3.0 - 7.0 years

0 Lacs

navi mumbai, maharashtra

On-site

Job Description: As a Marketing Automation Specialist at Capgemini, you will have the opportunity to work hands-on with marketing automation tools to deploy email campaigns and manage CRM and automation tools. Your role will involve a good understanding of Digital Marketing, particularly in email marketing and social channels. Proficiency in HTML from an execution perspective is essential for this role. You will collaborate with Onshore Marketing Managers to define metrics, measure, track, analyze, and report on the effectiveness of campaign performance. Additionally, you will be responsible for defining and implementing new marketing automation methodologies to maximize efficiency. Your ability to effectively collaborate with clients, think creatively, and solve analytical problems will be crucial in this role. Primary Skills: - Undertake Salesforce, Pardot marketing database clean-up to enrich and update data integrity. - Develop and execute campaigns for account-based marketing, lead generation, lead nurturing, and demand creation programs in Salesforce.com and Pardot application, aligning with campaign objectives. Secondary Skills: - Strong client-service orientation. - Ability to manage projects to successful completion, multitask, and work within tight deadlines. Join Capgemini, a global business and technology transformation partner, and contribute to accelerating the transition to a digital and sustainable world. With a diverse team of over 340,000 members in more than 50 countries, Capgemini leverages its 55-year heritage to deliver end-to-end services and solutions. Trusted by clients to unlock the value of technology, Capgemini offers expertise in AI, cloud, data, strategy, design, and engineering. Be part of a company that reported global revenues of 22.5 billion in 2023 and is committed to creating tangible impact for enterprises and society.,

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