Data Analytics & Optimization Manager

Key Responsibilities:

BigQuery Expertise:

SQL Proficiency

Data Tracking & Tagging

Reporting & Insights:

Optimization Initiatives:

User Journey Analysis

Collaboration:

Attribution Modeling:

Tool Ownership

Compliance:

Required Skills:

• GoogleAnalyticsimplementation experience across the lifecycle.
• Proven ability to design, write, and optimize advanced SQL queries, with deep experience using Google BigQuery to extract and analyze insights from complex datasets.
• Solid understanding of web analytics tools such as Google Analytics or Adobe Analytics.
• The candidate should be very well versed with Google Tag Manger or an equivalent tag management solution
• Thorough knowledge of reporting console and admin console
• Hands-on experience with one or more debugging tools like Charles, Chrome Debugger, or an equivalent solution
• Hands-on experience implementing marketing automation platforms and forms (e.g., Pardot, Eloqua, Hubspot) with websites
• Hands-on experience in implementing and maintaining 3rd party or tracking pixels such as Google gTag, Facebook Pixel, Linked Insight tags, etc.
• Excellent JavaScript experience in coding and troubleshooting theanalytics implementation on a given site.
• Solid understanding of website and campaign optimization, including A/B, multivariate testing
• Generate optimization plans based on business and customer goals, analytics and best practices.
• Experience with testing and optimization tools(e.g., AdobeTest & Target, Optimizely)
• Experience in building Solution Design Reference (SDR) documents based on requirements from stakeholders
• Be able to convert SDR to exact JS code to be added on page or user actions on page
• Strong written and spoken communication skills with the ability to efficiently translate business to technical requirements, and educate stakeholders on best practices and results
• Ability to manage stakeholders, prioritize requests and organize a roadmap for the backlog of requests
• Critical thinker who strives to improve the analytics and optimization program
• Proactive attitude to determine areas for improvement and the ability to influence change across different stakeholders
• Familiarity with the dependencies between a content management system (CMS)and reporting tools, including data warehousing platforms (e.g., Redshift, BigQuery, or Snowflake is a plus)