170 D2C Jobs - Page 7

About the Role Were looking for an experienced and driven Sales Contact Center Manager to lead our life insurance contact center operations. You will be responsible for driving online sales conversions, managing a high-performing telesales team, and ensuring a seamless experience for every customer who engages with us over the phone. This is a high-impact role that blends team leadership, sales accountability, and customer engagement. Key Responsibilities Oversee day-to-day operations of the contact center, ensuring sales targets and SLAs are met Lead, coach, and guide the telesales team to drive issuance and improve conversion rates Monitor lead quality and pipeline progression using the Lead Management System (LMS) Regularly monitor sales calls to ensure quality, adherence, and effective pitch delivery Personally interact with select customers for post-sale feedback, testimonials, and experience audits Handle customer escalations tactfully, ensuring timely resolution and superior service recovery Analyze team performance metrics and implement process improvements and training where needed Work closely with the D2C sales lead and cross-functional teams to align sales operations with broader business goals Who You Are 4-5 years of experience in managing contact center/telesales teams, with mandatory experience in life insurance sales Strong understanding of the online life insurance buying journey and digital funnel management Hands-on experience working with CRM and Lead Management Systems Proven track record of managing escalations, maintaining high service quality, and conducting call audits Comfortable speaking with customers directly to gather insights and improve experiences Strong operational rigour, team leadership, and problem-solving skills

1. Able to communicate efficiently with clients and maintain healthy relationships. 2.Managing E-commerce business (DTC store & Marketplace platform) for premium beauty brands. 3. Inventory planning and forecasting Pan India. 4. Website Management (Planning and managing on site merchandise for brand store and marketplaces and correct information is always updated) 5. Creatives co-ordination and ensuring the assets are ready before go-live every month. 6. Marketing calendar and promotion planning for the year. 7. Google Analytics & Trend analysis. Managing and optimizing campaign metrics (impressions, car, conversions, ROI) 8. Grow online Business, need a flair to identify new opportunities to get more traffic & Conversation on site. 9. Weekly, Monthly sale analysis and sending reportage to respective clients. 10. Identifies new business opportunities - Based on a thorough analysis of marketplace, competition, and category performance. Evaluate these opportunities through the development of business cases with financial projections Skills Required: 1. Good understanding of skincare / beauty products and skincare/ beauty market. 2. Good communication (written & speech). 3. Educational requirements - Graduate or have done Master's. 4. Desirable skills - Excel and PowerPoint proficiency. 5. Job location - Andheri East ( near Western express Highway metro station or Gundavali metro)

We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7

Job Title: Business Development Head/Manager 3PL & Micro-Fulfillment (Dark Stores) Job Overview: We are looking for a dynamic and results-driven Business Development Head/Manager to lead the sales and client acquisition for 3PL warehousing business and Micro-Fulfillment/Dark Stores segment. The role involves identifying potential clients, selling warehouse and fulfillment services, driving RFQs/proposals, and ensuring seamless client onboarding. The candidate must have a strong background in 3PL, warehousing, or e-commerce fulfillment, with a proven track record of revenue generation. Key Responsibilities: 1. Business Growth & Client Acquisition 2. Client Onboarding & Retention 3. RFQs, Proposals & Pricing Strategy 4. Cross-Functional Collaboration 5. Performance Monitoring & Reporting Key Performance Indicators (KPIs): Revenue Growth Achieve and exceed quarterly & annual revenue targets. Client Acquisition Number of new clients onboarded per quarter. Warehouse Occupancy Rate Ensure high utilization of fulfillment centers. Proposal Conversion Rate Success rate of RFQs and RFPs submitted. Client Retention & Expansion Increase contract renewals and upsells. Response Time to RFQs Ensure all proposals are submitted before the deadline. Ideal Candidate Profile: Proven Sales & BD Experience 8+ years in logistics, warehousing, 3PL, or Q-Commerce fulfillment. Strong Network in E-Commerce, Retail, FMCG, Pharma, and Quick Commerce sectors. Expertise in RFQs, RFPs, and contract negotiations. Ability to work in a high-pressure, target-driven environment. Strong analytical skills to assess pricing and profitability models. Excellent communication, presentation, and negotiation skills If Interested, please share your resume - jill.patel@persolapac.com Regards , Jill Patel Consultant jill.patel@persolapac.com CONFIDENTIAL NOTE: By submitting your resume or personal data, you acknowledge reading and agreeing to our Privacy Policy . You hereby provide voluntary consent to the collection, use, processing, and disclosure of your data by us and our affiliates, in line with the Privacy Policy . and applicable laws. If you wish to withdraw your consent or have any concerns, you may submit a request to our designated consent manager, as outlined in our Privacy Policy . We prioritize your privacy. SECURITY NOTE: We at PERSOLKELLY India or our representatives, do not ask job seekers for fees, personal banking information, or payments through unofficial channels. Official communications will only come from @persolkelly.com. Report any suspicious activity to Contactus_in@persolkelly.com . Click here to find out how you can safeguard yourself from job scams.

Position: Site Merchandiser Reporting to: D2C Head Role Overview As a Site Merchandiser , youll be the custodian of Bewakoof’s online shopping experience across app and web. This role goes beyond merchandising banners — it’s about shaping the consumer journey, driving business outcomes, and aligning site experiences with company-wide revenue and strategic goals. You’ll collaborate closely with catalog, design, creative, marketing, business, and tech teams to craft seamless experiences that convert, retain, and delight customers. You’ll also leverage data to optimize visibility, placement, and performance, ensuring every merchandising decision ties back to business growth. Key Responsibilities Drive Business Outcomes through Merchandising Ensure homepage, category, gender, and campaign pages are aligned to revenue and business goals. Create monthly merchandising calendars to plan and execute campaigns, launches, and sales. Strategically prioritize visibility and placements based on company goals (e.g., category push, margin targets, new launches). Optimize Consumer Experience Craft consumer-first journeys on app & web — weaving a compelling brand story across pages. Continuously test and optimize banners, creatives, and placements for maximum engagement. Influence UI/UX improvements in collaboration with the product & tech teams. Cross-Functional Collaboration Partner with catalog & design teams for content readiness and creative alignment. Work with marketing teams to sync campaigns across high visibility placements. Collaborate with tech to implement merchandising capabilities (recommendation engines, personalization, A/B testing). Data & Performance Ownership Define and track success metrics across funnels — homepage CTR, category CTR, bounce rates, conversions. Analyze web/app data, consumer behavior, and campaign outcomes to drive continuous improvement. Share insights with leadership and influence business decisions with data-backed recommendations. Innovation & Growth Identify gaps and propose new merchandising features, experiments, and initiatives. Run pilots to test growth opportunities and scale successful ones. Must-Haves 3+ years of experience in site merchandising / digital merchandising / app management (D2C or marketplace preferred). Strong analytical skills; ability to interpret web metrics and customer data to drive action. Proven experience collaborating across design, marketing, catalog, and tech. Strong business acumen — ability to align merchandising to topline, GM%, and category goals. Storytelling mindset — ability to craft consumer journeys that balance creativity with commerce. Good to Have MBA (not mandatory). Prior experience in fashion e-commerce. Experience in both D2C platforms and marketplaces. Exposure to personalization tools, UI/UX testing, and growth experiments. Key Competencies Customer-first mindset; deep understanding of online consumer behavior. Comfortable working in fast-paced, high-growth environments. Strong communication & stakeholder management skills. Bias for action, ownership, and problem-solving.

Minimum 6 months exp Exp in Outbound calling, telesales, D2C Exp in Life Insurance sales Can consider undergraduates as well. Max CTC 4.2 LPA + incentives 6 days work from Office | Offs would be rotational

1. 1–3 years of experience in e-commerce / consumer brands or analytics-focused roles. 2. Strong with Excel / Google Sheets (pivot tables, formulas, data analysis). 3. Exposure to digital ads (Meta, Google, or other ad platforms).

Role Summary We are looking for a Growth Manager with expertise in E-commerce, New Business Development, and Export Markets to drive revenue growth, expand market reach, and scale the business. The ideal candidate will be responsible for identifying new opportunities, developing go-to-market strategies, and optimizing performance across domestic and international channels. This role requires a strong business acumen, strategic thinking, and hands-on experience in scaling E-commerce brands. Key Responsibilities- Develop and implement strategies to drive E-commerce sales and customer acquisition. Manage and optimize online sales channels (Shopify, Amazon, Flipkart, international marketplaces, etc.). Leverage performance marketing, SEO, and conversion rate optimization (CRO) to enhance revenue. Track key performance indicators (KPIs) and analytics to drive data-driven decision-making. Identify and develop new business opportunities in domestic and global markets. Build and maintain relationships with key B2B and B2C partners, distributors, and clients. Conduct market research to identify untapped growth areas and expansion strategies. Develop strategic partnerships, affiliate programs, and collaborations to drive sales. Identify and enter new export markets, ensuring compliance with international trade regulations. Develop and execute strategies for cross-border E-commerce and global logistics. Manage relationships with international distributors, wholesalers, and partners. Optimize product listings, pricing, and fulfilment strategies for different regions. Requirements- Bachelors/Master’s degree in Business, Marketing, International Trade, or a related field. Experience in E-commerce, Business Development, and Export Growth. Strong understanding of global E-commerce platforms, logistics, and trade regulations. Proven track record in scaling online businesses and expanding into new markets. Expertise in Google Ads, Meta Ads, SEO, and digital performance marketing. Experience in managing and optimizing sales across multiple online channels. Excellent negotiation and communication skills for B2B and B2C partnerships. Ability to analyze data, market trends, and customer insights to drive growth strategies. Prior experience in working with international shipping, customs, and trade policies is a plus. Preferred Skills- Experience in D2C brand expansion and strategic alliances. Knowledge of international payment systems and pricing strategies. Familiarity with global marketplaces like Amazon Global, eBay, Alibaba, and Flipkart Global. If you are a growth-focused leader with experience in E-commerce, business expansion, and exports, we’d love to hear from you!

Job Description Develop and execute digital marketing strategies aligned with business goals. Oversee the design, development, and management of the company's web communication platforms. Collaborate with internal teams to ensure consistent branding across digital channels. Analyse web traffic and performance metrics to optimise digital campaigns. Drive lead generation through SEO, SEM, and other online marketing techniques. Ensure compliance with industry standards and data protection regulations in all digital activities. Design, build and maintain our social media presence. Stay updated on the latest trends and technologies in digital marketing and web communication. A successful Head - D2C should have: Graduate & MBA with 15 years of experience in managing performance / Digital Marketing / D2C accountability Proven experience in digital marketing and web communication, ideally in the Groceries, Beauty products, cosmetics Should have managed & accountable for constant revenue growth Strong knowledge of SEO, SEM, and digital analytics tools. Excellent project management and team leadership skills. Ability to collaborate effectively with cross-functional teams. Familiarity with web design and development principles. Strong analytical thinking and problem-solving abilities.

Position - Financial Analyst Experience - 2-5 Years Location - Ahmedabad About the Role: We are looking for a detail-oriented and proactive Financial Analyst to join our growing startup team. As a Financial Analyst, you will play a critical role in analyzing financial data, preparing reports, and supporting strategic decisions across the business. This is a high-impact position that requires both analytical rigor and a business-oriented mindset. Key Responsibilities: Financial Planning & Analysis (FP&A): Assist in preparing budgets, forecasts, and financial models to support business planning. Reporting & Dashboards: Create and maintain dashboards, KPIs, and regular financial reports for internal stakeholders and investors. Business Performance Monitoring: Analyze business performance, unit economics, customer acquisition costs, and contribution margins to provide actionable insights. Cost & Revenue Analysis: Evaluate cost structures, profitability, and pricing strategies. Support Strategic Initiatives: Work closely with the leadership team on business cases for new projects, product launches, or market expansions. Data-Driven Decision Making: Translate complex data into insights to support sales, marketing, operations, and product teams. Process Improvement: Identify gaps and help implement systems or automation to streamline financial operations and reporting. Requirements: Bachelors or Masters degree in Finance, Accounting, Economics, or related field. 25 years of experience as a Financial Analyst or in a similar analytical role (startup experience preferred). Strong proficiency in Excel/Google Sheets, financial modeling, and data visualization tools (e.g., Power BI, Tableau). Working knowledge of accounting software (QuickBooks, Zoho Books, Tally, etc.). Excellent analytical, problem-solving, and communication skills. Startup mindset: agile, self-driven, and comfortable working in a fast-paced, ever-changing environment. Nice to Have: Experience in a D2C, or consumer product startup. Familiarity with fundraising metrics, CAC/LTV, cohort analysis, and cash flow projections. Exposure to investor reporting and due diligence processes.

Experience in developing and implementing online marketing strategies Proficiency in managing digital marketing campaigns and social media presence Bachelor's degree in Marketing, Exp-3-7 yrs

Experience in developing and implementing online marketing strategies Proficiency in managing digital marketing campaigns and social media presence Bachelor's degree in Marketing, Exp-3-7 yrs

About Group Bayport : Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B, and B2C organization that has redefined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities, and a global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, the UK, and India through its family of brands BannerBuzz, Covers&All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages, and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization.While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey. For more about Group Bayport, please visit Website: https://groupbayport.com/about-us/ LinkedIn: https://www.linkedin.com/company/groupbayport/mycompany/ About the Role : Job Title: Content Writer (PDP) Location: Gurgaon WFO (Sector 32) Department: Merchandising About Group Bayport: Group Bayport is a leading e-commerce company specializing in customized products across multiple platforms. We are looking for a detail-oriented and creative Content Writer to craft compelling and SEO-friendly product descriptions for our Product Detail Pages (PDPs). This role plays a crucial part in enhancing customer engagement, improving conversions, and ensuring a seamless shopping experience. Key Responsibilities: 1. PDP Content Creation: Write engaging, informative, and conversion-driven product descriptions for PDPs across multiple platforms. Develop unique selling propositions (USPs) and key benefits for each product. Ensure clarity, conciseness, and brand consistency in all content. 2. SEO Optimization & Best Practices: Incorporate relevant keywords to improve search engine ranking while maintaining natural readability. Follow SEO best practices to enhance content visibility. Optimize product titles, meta descriptions, and alt texts for images. 3. Research & Benchmarking: Conduct competitor analysis to understand industry trends and best practices. Research product specifications, features, and customer needs to craft compelling narratives. 4. Content Structuring & Formatting: Create scannable and easy-to-read content using bullet points, subheadings, and formatting best practices. Develop structured content that aligns with the PDP layout, including product highlights, technical details, FAQs, and care instructions. 5. Collaboration & Coordination: Work closely with the merchandising, design, and SEO teams to align content with visual and strategic objectives. Coordinate with production and category teams category heads to ensure accuracy and completeness of information. 6. Performance Tracking & Optimization: Analyze content performance using metrics like engagement rates, bounce rates, add to cart etc. Revise and update content based on data-driven insights and customer feedback. Key Qualifications & Skills: Experience: 3-5 years of experience in content writing, preferably for e-commerce or digital merchandising. Writing Skills : Exceptional command over English with strong grammar, storytelling, and persuasive writing skills. SEO Knowledge: Understanding of keyword optimization, metadata, and search-friendly content structuring. Research Ability: Strong analytical skills to study market trends and competition. Detail-Oriented: Ability to create precise and accurate content while maintaining a creative touch. Tools Expertise: Familiarity with content management systems (CMS), Google Analytics, SEO tools (e.g., SEMrush), and AI-powered writing tools is a plus. Adaptability: Ability to write for different product categories and adapt to brand tone & voice guidelines.

- Ability to understand the D2C & Fashion marketing landscape - Shape & communicate the uniqueness of their brand - Translate brand elements into creatives that drive recall & differentiation at each touchpoint Required Candidate profile - Lead creative development to motivate the target audience to "take action" - Ability to work with external agency partners to deliver the above within budgets - Devise innovative growth strategies

- Ability to understand the D2C & Fashion marketing landscape - Shape & communicate the uniqueness of their brand - Translate brand elements into creatives that drive recall & differentiation at each touchpoint Required Candidate profile - Lead creative development to motivate the target audience to "take action" - Ability to work with external agency partners to deliver the above within budgets - Devise innovative growth strategies

E-commerce & Quick Commerce Consultant (Part-Time) Location: Remote (India-based candidates preferred),Delhi NCR,Bengaluru,Chennai, Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad Engagement: Part-Time / Project-Based Experience: 3-5 years Role Overview We are seeking an experienced E-commerce & Quick Commerce Consultant to work on a part-time/project basis. The ideal candidate will take complete ownership of assigned client accounts, driving performance through catalog optimization, platform advertising, analytics, and strategic planning across e-commerce and quick commerce channels. Key Responsibilities *Marketplace Management (Amazon, Flipkart, etc.): - End-to-end creation and management of product listings (SKU-level) across marketplaces. - Keyword research and SEO-friendly content creation titles, bullet points, and descriptions. - Category mapping and taxonomy alignment. - High-quality image uploads, infographics, and A+ content execution. - Manage listing variations (size, color, etc.) and ensure quality score improvement. - Platform understanding and use of tools like Amazon Seller Central, Flipkart Seller Hub, etc. - Operational Knowledge: Hands-on understanding of day-to-day e-commerce operations including inventory management, shipment handling, returns processing, and combo creation. *Advertising & Performance Marketing: - Campaign setup and optimization on Amazon Ads, Flipkart Ads, and other platform-specific tools. - Utilize Amazon PI (Product Insights), Brand Analytics, and platform dashboards for analysis. - Daily budget pacing, bid optimization, and audience targeting. - Plan and execute promotions including Lightning Deals, Coupons, and seasonal sales. - Weekly ROAS tracking, CTR, CPC, and ACOS monitoring. *Quick Commerce Management (Blinkit, Zepto, etc.): - Mobile-first content creation: titles, short-form descriptions, and images. - Product bundling and localized SKU management. - Setup and optimization of in-app search/product boost campaigns. - Plan inventory and content strategy around events and festivals (Diwali, Navratri, etc.). *Client Ownership & Communication : - Act as the single point of contact for assigned clients. - Lead weekly/monthly update calls and performance reviews. - Maintain proactive communication for campaign plans, issues, and optimization suggestions. - Ensure all deliverables are met on time with client satisfaction. *Reporting & Analytics: - Generate weekly and monthly performance reports covering ads, listings, and sales metrics. - Create actionable insights from campaign data and platform analytics. - Track pin code-level demand, SKU availability, and platform health scores. Ideal Candidate Profile - Experience: 35 years of experience in e-commerce or quick commerce operations. - Platform Expertise: Deep working knowledge of: Amazon Seller Central, Amazon Ads, Amazon PI (Product Insights) Flipkart Seller Hub, Flipkart Ads Manager Quick commerce platforms like Blinkit, Zepto, and BigBasket - Content Skills: Proficient in catalog management, content creation, and listing hygiene. - Analytical Skills: Strong Excel/Google Sheets skills and comfort with interpreting platform reports. - Communication: Excellent verbal and written communication for client interaction. - Ownership: Self-driven and accountable for end-to-end execution and results. - Availability: Minimum 1520 hours per week; should be responsive and deadline-oriented. Good to Have - Experience with FMCG/D2C categories. - Understanding of seasonal merchandising and geo-targeted inventory planning. - Familiarity with campaign management tools and ad analytics dashboards. What We Offer - Flexible work hours with remote setup. - Opportunity to work across multiple fast-scaling e-commerce brands. - Exposure to marketplace + quick commerce strategy and execution. - Competitive project-based compensation with performance-linked rewards.

Role & Responsibilities: Identify and reach out to D2C brands and traffic platforms for onboarding Research leads, run cold email/DM outreach, set up demos Pitch Togethr's performance marketing model. Own onboarding journey: offer collection, activation, handoff Coordinate with product team for setup and tracking Maintain pipeline and share weekly progress reports Preferred Candidate Profile: 1-7 years experience in growth, partnerships, or business development Past experience in affiliate, D2C, adtech, or martech sales Strong in research, follow-up, and crisp communication Can hustle independently and drive targets Experience with CRM tools, LinkedIn outreach, basic Excel/Notion Bonus: Prior work with performance-based marketing or brand onboardingRole & responsibilities

Job description Role: Category Manager/Lead Location: Hyderabad Role Overview: As a Category Manager, you will be responsible for driving sales growth, vendor management, and category expansion. You will develop and execute strategic initiatives to enhance category performance, optimize product assortments, and build strong vendor relationships. This role requires a data-driven mindset, strong negotiation skills, and collaboration across marketing, sales, and operations teams to ensure success in global markets Role & responsibilities Category Management & Sales Growth Develop and execute data-driven sales strategies to increase market share and revenue. Analyze market trends, customer behavior, and competitive insights to optimize category performance. Define and implement pricing, promotional, and assortment strategies to maximize sales and profitability. Work closely with the marketing and sales teams to create high-impact campaigns and initiatives. Vendor Onboarding & Relationship Management: Identify and onboard strategic vendors to drive category expansion and growth. Negotiate contracts, pricing, and terms to ensure competitive offerings and profitability. Build and maintain strong vendor relationships, ensuring consistent supply and quality. Collaborate with vendors to enhance product offerings, stock availability, and customer experience. Go-to-Market Strategy & Execution: Develop and implement go-to-market strategies for product launches and category expansions. Work cross-functionally with marketing, logistics, and e-commerce teams to ensure seamless execution. Monitor category performance and adjust strategies based on real-time insights and analytics. Stay updated with global industry trends and innovations to maintain a competitive edge What Were Looking For: Experience: 4-6 years in brand management, category management, or growth marketing. Industry Knowledge: Strong expertise in D2C, e-commerce, or cross-border brand expansion. Analytical Skills: Data-driven mindset with experience in market analysis, pricing, and vendor negotiations. Creativity: Passion for storytelling and brand building. Collaboration: Excellent skills to work across marketing, sales, and vendor teams. Senior HR Yamini Nagyari yamini.nagyari@distacart.com

Retention Marketing Manager : (Adjustable: Executive / Specialist based on experience) Location: Noida Department: Marketing Reports to: Head of Marketing / Growth Head Job Objective: Drive customer retention and repeat purchases Increase customer lifetime value (CLTV) Execute personalized lifecycle marketing campaigns across channels K ey Responsibilities: Hold over email marketing tools , AIsensy , interakart etc . Develop and implement retention and lifecycle marketing strategies Plan and execute campaigns via Email, SMS, WhatsApp, Push Notications, etc. Create win-back, reactivation, and loyalty-driven communications Segment customers based on behavior, RFM analysis, purchase history, etc. Optimize user journeys using automation platforms (e.g., Klaviyo, MoEngage, CleverTap) Track retention KPIs: repeat rate, churn rate, LTV, CAC payback, etc. Perform A/B testing on content, subject lines, send times, and offers Coordinate with creative, product, and customer service teams Prepare reports with actionable insights from customer data and campaign performance Implement and manage loyalty/referral programs if applicable Required Skills & Experience: 25 years experience in retention/lifecycle/email marketing (D2C preferred) Strong understanding of customer journey and funnel optimization Experience with marketing automation tools (e.g., Klaviyo, MoEngage, WebEngage) Good analytical skills; comfortable working with customer data Proficiency in Excel / Google Sheets Basic HTML/CSS knowledge (for email design – optional but a plus) Excellent communication and copywriting skills Familiarity with customer segmentation and behavioral targeting customer loyalty programs and CRM strategies Key Metrics to Drive: Retention rate Repeat purchase rate Churn rate LTV / CAC ratio Email/SMS metrics – Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CVR) Net Promoter Score (NPS) Preferred Background: Worked in D2C, ecommerce, subscription, or consumer product brands Experience in high-growth or startup environments Understanding of customer loyalty programs and CRM strategies

3+ years of marketing exp with proven success in customer acquisition or business development. Exp in D2C partnership development Previous exp in cannabis, CBD, wellness, or Ayurvedic product marketing is highly preferred