222 Customer Segmentation Jobs - Page 9

* Manage Shopify cataloguing, segmentation & automation * Plan & run campaigns via email, WhatsApp, Shopify, Magento, WordPress, SMS * Personalize messaging to boost conversions * Track key metrics * Support loyalty programs Work Location - Khar

About Lowes Lowes Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in. About the Team The Audience Architecture team is responsible for leading and discussing audience targeting strategies and audience enablement/implementations with partners, leading optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the audience strategies are implemented properly. The team will work with cross-functional teams to help deliver Lowe’s omni-channel customer engagement and retention strategies for the Lowe’s customer segments (and respective subsegments). The team will own the creation and orchestration of unified, prioritized audience strategies that target specific customer segments during moments that matter to drive personalization efforts at scale. Job Summary: This will be an audience-focused role that involves working with clients on audience strategy, channel onboarding, and audience syndication. The main purpose of the Analyst for Audience Architecture team is to identify, size and build audiences to support the audience activation to target specific customer segments across cross functional teams & channels to deliver a unified, personalized experience. You will be expected to understand business requirements to build audiences leveraging 1P/2P/3P data at scale with efficiency and accuracy. Roles & Responsibilities: Core Responsibilities: Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences. Work with Media teams and MarTech and manage day-to-day activation of audience. Translate department specific marketing needs into audience architecture and syndication. Assist in the development of Marketing customer taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives. Support the Marketing governance process for audience creation, activation, and measurement. Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance. Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience. III. Years of Experience: 1-3 years of fulltime experience IV. Education Qualification & Certifications (optional) Required Minimum Qualifications : Bachelor’s Degree in engineering or Masters in Economics or Business Analytics V. Skill Set Required Primary Skills (must have) Key Skillset: Power Bi, SQL, Advance excel, prior experience leveraging customer data(1st, 2nd or 3rd party) and preferred exposure with Media Platforms Curiosity- a desire to understand the audiences and the “why” and “how” behind their syndication. Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations. Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication. Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting. Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation. Highly organized with attention to detail Secondary Skills (desired) Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360 Experience in Omni Channel Retail Proficiency in Microsoft Office (Excel & Powerpoint) BI and analytics tools like PowerBI, Tableau, SQL, R, Python Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance. Media Experience – Some experience working with Paid Media channels from campaign activation to audience strategy and targeting. Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.

Lead analytics Team from scoping to delivery and solve business problems through basic to advanced analytics Proactively propose, initiate, independently execute and own strategic strategic ideas and POCs targeting revenue growth & larger business Required Candidate profile Exp of SAS, SQL, Python (Mandate) exp in BFSI Domain only Ability to work effectively in a team environment Strong communication and interpersonal skills Knowledge of MS Office PowerPoint, Excel

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

JOB SUMMARY Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. CORE JOB RESPONSIBILITIES Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share Leverage information about customer segmentation, type and behaviors to inform customer engagement and account management strategies Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey; and the role of Abbott s products in increasing quality nutrition through consultative selling dialogues Define and deliver Unique Value Proposition from the HCP s perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP s knowledge of nutritional interventions and the measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommending Abbott products and other brand-building activities Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives Implement customer segmentation, identify new leads/customers and ensure timely reporting of daily activities as per the SFE SOP Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the Sales Manager Act in alignment with compliance and regulatory expectations MINIMUM QUALIFICATIONS Minimum Education Graduate in any field Education Level Major/Field of Study Graduate Medicine, science, pharmaceuticals/ nutrition MINIMUM WORK EXPERIENCE Experience Experience Details Minimum 1+ years of relevant experience. Minimum of 1 years experience in Pharma/Nutrition Industry Upto 5 years experience for Grade 12 and 5+ years experience for Grade 13 Should achieve a 60% in the written test Has excellent product knowledge and is able to translate that knowledge into effective in-clinic performance Good understanding of nutrition science Ability to establish connect and develop contacts and relationships, with ease Knows his numbers well and is an good team player collaborates where possible . DIVISION: ANI International Nutrition LOCATION: India > Bangalore : Jigani Link Road t SIGNIFICANT WORK ACTIVITIES: Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Lead is responsible for driving the successful implementation of channel strategies and activation plans to optimize market reach and customer engagement. This role ensures the seamless execution of campaigns, promotions, and initiatives across all channels while aligning with broader business objectives. The Channel Activation Lead collaborates with cross-functional teams and external partners to deliver impactful channel activities that enhance customer experiences and drive growth.Offer Managers Develop and oversee the execution of channel activation plans to meet business and customer objectives. Lead the deployment of marketing campaigns and promotional activities across channels, ensuring alignment with brand guidelines and business goals. Work closely with sales, marketing, and product teams to coordinate channel activities and ensure consistency in execution. Define and monitor key performance indicators (KPIs) to evaluate the effectiveness of channel activation initiatives and recommend improvements. Identify opportunities to enhance channel performance through data-driven insights and market feedback. Build and maintain strong relationships with internal teams, distributors, and external partners to ensure smooth execution of channel activities. Manage budgets for channel activation initiatives, ensuring cost-effectiveness 5-7 years of experience in channel activation, marketing, or sales. Proven track record of executing successful channel activation initiatives. Experience managing cross-functional teams and external partners. Knowledge of customer segmentation, market dynamics, and consumer behavior. Experience in both digital and traditional channel environments is highly desirable. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Expertise in channel management and activation strategies. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Proficiency in marketing and data analytics tools to evaluate campaign effectiveness. Familiarity with digital and traditional marketing channels. Budgeting and financial planning skills. Excellent communication and interpersonal skills to influence and collaborate with diverse stakeholders. Analytical and strategic thinking with a focus on driving results. Strong organizational skills and attention to detail. Ability to thrive in a fast-paced and dynamic environment. Leadership and team-building skills with a focus on cross-functional collaboration. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Loyalty campaign Development Lead is responsible for driving the creation, development, and implementation of Client's customer loyalty programs. This role plays a critical part in shaping and executing strategies that enhance customer engagement, loyalty, and lifetime value. The Loyalty Programme Development Lead will collaborate with cross-functional teams, leveraging customer insights, market trends, and innovative approaches to create differentiated loyalty offerings. This position requires both strategic vision and operational expertise to ensure that Client's loyalty programs meet customer needs, drive business growth, and deliver measurable results. oAt least 7-9 years of experience in loyalty program development, marketing, or customer engagement roles, ideally within a large-scale, customer-focused organization. oProven experience in developing and managing loyalty programs that drive customer engagement and retention. oStrong background in working with cross-functional teams, including marketing, IT, customer service, and sales, to deliver customer loyalty initiatives. oExperience using CRM and loyalty program management systems (e.g., Salesforce, Microsoft Dynamics, or similar platforms). oKnowledge of the energy sector or similar industries is a plus but not essential. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Campaign Strategies Problem-solving skills Loyalty Program Platforms:Experience with loyalty program management platforms (e.g., Salesforce Loyalty Management,) and customer relationship management (CRM) systems to track and engage with customers. Customer Data & Analytics:Proficient in using data analytics tools (e.g., Tableau, Power BI, Excel) to analyze customer data, identify trends, and inform loyalty strategies. Digital Marketing & Automation Tools:Knowledge of digital marketing platforms (e.g., email marketing tools, mobile apps, SMS marketing) and marketing automation systems to execute targeted loyalty campaigns. Customer Segmentation:Expertise in using customer segmentation techniques and behavioral data to create personalized loyalty initiatives. Project Management:Strong experience with project management tools (e.g., Jira, Trello, or Asana) to manage program timelines, resources, and deliverables. Technology Integration:Experience in integrating loyalty programs with CRM and other marketing technology tools to ensure a seamless customer experience across digital platforms. Core Competencies: Strategic Thinking:Ability to develop long-term strategies for customer loyalty, taking into ac oA bachelor's degree in Business, Marketing, Communications, or a related field. A Master's degree in Business Administration (MBA) or Marketing is a plus. oAdditional certifications or training in customer loyalty, digital marketing, or CRM platforms is desirable. Roles and Responsibilities: Loyalty Program Strategy & Development:Lead the development and refinement of Client's loyalty program strategy, ensuring it aligns with business objectives and customer needs. Identify opportunities for innovation and differentiation in loyalty offerings to improve customer retention and engagement. Customer Insights & Segmentation:Utilize customer data and market research to understand customer behaviors, preferences, and pain points. Develop customer segmentation strategies to personalize loyalty programs and improve customer experience across various touchpoints. Cross-Functional Collaboration:Work closely with marketing, sales, customer service, and IT teams to ensure the seamless design and execution of loyalty programs. Foster collaboration across departments to ensure programs are aligned with overall business strategies. Program Design & Implementation:Oversee the design and execution of loyalty initiatives, from concept to launch. This includes developing reward structures, engagement strategies, communication plans, and the overall customer experience journey. Performance Tracking & Reporting:Develop and monitor key performance indicators (KPIs) to track the effectiveness of loyalty programs. Regularly report on customer participation, retention rates, and the ROI of loyalty initiatives, making data-driven recommendations for improvement. Continuous Improvement:Continuously evaluate the success of loyalty programs, gather customer feedback, and identify areas for optimization. Drive enhancements based on customer insights, feedback, and evolving market trends. Technology Integration:Collaborate with IT and digital teams to integrate loyalty programs into Client's digital ecosystem, ensuring the effective use of CRM platforms, mobile apps, and other digital tools to enhance customer engagement. Budget Management:Manage the budget for loyalty programs, ensuring efficient allocation of resources and maximizing the ROI of loyalty initiatives. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Loyalty Programme Development Lead is responsible for driving the creation, development, and implementation of Client's customer loyalty programs. This role plays a critical part in shaping and executing strategies that enhance customer engagement, loyalty, and lifetime value. The Loyalty Programme Development Lead will collaborate with cross-functional teams, leveraging customer insights, market trends, and innovative approaches to create differentiated loyalty offerings. This position requires both strategic vision and operational expertise to ensure that Client's loyalty programs meet customer needs, drive business growth, and deliver measurable results.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Loyalty Program Platforms:Experience with loyalty program management platforms (e.g., Salesforce Loyalty Management,) and customer relationship management (CRM) systems to track and engage with customers. Customer Data & Analytics:Proficient in using data analytics tools (e.g., Tableau, Power BI, Excel) to analyze customer data, identify trends, and inform loyalty strategies. Digital Marketing & Automation Tools:Knowledge of digital marketing platforms (e.g., email marketing tools, mobile apps, SMS marketing) and marketing automation systems to execute targeted loyalty campaigns. Customer Segmentation:Expertise in using customer segmentation techniques and behavioral data to create personalized loyalty initiatives. Project Management:Strong experience with project management tools (e.g., Jira, Trello, or Asana) to manage program timelines, resources, and deliverables. Technology Integration:Experience in integrating loyalty programs with CRM and other marketing technology tools to ensure a seamless customer experience across digital platforms. Strategic Thinking:Ability to develop long-term strategies for customer loyalty, taking into account customer needs, competitive landscape, and business objectives. Customer-Centric Approach:Deep understanding of customer behavior and motivations, with a focus on delivering personalized, relevant experiences that foster loyalty. Analytical Mindset:Strong analytical skills, with the ability to assess data and metrics to measure the effectiveness of loyalty programs and make data-driven improvements. Creative Problem Solving:Innovative thinker, able to find creative solutions to challenges and continuously improve program offerings. Collaboration & Team Leadership:Strong interpersonal skills, with the ability to lead and work collaboratively in cross-functional teams. Proven ability to manage and influence stakeholders. Communication Skills:Excellent communication skills, both verbal and written, with the ability to clearly present strategies, insights, and recommendations to senior leadership and stakeholders. Project Management & Execution:Ability to manage multiple initiatives simultaneously, ensuring deadlines are met and deliverables are achieved to a high standard. Roles and Responsibilities: Loyalty Program Strategy & Development:Lead the development and refinement of Client's loyalty program strategy, ensuring it aligns with business objectives and customer needs. Identify opportunities for innovation and differentiation in loyalty offerings to improve customer retention and engagement. Customer Insights & Segmentation:Utilize customer data and market research to understand customer behaviors, preferences, and pain points. Develop customer segmentation strategies to personalize loyalty programs and improve customer experience across various touchpoints. Cross-Functional Collaboration:Work closely with marketing, sales, customer service, and IT teams to ensure the seamless design and execution of loyalty programs. Foster collaboration across departments to ensure programs are aligned with overall business strategies. Program Design & Implementation:Oversee the design and execution of loyalty initiatives, from concept to launch. This includes developing reward structures, engagement strategies, communication plans, and the overall customer experience journey. Performance Tracking & Reporting:Develop and monitor key performance indicators (KPIs) to track the effectiveness of loyalty programs. Regularly report on customer participation, retention rates, and the ROI of loyalty initiatives, making data-driven recommendations for improvement. Continuous Improvement:Continuously evaluate the success of loyalty programs, gather customer feedback, and identify areas for optimization. Drive enhancements based on customer insights, feedback, and evolving market trends. Technology Integration:Collaborate with IT and digital teams to integrate loyalty programs into Client's digital ecosystem, ensuring the effective use of CRM platforms, mobile apps, and other digital tools to enhance customer engagement. Budget Management:Manage the budget for loyalty programs, ensuring efficient allocation of resources and maximizing the ROI of loyalty initiatives. Qualifications Any Graduation

Skill required: Marketing Operations - Product Requirement Definition Designation: Product Management Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Brand and Product Management Lead will drive the development, positioning, and management of our product portfolio to ensure strong market presence, growth, and alignment with organizational goals. This role combines strategic brand management and product development expertise, overseeing the entire product lifecycle from ideation to execution. The position will collaborate closely with cross-functional teams to ensure seamless integration of brand strategy with product innovation, ensuring competitive advantage and customer satisfaction. Brand Management:Expertise in defining, developing, and executing brand strategies to drive market growth and customer loyalty. Product Management:Strong ability to manage the product lifecycle from concept to commercialization, ensuring market relevance and profitability. Market Research & Consumer Insights:Proficient in gathering and analyzing data to identify emerging trends, customer preferences, and competitor activity. Leadership:Strong leadership skills with the ability to influence and collaborate across multiple teams and stakeholders. Strategic Thinking:Ability to think strategically about product and brand positioning, considering both short-term execution and long-term brand sustainability. Analytical Skills:Proficiency in data analysis to inform decision-making and measure success metrics.Strong project management skills Education:A bachelor's degree in business, Marketing, or a related field is required. A master's degree (MBA) is a plus. Experience:oA minimum of 7-10 years of experience in brand and product management, preferably in a fast-paced, consumer-driven environment.oProven track record of leading cross-functional teams and delivering results in product development and brand positioning.oExperience in managing product portfolios and executing brand strategies across multiple markets. What are we looking for? Advanced knowledge of product management tools (e.g., Jira, Trello) and product analytics platforms (e.g., Google Analytics, Tableau). Familiarity with digital marketing platforms (e.g., SEO/SEM, social media advertising) and data-driven marketing campaigns. Expertise in market research and customer segmentation techniques, as well as using CRM software. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for data analysis and presentations.Relevant industry experience is preferred, with familiarity in product management within the consumer goods, technology, or services sectors being highly beneficial. Roles and Responsibilities: Lead the development of brand strategies and initiatives to build a differentiated market presence. Work closely with marketing, sales, and customer insights teams to define key brand messages and positioning. Oversee the entire product lifecycle, from market research and ideation to launch and post-launch optimization. Ensure product offerings align with customer needs and market trends. Analyze market trends, customer behavior, and competitor activities to identify opportunities for brand and product growth. Make data-driven decisions to optimize product offerings and brand impact. Work with R&D, marketing, supply chain, and other internal teams to ensure product developments are aligned with brand goals and market needs. Implement strategies to increase customer loyalty, engagement, and satisfaction with products. Use feedback loops to refine product offerings and enhance customer experiences. Manage the product portfolio's budget and ensure efficient resource allocation to meet revenue and profitability targets. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Analytics and Modeling Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If youre passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | Accenture Qualifications Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Master’s degree with 3+ years of experience, OR Bachelor’s degree with 4+ years of experience.

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If youre passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | Accenture Qualifications Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Master’s degree with 3+ years of experience, OR Bachelor’s degree with 4+ years of experience.

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If youre passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | Accenture Qualifications Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Master’s degree with 3+ years of experience, OR Bachelor’s degree with 4+ years of experience.

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If youre passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | Accenture Qualifications Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Master’s degree with 3+ years of experience, OR Bachelor’s degree with 4+ years of experience.

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If youre passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | Accenture Qualifications Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Master’s degree with 3+ years of experience, OR Bachelor’s degree with 4+ years of experience.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Analytics Lead Exp. Required in Years - 6 to 8 Years Location - Bangalore Job responsibilities - Oversee and mentor analytics staff, ensuring they have the necessary skills and resources to perform their roles effectively. Design and execute data-driven strategies to improve marketing performance, including campaign optimization, customer segmentation, and personalization. Collect, analyse, and interpret marketing data to identify trends, insights, and areas for improvement. Develop dashboards and reports that provide clear, actionable insights to stakeholders, including senior management. Work closely with marketing, sales, products, and other teams to align on goals, share insights, and collaborate on projects. Required Skill Set - Analyze website traffic and offer insights to stakeholders on which story/keywords to focus on Provide qualitative feedback on stories/campaigns undertaken by doing A/B testing and analysing data Work with the BU head to identify stories/content pieces that can be boosted Provide qualitative analysis of all campaigns undertaken Regularly conduct tech audit of the website to identify and fix bugs Prepare an exhaustive monthly MIS on the tasks undertaken Ability to lead a team of data crunchers Should be able to interpret data on the fly and prepare reports Interested candidate can share their resume at jobs@happiesthealth.com

Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. CORE JOB RESPONSIBILITIES Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share Leverage information about customer segmentation, type and behaviors to inform customer engagement and account management strategies Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey; and the role of Abbott s products in increasing quality nutrition through consultative selling dialogues Define and deliver Unique Value Proposition from the HCP s perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP s knowledge of nutritional interventions and the measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommending Abbott products and other brand-building activities Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives Implement customer segmentation, identify new leads/customers and ensure timely reporting of daily activities as per the SFE SOP Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the Sales Manager Act in alignment with compliance and regulatory expectations MINIMUM QUALIFICATIONS Minimum Education Graduate in any field Education Level Major/Field of Study Graduate Medicine, science, pharmaceuticals/ nutrition MINIMUM WORK EXPERIENCE Experience Experience Details Minimum 1+ years of relevant experience. Minimum of 1 years experience in Pharma/Nutrition Industry Upto 5 years experience for Grade 12 and 5+ years experience for Grade 13 Should achieve a 60% in the written test Has excellent product knowledge and is able to translate that knowledge into effective in-clinic performance Good understanding of nutrition science Ability to establish connect and develop contacts and relationships, with ease Knows his numbers well and is an good team player collaborates where possible