Digital Marketing Manager/Lead CK Birla Healthcare

3.0 - 8.0 years

45 - 50 Lacs

kannur, thrissur, kozhikode

Work from Office

Experience Required: 6-10 years Location: Kerala (currently working in a healthcare hospital/brand) Industry: Hospitals, Fertility & IVF, Healthcare Retail Role Overview We are seeking a seasoned Digital Marketing professional with 610 years of experience, currently working in Kerala within a hospital, fertility, or healthcare brand. The ideal candidate will have deep expertise in driving patient acquisition, managing ROI-driven campaigns, and executing regional marketing strategies tailored for South India, especially Kerala. Key Job Responsibilities: Drive digital patient acquisition through performance marketing (Google Ads, Meta, YouTube, Affiliates). Plan and manage SEO, SEM, and content strategies with a focus on regional and vernacular markets. Execute hyperlocal campaigns across Kerala, ensuring strong lead quality and conversions. Manage brand reputation and online reviews across Google, Practo, and social platforms. Collaborate with creative, medical, and operations teams to deliver healthcare-sensitive communication. Oversee vendor/agency management and ensure cost-efficient lead generation. Analyze performance reports, monitor KPIs (CPL, CAC, registrations, bookings), and optimize campaigns. Extend support to omnichannel marketing, including CRM, SEO, and call center integration. Guide team members and share cross-functional expertise across CRM, SEO, and digital channels. Key Requirements 610 years of digital marketing experience in healthcare (hospitals, fertility chains, or healthcare retail). Currently working in Kerala in a healthcare hospital/brand. Proven track record of managing performance campaigns with measurable ROI. Strong understanding of patient journeys, healthcare communication, and compliance requirements. Hands-on expertise in Google Ads, Meta Ads, GA4, SEO, and CRM dashboards. Strong leadership, decision-making, and project management skills. Proficiency in English; Malayalam language skills are a strong advantage. Preferred Background Experience with fertility treatment chains, multispecialty hospitals, or healthcare retail in South India. Exposure to both patient acquisition and brand-building campaigns.

Posted 19 hours ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.