230 Customer Segmentation Jobs - Page 7

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Job Title: General Manager - Growth Product Marketing (CREW) Location: Bangalore Company: CREW - Personal Concierge Services Employment Type: Full-Time About CREW CREW is a premium personal concierge service designed to simplify and elevate the everyday lives of time-starved professionals, entrepreneurs, and high-net-worth individuals. From errands to exceptional experiences, we re redefining what convenience looks like. We re now seeking a Growth Product Marketing Manager to help us scale smartly and build deep, lasting relationships with our members. Role Overview We re looking for a highly strategic and execution-focused Growth Product Marketing Manager who can own both acquisition and lifecycle initiatives , while also driving product adoption, frequency of use, and feature activation . You will play a pivotal role in aligning growth goals with the user journey from first touch to long-term loyalty. Key Responsibilities Growth Marketing Develop and manage omni-channel acquisition strategies across paid media, SEO, partnerships, and referral loops Run and optimize performance marketing campaigns (Google, Meta, LinkedIn, etc.) to acquire high-intent users Build and test landing pages, lead capture flows, and funnel optimizations to improve conversion rates Own CRM and lifecycle campaigns (email, SMS, push) to drive re-engagement, upsells, and LTV Leverage customer segmentation and behavioral data to personalize campaigns at scale Product Marketing Partner with product and operations teams to launch new features and services that increase retention and usage Define messaging, positioning, and go-to-market strategies for new product features and concierge offerings Create user education content (emails, onboarding flows, FAQs, tutorials) to reduce friction and deepen usage Develop and analyze cohort behavior to identify drop-offs, opportunities for frequency increases, and feature adoption gaps Gather member insights through surveys, interviews, and usage data to inform product roadmap and communications Strategy Analytics Define and track KPIs across acquisition, activation, and retention funnels Set up experimentation frameworks (A/B testing, multivariate) to rapidly validate hypotheses Deliver regular performance reporting and insight-driven recommendations to leadership Stay on the pulse of the market identify new channels, competitor tactics, and user needs Qualifications 4-8 years of experience in growth, product marketing, or lifecycle marketing roles Proven success in scaling a consumer product or service ideally in a premium, subscription-based or concierge/luxury environment Deep understanding of marketing funnel metrics and behavioral analytics Experience working closely with product, design, and engineering teams Strong writing and positioning skills with an eye for branding and UX Tools: AI first Tools, Google Ads, Meta Ads, Klaviyo or similar CRM tools, Segment, Mixpanel/Amplitude, Google Analytics, Webflow/Landing page tools Self-starter with high attention to detail and strong project management skills AI first in problem solving Nice to Have Experience in luxury/lifestyle services, wellness, hospitality, or fintech Prior startup or high-growth company experience Familiarity with customer research methods (JTBD, surveys, user testing) What We Offer A unique opportunity to shape the growth engine of a high-touch, high-impact service Cross-functional exposure and room to experiment and own outcomes Competitive salary + performance-based incentives Team that s deeply committed to excellence, service, and innovation

Job Title: General Manager - Growth & Product Marketing (CREW) Location: Bangalore Company: CREW - Personal Concierge Services Employment Type: Full-Time About CREW CREW is a premium personal concierge service designed to simplify and elevate the everyday lives of time-starved professionals, entrepreneurs, and high-net-worth individuals. From errands to exceptional experiences, we're redefining what convenience looks like. We're now seeking a Growth & Product Marketing Manager to help us scale smartly and build deep, lasting relationships with our members. Role Overview We're looking for a highly strategic and execution-focused Growth & Product Marketing Manager who can own both acquisition and lifecycle initiatives, while also drivingproduct adoption, frequency of use, and feature activation. You will play a pivotal role in aligning growth goals with the user journey-from first touch to long-term loyalty. Key Responsibilities Growth Marketing . Develop and manage omni-channel acquisition strategies across paid media, SEO, partnerships, and referral loops . Run and optimize performance marketing campaigns (Google, Meta, LinkedIn, etc.) to acquire high-intent users . Build and test landing pages, lead capture flows, and funnel optimizations to improve conversion rates . Own CRM and lifecycle campaigns (email, SMS, push) to drive re-engagement, upsells, and LTV . Leverage customer segmentation and behavioral data to personalize campaigns at scale Product Marketing . Partner with product and operations teams to launch new features and services that increase retention and usage . Define messaging, positioning, and go-to-market strategies for new product features and concierge offerings . Create user education content (emails, onboarding flows, FAQs, tutorials) to reduce friction and deepen usage . Develop and analyze cohort behavior to identify drop-offs, opportunities for frequency increases, and feature adoption gaps . Gather member insights through surveys, interviews, and usage data to inform product roadmap and communications Strategy & Analytics . Define and track KPIs across acquisition, activation, and retention funnels . Set up experimentation frameworks (A/B testing, multivariate) to rapidly validate hypotheses . Deliver regular performance reporting and insight-driven recommendations to leadership . Stay on the pulse of the market-identify new channels, competitor tactics, and user needs Qualifications . 4-8 years of experience in growth, product marketing, or lifecycle marketing roles . Proven success in scaling a consumer product or service-ideally in a premium, subscription-based or concierge/luxury environment . Deep understanding of marketing funnel metrics and behavioral analytics . Experience working closely with product, design, and engineering teams . Strong writing and positioning skills with an eye for branding and UX . Tools: AI first Tools, Google Ads, Meta Ads, Klaviyo or similar CRM tools, Segment, Mixpanel/Amplitude, Google Analytics, Webflow/Landing page tools . Self-starter with high attention to detail and strong project management skills . AI first in problem solving Nice to Have . Experience in luxury/lifestyle services, wellness, hospitality, or fintech . Prior startup or high-growth company experience . Familiarity with customer research methods (JTBD, surveys, user testing) What We Offer . A unique opportunity to shape the growth engine of a high-touch, high-impact service . Cross-functional exposure and room to experiment and own outcomes . Competitive salary + performance-based incentives . Team that's deeply committed to excellence, service, and innovation

Ready to build the future with AI At Genpact, we don&rsquot just keep up with technology&mdashwe set the pace. AI and digital innovation are redefining industries, and we&rsquore leading the charge. Genpact&rsquos AI Gigafactory, our industry-first accelerator, is an example of how we&rsquore scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what&rsquos possible, this is your moment. Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. Inviting applications for the role of Senior Manager - SaAS Pricing - Agentic AI! Job Summary: In this role, you%27ll be part of Genpact%27s transformation under GenpactNext, as we lead the shift to Agentic AI Solutions&mdashdomain-specific, autonomous systems that redefine how we deliver value to clients. You%27ll help drive the adoption of innovations like the Genpact AP Suite in finance and accounting, with more Agentic AI products set to expand across service lines. We seek a strategic SaaS Pricer to develop and manage pricing strategies, ensuring competitiveness and revenue growth. This role involves market analysis, customer segmentation, financial modeling, and cross-functional collaboration with Sales, Product, Marketing, and Finance teams. Key Responsibilities: . Pricing Strategy: Design and optimize pricing models aligned with business goals and market trends. . Market Analysis: Conduct research to assess competition, pricing gaps, and customer behavior. . Customer Segmentation: Develop tiered pricing based on usage, value, and willingness to pay. . Financial Modeling: Use analytics to forecast revenue impact and track key pricing KPIs. . Cross-Functional Collaboration: Align pricing with product features, sales strategies, and financial goals. . Pricing Communication: Document and communicate pricing strategies internally and externally. Qualifications we seek in you! Minimum Qualifications . Bachelor&rsquos in Business, Finance, or related field (MBA preferred). . SaaS pricing experience. . Expertise in subscription, tiered, and usage-based pricing models. . Proficiency in financial modeling and pricing tools. . Strong analytical, communication, and project management skills. Preferred Skills: . Pricing optimization experience. . Understanding of SaaS metrics (ARR, MRR, churn, CAC, LTV). . Knowledge of global pricing strategies and customer segmentation. Why join Genpact . Lead AI-first transformation - Build and scale AI solutions that redefine industries . Make an impact - Drive change for global enterprises and solve business challenges that matter . Accelerate your career&mdashGain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills . Grow with the best - Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace . Committed to ethical AI - Work in an environment where governance, transparency, and security are at the core of everything we build . Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let&rsquos build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM & Loyalty Advisor will drive the development, execution, and optimization of customer loyalty and CRM programs, focusing on strengthening customer relationships, enhancing brand loyalty, increasing customer lifetime value, and delivering seamless customer experiences. This role combines strategic thinking, customer insights, operational excellence, and CRM expertise. The advisor will collaborate cross-functionally with marketing, data analytics, sales, and customer service teams to design, implement, and monitor loyalty and CRM initiatives that engage customers, foster brand advocacy, and drive business growth. What are we looking for Technical Skills: CRM PlatformsHands-on experience with CRM systems (e.g., Salesforce Marketing Cloud) to manage customer databases, segment audiences, and analyze customer behaviors. Digital Marketing ToolsFamiliarity with marketing automation tools, loyalty program software, customer segmentation platforms, and campaign management systems. Data AnalyticsAbility to interpret customer data to uncover insights, trends, and opportunities for optimization within CRM and loyalty strategies. Project ManagementSkilled in managing multiple projects simultaneously, from concept to execution, ensuring deadlines and business objectives are met. Core Competencies:Customer-Centric Mindset Analytical and Strategic Thinking Strong Verbal and Written Communication Skills Problem-Solving and Innovation Attention to Detail and Data Accuracy Creativity and Agility in Strategy Execution Experience:35 years of experience in CRM management, customer loyalty, or digital marketing roles within consumer-focused organizations. Demonstrated success in designing and managing CRM and/or loyalty programs that improved customer engagement and retention. Experience in campaign management, customer segmentation, and lifecycle marketing. Cross-functional collaboration experience, with the ability to align CRM and loyalty strategies across teams. Knowledge of customer lifecycle frameworks, personalization techniques, and marketing automation tools. Education:Bachelors degree in Business, Marketing, Communications, or a related field. Masters degree (MBA) or a specialization in CRM, Digital Marketing, or Customer Experience Management is an advantage. Certifications in CRM platforms (e.g., Salesforce Administrator/Marketing Cloud), digital marketing, or customer experience are desirable. Roles and Responsibilities: Loyalty Program ManagementOversee the daily operations and continuous optimization of loyalty programs, ensuring alignment with business goals and evolving customer needs. CRM Strategy Development:Assist in designing and implementing CRM strategies to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer satisfaction and driving loyalty. Customer EngagementDevelop personalized, data-driven customer journeys and communications across CRM and loyalty channels to enhance engagement, retention, and brand advocacy. Strategic PlanningProvide strategic recommendations for new loyalty and CRM initiatives based on customer behavior analysis, market trends, and competitor benchmarking. Campaign ManagementPlan, execute, and optimize CRM campaigns including email marketing, SMS, app notifications, and loyalty program communications, ensuring personalization and relevance. Cross-Functional CollaborationWork closely with marketing, sales, data analytics, IT, and customer service teams to ensure the seamless integration and execution of CRM and loyalty strategies. Performance Tracking & ReportingTrack key CRM and loyalty KPIs (e.g., customer retention, engagement rates, conversion rates, ROI) and deliver insights and recommendations to leadership for continuous improvement. Customer Feedback & Continuous ImprovementGather and analyze customer feedback to identify opportunities to improve CRM and loyalty offerings, ensuring they meet customer expectations and enhance the customer experience. Compliance & Data SecurityEnsure all CRM and loyalty activities comply with relevant data protection regulations (e.g., GDPR) and maintain the highest standards of customer data security and privacy. Qualification Any Graduation

Job Summary Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. MAIN RESPONSIBILITIES: Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level. Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products. Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share. Leverage information about customer segmentation, type and behaviors to inform customer engagement and account management strategies. Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network. Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey; and the role of Abbott s products in increasing quality nutrition through consultative selling dialogues. Define and deliver Unique Value Proposition from the HCP s perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities. Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP s knowledge of nutritional interventions and the measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommending Abbott products and other brand-building activities. Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives. Implement customer segmentation, identify new leads/customers and ensure timely reporting of daily activities as per the SFE SOP. Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP. Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience. Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the Sales Manager. Act in alignment with compliance and regulatory expectations DIVISION: ANI International Nutrition LOCATION: India > Mumbai : BKC Building TRAVEL: Yes, 25 % of the Time t

Senior Growth Manager Role Overview Were seeking a versatile creative professional who combines performance marketing expertise with compelling content creation skills. The person will be responsible for creating and optimizing high-converting promotional content for Guru App while driving measurable growth through data-driven creative strategies. Key Responsibilities Performance Marketing Manage end-to-end paid media campaigns across Meta, Google, and YouTube platforms Analyze creative performance data to identify winning patterns and optimize ROAS Conduct systematic A/B testing of creative variations to maximize conversion rates Monitor and optimize key performance metrics: CPM, CTR, CPI, LTV, and CAC Collaborate with data team to build attribution models and performance dashboards Design and execute creative testing frameworks to systematically improve performance Manage campaign budgets and bid strategies across multiple platforms Stay updated on platform algorithm changes and adjust creative strategies accordingly Creative Production Lead AI-assisted creative production for short-form promotional videos (15-60 seconds) Develop frameworks to create compelling scripts with powerful opening hooks optimized for Indian audiences Supervise performance-driven creative assets specifically formatted for different ad placements Establish and maintain a consistent brand voice across all promotional content Produce variations of high-performing creatives to combat ad fatigue Collaborate with the team editors to create thumb-stopping visuals and graphics Develop creative testing hypotheses based on performance insights Required Experience 3+ years in performance marketing with a proven track record of managing 50L+ monthly ad spend 2+ years in creative content creation, preferably short-form video for mobile apps Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads platforms Experience creating content for Indian audiences with an understanding of regional nuances Track record of improving campaign performance through creative optimization Experience with AI content creation tools (ChatGPT, Midjourney, Runway, etc.) Portfolio demonstrating ability to create emotionally compelling, conversion-focused content Required Skills Marketing Skills Advanced proficiency in Meta Ads Manager and Google Ads platforms Expert knowledge of campaign optimization techniques and bid strategies Strong analytical skills with the ability to derive actionable insights from data Understanding of attribution models and customer journey mapping Experience with creative testing frameworks and statistical significance Creative Production Skills Advanced proficiency with AI content creation tools and prompt engineering Strong storytelling abilities with an understanding of conversion psychology Ability to create thumb-stopping creative hooks in the first 3 seconds Bilingual content creation skills (Hindi-English mix for Indian audiences) Understanding of platform-specific creative best practices (Reels vs. In-Feed vs. YouTube) Basic video editing skills and familiarity with creative production workflows Preferred Qualifications Experience in EdTech, FinTech, or subscription-based mobile apps Knowledge of growth marketing strategies and lifecycle marketing Understanding of Indian cultural nuances across different states and demographics Experience with marketing automation tools and customer segmentation Familiarity with creative asset management and version control systems What We Offer Opportunity to work with cutting-edge AI tools while building Indias leading learning platform Direct impact on business growth through both creative and performance optimization A collaborative environment where creative meets data-driven decision making Competitive compensation with performance-based incentives Learning budget for staying updated with the latest marketing and AI trends

Role OverviewEssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops Monitor analytics pipelines from GA4 Athena dashboards to derive insights and drive decision-making Introduce AI-driven features (LLM prompts, content auto-summaries, etc ) that personalize or simplify the user experience Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founderdrives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams Proactive and solution-oriented, always spotting opportunities for real growth Thrive in a fast-moving environment, taking ownership and driving impact

Role OverviewEssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops Monitor analytics pipelines from GA4 Athena dashboards to derive insights and drive decision-making Introduce AI-driven features (LLM prompts, content auto-summaries, etc ) that personalize or simplify the user experience Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founderdrives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams Proactive and solution-oriented, always spotting opportunities for real growth Thrive in a fast-moving environment, taking ownership and driving impact

Role OverviewEssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops Monitor analytics pipelines from GA4 Athena dashboards to derive insights and drive decision-making Introduce AI-driven features (LLM prompts, content auto-summaries, etc ) that personalize or simplify the user experience Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founderdrives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams Proactive and solution-oriented, always spotting opportunities for real growth Thrive in a fast-moving environment, taking ownership and driving impact

Role OverviewEssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops Monitor analytics pipelines from GA4 Athena dashboards to derive insights and drive decision-making Introduce AI-driven features (LLM prompts, content auto-summaries, etc ) that personalize or simplify the user experience Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founderdrives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams Proactive and solution-oriented, always spotting opportunities for real growth Thrive in a fast-moving environment, taking ownership and driving impact

Role OverviewEssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops Monitor analytics pipelines from GA4 Athena dashboards to derive insights and drive decision-making Introduce AI-driven features (LLM prompts, content auto-summaries, etc ) that personalize or simplify the user experience Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founderdrives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams Proactive and solution-oriented, always spotting opportunities for real growth Thrive in a fast-moving environment, taking ownership and driving impact

Role OverviewEssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops Monitor analytics pipelines from GA4 Athena dashboards to derive insights and drive decision-making Introduce AI-driven features (LLM prompts, content auto-summaries, etc ) that personalize or simplify the user experience Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founderdrives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams Proactive and solution-oriented, always spotting opportunities for real growth Thrive in a fast-moving environment, taking ownership and driving impact

Role OverviewEssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact This is not a traditional marketing role—your job is to engineer growth through product innovation, user journey optimization, and experimentation You’ll be the bridge between editorial, tech, and analytics—turning insights into actions that drive sustainable audience and revenue growth Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior Optimize high-traffic areas of the site—landing pages, article CTAs, newsletter modules—for conversion and time-on-page Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops Monitor analytics pipelines from GA4 Athena dashboards to derive insights and drive decision-making Introduce AI-driven features (LLM prompts, content auto-summaries, etc ) that personalize or simplify the user experience Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founderdrives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams Proactive and solution-oriented, always spotting opportunities for real growth Thrive in a fast-moving environment, taking ownership and driving impact

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Aliens Group is a premium real estate player based out of Hyderabad and poised to dominate real estate market with a land bank of 1500+ acres land to transform the way we live by matching it up with global standards and deliver exceptional quality of living spaces governed by our idea of 'intelligent living'. Founded in 2004 with the visionary zeal of transforming Hyderabad's landscape, Aliens Group has achieved spectacular feat in real estate industry. Headquartered in Hyderabad, Aliens Group includes companies such as Aliens Infra Tech Pvt. Ltd. and Aliens Developers. Roles And Responsibilities Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. Collaborate with cross-functional teams for creating compelling marketing assets. Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. Prepare and present performance reports to senior management. Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. Drive campaigns within allocated budgets, ensuring positive ROI. Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization. Salary: Best per the current market Location: Hyderabad (Week-offs on Monday) Mode: Work from Office (11-8pm) Keywords landing page optimization,performance marketing,customer segmentation,customer acquisition,marketing strategies,market research,Digital Marketing*

Job Responsibilities * Develop and implement CRM strategies to strengthen customer relationships. * Create and manage loyalty programs to boost retention and repeat business. * Define and track KPIs to measure CRM and loyalty program effectiveness. * Implement CRM systems to manage customer data and engagement. * Design targeted marketing campaigns to nurture customer relationships. * Maintain customer segmentation for personalized communication. * Address customer feedback and resolve issues effectively. Skills Required * 2-3 years of experience in CRM and Post-graduate degree in Marketing, Business Administration, or a related field is preferred. * Experience in designing and executing loyalty programs. * Knowledge and experience in developing and implementing CRM strategies and programs.

Role: Insights and Analytics Manager Location: Bangalore Mode: Hybrid Profile: We are seeking a dynamic and experienced Insights Manager to lead performance reporting and analysis for our entire company sales and margin. This pivotal role requires a deep understanding of SQL, Python, and data visualization tools, alongside a knack for storytelling and effective communication. The successful candidate will play a key role in identifying trends, patterns, and opportunities within our data and translating them into actionable insights for senior leadership. Key Responsibilities: Utilize SQL and Python to extract, manipulate, and analyze large datasets from various sources, including transactional data, customer databases, and marketing campaigns. Lead performance reporting and analysis initiatives, providing insights into company-wide sales and margin performance across different brands and sectors. Develop reports using tools such as Databricks, Excel, and PowerPoint to visualize key performance metrics and trends. Conduct in-depth analysis of customer trends, product analytics, segmentation, persona, and basket analysis to uncover actionable insights. Collaborate with cross-functional teams to understand business requirements and translate them into data-driven solutions. Drive continuous improvement in data quality, accuracy, and reporting processes to enhance decision-making capabilities. Present findings and insights to senior leadership, in a clear, concise, and compelling manner, focusing on the narrative behind the data. Mentor and coach junior team members, fostering a culture of continuous learning and development. Qualifications: Bachelor's degree from a Tier 1 college in a quantitative field such as Mathematics, Statistics, Computer Science, or related field. Master's degree preferred. Minimum of 8 years of relevant experience in data analysis, preferably within the retail industry or a related field. Proficiency in SQL and Python for data extraction, manipulation, and analysis. Experience with data visualization tools such as Databricks, Tableau, or Power BI is highly desirable. Proven track record of driving insights and recommendations from complex datasets to influence business strategy and decision-making. Excellent storytelling and communication skills, with the ability to distill complex data into actionable insights and present them to senior leadership. Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Self-motivated and proactive with a strong sense of ownership and accountability. Ability to work effectively both independently and as part of a collaborative team environment.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through RR activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process track such requests in coordination with internal ops team ; Ensure ease of process approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through RR activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process track such requests in coordination with internal ops team ; Ensure ease of process approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives. Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps, campaign calendars, and customer engagement initiativesEnsure compliance with local privacy laws, spam regulations, and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals Develop and allocate offers, ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs Oversee approval processes with legal, compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies, ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools (e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent&Asset Management:Source and provide creative assets,copy points, and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration&Stakeholder Engagement:Work with internal stakeholders (e.g.,marketing,digital,compliance) to ensure seamless campaign execution Coordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems (e.g.,Synops,Comarch,CLIENTMe) and oversee activationConduct live proof testing of links, content, and interactive campaign elements (e.g.,countdown timers, forms)Validate final production builds in relevant systems (e.g.,Comarch for AU,Radium for NZ) before launchTrack and analyze campaign performance, reporting on key metrics (e.g., engagement,retention,ROI)Issue Management&Crisis Response:Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT, privacy, legal, and external partners to address campaign or system issuesImplement corrective actions, including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rulesOversee NZ loyalty programs,including EDR offer loading,approvals,and data reporting coordination.Support new partner onbo Qualification Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for Experiencein CRM, Digital campaign and content analysis, insights & reporting Working knowledge of SQL, Tableau, Power BI, Qliksense, Python or R Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders. Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders. Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualification Any Graduation

About The Role We are looking for a talented and motivated Senior Data Analyst to join our Marketing and Product Analytics team In this role, you will work closely with cross-functional teams to analyse data, build models, and generate insights that drive key decisions across our marketing and product functions This is a fantastic opportunity to apply your analytical skills in a fast paced, data-driven environment with a strong culture of experimentation and impact. Responsibilities Extract, clean, and transform data to ensure quality and usability across analytics initiatives. Build, validate, and deploy machine learning and statistical models to solve business problems. Using your SQL, Python, R expertise to interrogate our data to solve key business problems. Create clear, concise dashboards and reports to communicate findings to stakeholders. Conduct deep-dive analyses to uncover insights on user behaviour, marketing performance, and product engagement. Create clear, concise dashboards and reports to communicate findings to stakeholders. Partner with product managers, marketers, and engineers to design experiments and evaluate their outcomes. Experience in taking a business question or problem and turning it into an insight brief Perform deep dives into campaign metrics to identify drivers of performance and recommend actionable strategies. Stay updated on industry trends, best practices, and emerging technologies in Marketing analytics. Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working. Shape our marketing approach actionable insights. Required Skills Proficient in Python and SQL (MySQL or Redshift experience preferred). Experience with data visualization tools (e.g., Tableau, Power BI, or Plotly). Solid understanding of machine learning, A/B testing, customer segmentation and statistical analysis. Strong problem-solving skills and a structured business approach to working with complex datasets. Excellent communication skills with the ability to present findings clearly o non-technical audiences. Highly motivated and collaborative to excel in a fast-paced remote environment. Proven work experience in working on business analytics and marketing insights. Education And Background EXP.- 3-5 years of experience in an analytics/data science role Prior experience in marketing/customer analytics required. Prior experience working in a consumer-tech, credit/lending or fintech environment is a plus. Experience in a business or marketing analytics product setting, leveraging data science to drive business outcomes.