Co-ordinate with cross functional teams across APAC, EU, North America and get the work delivered. Execute analytical experiments methodically to help solve various problems and make a true impact across various domains and functions Identify relevant data sources and sets to mine for brand/business needs, and collect large structured and unstructured datasets and variables. Devise and utilize algorithms and models to mine big data stores, perform data and error analysis to improve models, and clean and validate data for uniformity and accuracy. Analyze data for trends and patterns, and interpret data with a clear objective in mind. Implement analytical models into production by collaborating with the IT team and the analytics agency Communicate analytic solutions to stakeholders and implement improvements as needed to operational systems What you'll bring: Experience: 5 years and above (4 years with Digital agency, 1 with Brand agency is preferred) Strong understanding of SEO, website backend, I/UX Google Analytics, content formats, and reporting Good experience of generating analytics Qualification: Bachelors degree (Full Time) - Advertising, Communication or similar stream, MBA (Full Time) (Advertising, Communication or similar stream)

Responsibilities Configuration on technical needs of Marketo tool and thirdparty integrations Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements Building email and landing page templates in content builder and Velocity Scripting Working closely with the strategy team to understand requirements and technical specifications for fast delivery Building and testing user journeys Creating indepth test plans to make sure allpossible scenarios are tested properly before deployment Understanding the endtoend experience of emails and formslanding pages from creation to deployment and reporting Being the liaison in troubleshooting a myriad of data or technical challenges Working with vendor development teams and the business to find resolutions Lead Coordinate with QA UAT and GoLive Activities What Were Looking For The ideal candidate will have experience on the development side of Marketo technical workrequired in the Marketo Database Marketing Activities Design Studio activities and other API integrations Candidate must have handson experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem Ability topick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team Understanding of Software Development Lifecycle SDLC Strong SQL Skills Basic Qualifications Minimum 3-5 years of experience with handson development inmarketing automation tools like Marketo and Salesforce Marketo technical certification or equal level ofexpertise Assist inmanaging project exports detailed data analysis andintegration API calls Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimizedintegration performance Identify how new features and functionality within Marketo can beleveraged internally and by clients to continuously enhance campaign performance and automated integration processes Work with IT and other teams on how to best configure Marketo with SFDC as well as other thirdparty integrations Ability to articulate demand generation nurturing and scoring principles to all levels ofexpertise and integrate this data seamlessly in Marketing Technology ecosystem Ability to create execute and troubleshoot complexprograms and integrations Able to work on Excel HTML Marketo API CSS andJavaScript Detail oriented selfstarter who can multitask well in a fastpaced growth driven environment Experience with resultsoriented marketing technology with proven history inoptimizing results Ability to continuously learn and develop new skills to maintain technical currency Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships Excellent verbal and written communication skills Demonstrated listening analytical organizational and time management skills Demonstrated ability to work independently and crossfunctionally including in highpressure situations Recommends development and configuration strategies received minimal guidance Uses subjectmatter expertise to advise others Preferred Qualifications Good handson experience using Marketo Engage marketing automation software buildingintegrations Webhooks Database management Landing pages munchkin tracking etc Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations Familiarity withSAFe Agile Framework preferred Exposure to Salesforce andor other lead generation marketing automation and CRMsoftware and systems anddevelopment

Kristal Advisors (Sg) Pte. Ltd is looking for Digital Marketing Manager to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Description Position at WebMD Education : Bachelor s degree in a related field, or equivalent years of relevant experience Experience : 3 + years Skills, qualifications and experience required : 3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing Experience working with CRM systems, including Salesforce Knowledge of Salesforce, YouTrack, or similar tools Strong attention to detail, accuracy, and ability to handle a large volume of requests Strong analytical skills Demonstrated ability to work in fast-paced, process-driven environments Pharmaceutical industry experience is a plus Main duties and responsibilities : Audience Targeting Program Manager is a key member of the global Medscape Professional business. This role oversees end-to-end targeting processes and serves as the primary source of audience segmentation insights for marketing and other internal teams. You will be responsible for extracting, creating, segmenting, updating, and optimizing HCP audience lists used in our marketing engagement campaigns. Collaboration with marketing, business intelligence, and data teams is essential to ensure accurate and timely audience building and setup for our digital marketing campaigns. Key Responsibilities Audience Targeting & Strategy Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns Manipulate data to support marketing audience construction and analysis Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteri Develop and maintain documentation for list generation processes and audience definition Build a strong understanding of Medscape s proprietary targeting capabilities, data tools, and product offerings Partner with marketing and data teams to maintain and enhance audience segmentation strategies

GuruPrasadam is looking for E-commerce & Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.