62 Database Marketing Jobs - Page 3

Chinaya Banaras is looking for Digital Marketing Manager to join our dynamic team and embark on a rewarding career journey. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

About You You like to develop, design, and deliver solutions that deliver sustained business value from our and associated solutions You enjoy working cross-functionally across Sales, Marketing, Operations, and IT organizations for supporting the customer success organization Youre a team player and believe in building synergies across BMC to create/continually evolve one integrated customer journey. You like to innovate, and have a passion for solving business problems, to continuously improve our quality of service You have a passion for development, and challenge yourself to learn new things You know how to have fun and connect with people Professional Experience Minimum of 6+ years of Administration experience with Oracle Eloqua and different facets of Marketing Cloud Products are a plus Salesforce.com implementation and administration experience Solid understanding of web technologies, relational databases and multi-tier applications Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner Ability to mentor and train people on technical skills Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines Ability to extract and analyze data out of Oracle Eloqua and for troubleshooting and reporting Analytical skills, to critically evaluate the information gathered from multiple sources, and reconcile conflicts. Ability to translate user requests into underlying system needs, and distinguish solution ideas from requirements Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels including senior management at the Sr. Director and VP level Proven ability to communicate and build long term relationships with a diverse set of cross-functional business partners at all levels within the organization to partner, influence, negotiate and gain commitment to accomplish shared business goals while demonstrating a customer-oriented focus. Strong attention to detail, self-starter, and ability to manage multiple complex projects simultaneously within a fast-paced matrixed environment Preferred: Oracle recognized certification Oracle Marketing Cloud E10 MS Office Suite: high level of proficiency in Excel, PowerPoint, Word, and Access

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed Location: Bangalore Brand: Iprospect Time Type: Full time Contract Type: Permanent

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed

We are seeking a dynamic and results-oriented Loyalty Program Manager to lead the strategy, execution, and optimization of our customer loyalty and rewards initiatives. The ideal candidate will have 3 to 6 years of experience in managing loyalty programs, CRM campaigns, and customer engagement strategies in a B2C environment.

Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Overview: Work Timings: 6:30 PM IST- 3:30 AM IST Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves We foster an environment that promotes agility, which means we don t have the luxury to wait for perfection At Cvent, we value the diverse perspectives that everyone brings Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections About the role: Cvent s Global Demand Center manages the technology, processes and data that generate leads and demand for Cvent s suite of products We are an internal shared services agency housing digital, email, web, and database marketing as well as full lifecycle campaign and program management and execution We are seeking a motivated and passionate data analyst that will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion This role will help drive critical business decisions by analyzing key marketing metrics and designing reports In This Role, You Will: Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Heres What You Need: 5+ years of experience working with databases, data analysis, and reporting Must be very proficient in Microsoft Excel Comfortable present data and findings to stakeholders Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus Fair understanding of marketing platforms and lead to opportunity cycle Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently Strong organizational skills and the ability to prioritize and meet deadlines This role requires strong attention to details

Plans and executes all web, SEO/SME, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Skills and Requirements Minimum 4 years of relevant experience in digital marketing Bachelors or masters degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SME, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Software Google Webmaster Tools, SEO Tools, Paid ads Tools Coimbatore Education Bachelors (Preferred)

Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Heres What You Need: 5+ years of experience working with databases, data analysis, and reporting Must be very proficient in Microsoft Excel Comfortable present data and findings to stakeholders Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus Fair understanding of marketing platforms and lead to opportunity cycle Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently Strong organizational skills and the ability to prioritize and meet deadlines This role requires strong attention to details

About The Role The candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. He/she should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. He/she must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 7+ years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge- Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization . Experience in Data Extraction tools, A dvanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics . Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.