433 Customer Segmentation Jobs - Page 4

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Title Growth Management - Manager -Travel Experience 3-5 Years About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About Team Be a part of one of Paytm's fastest growing businesses - Travel. Travel was launched in 2016 and in less than 12 months we became India's 2nd largest online travel booking platform for Flights, Trains, Hotels and Bus tickets. Paytm's Travel business is entirely based out of Bangalore. We are like a 300-member startup within Paytm working in a fast paced environment. Our team comprises Product & Design, Engineering, Business and Customer Experience functions. Join us if you would like to work in a fast paced, agile, entrepreneurial environment where every day brings with it an opportunity for you to create a dent in the universe. Expectation We seek a highly motivated and experienced Growth Manager / Deputy Manager to join our dynamic team. This role offers an exciting opportunity to drive growth initiatives and contribute to the company's success. Growth Strategy Development: Develop and implement growth strategies that drive user acquisition, engagement, retention, and revenue growth. UI/UX: Improvement of user journeys to optimize conversion & revenue Campaigns: Plan, execute, and optimize multi-channel marketing campaigns including digital, social media, email, and more. Data Analysis: Use data analytics to track and measure campaign performance, identify trends, and make data-driven decisions. Market Research: Conduct market research to identify new growth opportunities and stay ahead of industry trends. Customer Segmentation: Develop and manage customer segmentation strategies to personalize marketing efforts and improve targeting. Collaboration: Work closely with cross-functional teams including product, sales, and customer service to ensure alignment and drive growth initiatives. Budget Management: Manage and optimize the growth marketing budget to maximize ROI. Reporting: Provide regular reports and insights on growth metrics, campaign performance, and overall marketing effectiveness. Analytical Mindset: Ability to analyze complex data sets, identify patterns, and make data-driven decisions. Communication: Excellent written and verbal communication skills. Team Player: Ability to work collaboratively with cross-functional teams and build strong relationships. Superpowers that will help you succeed in this role: Experience: 3-5 years of experience in growth marketing, with a proven track record of driving user acquisition and engagement Qualification Masters or Equivalent Technical Skills: Basic Knowledge of SQL Basic knowledge of data analytics Strong command of Excel Preferred Industry: Online Travel Agent, Hotel, E-commerce, fintech Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!

As bp transitions to an integrated energy company, you must adapt to a changing world and maintain driven performance. bps customers & products (C&P) business area is setting up a business and technology centre (BTC) in Pune, India. This will support the delivery of an enhanced customer experience and drive innovation by building global capabilities at scale, using technology, and developing deep expertise. The BTC will be a core and connected part of our business, bringing together colleagues who report into their respective part of C&P, working together with other functions across bp. This is an exciting time to join bp and the customers & products BTC. We play to win, and our customers" success is our business. The Sales Support Associate provides support to the assigned area and works within the TA Fleet team to ensure an outstanding customer experience for our many fleet customers and channel partners. It is an interactive and fast-paced position with broad connectivity to various parts of the business. The position is vital in assisting in maintaining a high level of service for current customers, business development execution, and support of new account generation. This role works across multiple customer channels, with cross-functional bp teams and external customers in direct support of driving the Sales strategy: the goal of winning versus our competitors through process sustainability, customer operational excellence, and performing brand and customer growth strategies across all channels of trade. In this role, you will be responsible for executing and coordinating Sales Manager deal negotiations, account planning, account reviews, and gathering customer and industry insights. You will project handle the coordination of customer set up requests in ABS and Salesforce with various cross-functional teams, resolve process and time management issues, and ensure successful execution. Additionally, you will run daily sales operational issues, assist in managing customer contractual commitments, and support various assigned tasks such as triage of group emails, fuel rebate processing, and conference/trade show tasks. You will be the single point of contact for building customer relationships and managing marketing programs, offer delivery, volume demand forecasting, and account-profile management while ensuring bp's safety, risk, and compliance culture and expectations are met. To be successful in this role, you should have 2-5 years of experience supporting Sales, Supply, Marketing, and/or finance organizations, advanced Microsoft Office skills (especially Excel and PowerPoint), proven project management and/or coordination experience, and familiarity with SAP and Salesforce. Knowledge of Power BI, Big Data Analytics, US commercial and contractual terms, US Fuels and convenience, US geography, and proficiency in written and verbal communication in English are essential. Furthermore, you must possess critical thinking skills, foundational knowledge of accounting principles, customer and account relationship management skills, and risk mitigation abilities. This role involves working closely with the Fleet Sales team, Customers, bp Legal, Marketing, Supply, Demand Management, Customer Excellence Team, Technology Team, Franchise Team, bp Pulse, and bp Corp Tax Team. Negligible travel is expected, and the shift timing is from 5:30 pm to 2:30 am IST. Relocation assistance is available within the country, and remote working is not an option for this position. Your skills in channel management, customer promise execution, customer segmentation, customer service design, delivering an effortless customer experience, demand management, digital fluency, internal alignment, negotiating value, offer and product knowledge, operational pricing, sales forecasting/demand planning, sector, market, customer, and competitor understanding, and using insights dashboards will be utilized in this role.,

Role & responsibilities Key Skills Customer Analytics Expertise Strong understanding of customer life cycle analytics and marketing domain knowledge Experience designing and implementing data-driven business solutions Technical Skills Advanced SQL skills for querying and managing large datasets (transactional, behavioral) Proficiency in Python or R for advanced analytics and machine learning Familiarity with supervised and unsupervised learning techniques Experience with cloud platforms (GCP, AWS, Azure) Hands-on experience with Business Intelligence tools like Tableau, PowerBI, or Alteryx Project Management Ability to plan, execute, track, and deliver projects on time and within budget Risk management and financial tracking skills Managing client expectations, deliverables, timelines, and quality standards Setting up processes and workflows for project success Client and Stakeholder Management Effective communication and presentation skills for client and internal stakeholder engagements Experience leading client conversations and managing cross-functional teams Translating business problems into analytics tasks and solutions Leadership and Mentoring Leading small teams (4-6 members), mentoring and providing performance feedback Defining clear roles, responsibilities, and accountability within teams Driving innovation and productivity across projects Collaboration Working across geographies with onsite and offshore teams Coordinating between consultants, analysts, and other stakeholders Preferred candidate profile In-depth understanding and extensive experience with customer analytics projects across domains with good marketing domain knowledge and with client handling responsibilities is mandatory. Expert with SQL and experience working on large databases (customer transaction data, customer behaviour data etc.) Familiarity with cloud platforms like GCP, AWS, Azure etc. Intermediate and Expert with Python or R for supporting advance analytical solutions Intermediate expertise in supervised and unsupervised learning techniques. Familiarity with business intelligence and analytics platform (Tableau/PowerBI/Alteryx) Experience working with clients, breaking down problem statements into tasks and presenting plans and outputs to project sponsors. Good project management skills Collaborate with clients, onsite teams, and varied delivery teams in India.

1Digital is looking for Social Media Professional to join our dynamic team and embark on a rewarding career journey Develop and execute a social media strategy that aligns with our brand and business goals Create and curate engaging, relevant, and on-brand content for social media platforms Manage and grow our online community by responding to comments and messages in a timely and professional manner Monitor and analyze the performance of our social media campaigns using tools such as Google Analytics and social media analytics platforms Collaborate with other team members to ensure that our social media efforts are integrated with other marketing efforts and aligned with our overall business objectives

1Digital is looking for Social Media Professional to join our dynamic team and embark on a rewarding career journey Develop and execute a social media strategy that aligns with our brand and business goals Create and curate engaging, relevant, and on-brand content for social media platforms Manage and grow our online community by responding to comments and messages in a timely and professional manner Monitor and analyze the performance of our social media campaigns using tools such as Google Analytics and social media analytics platforms Collaborate with other team members to ensure that our social media efforts are integrated with other marketing efforts and aligned with our overall business objectives

1Digital is looking for Social Media Professional to join our dynamic team and embark on a rewarding career journey Develop and execute a social media strategy that aligns with our brand and business goals Create and curate engaging, relevant, and on-brand content for social media platforms Manage and grow our online community by responding to comments and messages in a timely and professional manner Monitor and analyze the performance of our social media campaigns using tools such as Google Analytics and social media analytics platforms Collaborate with other team members to ensure that our social media efforts are integrated with other marketing efforts and aligned with our overall business objectives

1Digital is looking for Social Media Professional to join our dynamic team and embark on a rewarding career journey Develop and execute a social media strategy that aligns with our brand and business goals Create and curate engaging, relevant, and on-brand content for social media platforms Manage and grow our online community by responding to comments and messages in a timely and professional manner Monitor and analyze the performance of our social media campaigns using tools such as Google Analytics and social media analytics platforms Collaborate with other team members to ensure that our social media efforts are integrated with other marketing efforts and aligned with our overall business objectives

The role of Aviation Customer Excellence Team Member involves working as part of the aviation customer excellence teams to facilitate efficient and effective processes within order-to-cash operations. This position plays a crucial role in managing pre-sales and post-sales activities, pricing administration, projects, and continuous improvement efforts. In addition, the responsibilities include system set up activities, project delivery, supporting gross margin targets, and providing internal advice across the business. The individual is expected to have a minimum of 5 years of proven experience in managing and delivering pricing administration activities within set SLAs using the PROS pricing system. They should be adept at identifying and implementing continuous improvements to enhance customer experience and increase Aviation efficiency. The role also involves supporting queries and dispute management, acting as a super user for specific Aviation systems, and may require shift work. Candidates for this position should possess a Bachelor's degree or equivalent experience with a successful track record in process excellence or similar supporting roles. Strong interpersonal and communication skills are essential, along with the ability to build relationships and influence individuals at all levels. The ideal candidate should have experience in analysing and developing complex processes and effectively communicating these to customers and internal colleagues. Previous experience in pricing administration activities is required, and familiarity with commercial and general aviation business is preferred. Moreover, candidates should have knowledge of data and systems, including experience with PROS, Salesforce, SAP, and Appian systems. An understanding of agile methodology is advantageous, and fluency in English is mandatory. The position does not involve travel, and relocation assistance within the country is available. In summary, the Aviation Customer Excellence Team Member plays a key role in driving business process improvement, ensuring efficient order-to-cash operations, and enhancing the overall customer experience within the aviation sector. The position requires a combination of technical expertise, analytical skills, and strong communication abilities to support the goals of the aviation business effectively.,

The role of Aviation Customer Excellence Team Lead involves working as part of the aviation customer excellence teams to enable efficient and effective processes by playing an integral part in order-to-cash operations. This includes managing pre-sales and post-sales activities, pricing administration, projects, continuous improvement, system set up activities, project delivery, supporting gross margin targets, and providing internal advice across the business. The primary goal is to drive business process improvement by measuring existing business processes" efficiency and developing sustainable, repeatable, and quantifiable improvements. Key Responsibilities: - Managing the aviation pricing team of approximately 6 members. - Acting as a Subject Matter Expert for complex deals to support aviation internal stakeholders. - Supporting global project implementation through providing process and systems input. - Providing input, support, and challenge to projects requiring pricing expertise. - Identifying and driving continuous improvements in customer experience and Aviation efficiency within the team. - Supporting queries and dispute management, driving corrections and improvements in pricing administration to support an effective order-to-cash process. - Managing and delivering pricing administration activities within the PROS pricing system, including price setup of price agreements and market prices. - Establishing team KPIs to monitor all tasks related to pricing administration within the team. - Some shift work may be required. Qualifications and Experience: - Proven experience of 8 to 10 years, including 5 years in a Team Lead capacity. - Bachelor's degree and/or equivalent experience with a successful track record in process excellence or similar supporting roles. - Strong interpersonal and communication skills with the ability to build relationships and influence at all levels. - Experience in analyzing and developing complex processes and successfully articulating these to internal partners aligning with the business strategy. - Data and systems knowledge, including a good understanding or experience of PROS, Salesforce, SAP, and Appian systems (advantageous). - Good knowledge of commercial and general aviation business is preferable. - Ability to demonstrate strong cross-cultural relationship-building skills. - Understanding agile methodology is an advantage. - Fluency in English mandatory. Shift Timing: Rotational Shifts Travel Requirement: No travel is expected with this role Relocation Assistance: This role is eligible for relocation within the country Remote Type: This position is a hybrid of office/remote working Skills Required: Channel Management, Customer promise execution, Customer Segmentation, Customer Service Design, Delivers an effortless customer experience, Demand Management, Digital fluency, Internal alignment, Negotiating value, Offer and product knowledge, Operational pricing, Sales forecasting/demand planning, Sector, market, customer, and competitor understanding, Using insights dashboards,

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Drive the business strategy to achieve targets Drive the New Products Upsell & Cross sell through Sub Channels to deliver defined targets on a monthly basis by giving time to time analysis and campaigns for existing and cross sell for new retail products. Prepare and recommend campaign designs, proposals and plans to Vertical Head to maximize renewals. Study the PL & BL business, competition, customer segmentation, loss ratios and implement the correct sales strategies, product mix, processing and backend support to increase sales from the channel partner. Drive growth through regions depending on no. of clusters and the potential of the sub channels. Work with internal teams at the organization to build processes and integrations to enable renewal, cross sell & upsell business. Recommend manpower requisitioning and positioning as per requirement. 2. Relationship Management Maintain relationship with Product & TPD heads at HO to understand their requirements, manage any escalations and provide customized solutions as required to drive high sales and retention. Specify targets as per the sub channels potential and capability and provide the requisite training and support in achieving the same. Identify new products requirements/ customization as required in existing products and work with the product team accordingly as well as ensure smooth processing of all aspects leading up to the product roll-out Coordinate with internal teams to develop, implement, integrate and ensure smooth processing of the new & renewal business

You will be responsible for developing and implementing customer retention strategies and campaigns to enhance customer loyalty and drive repeat purchases. By analyzing customer data, you will identify patterns and trends to optimize retention efforts effectively. Developing customer personas will help you understand customer needs, preferences, and pain points. Collaboration with cross-functional teams such as sales, customer service, and product development is essential to ensure a seamless customer experience. Managing customer loyalty programs, including rewards and referral programs, will be a key part of your role. Your tasks will also involve creating and managing email marketing campaigns, including segmentation, testing, and optimization. Implementing and overseeing retargeting campaigns, including dynamic product ads and personalized recommendations, will be crucial for success. Monitoring and analyzing campaign performance continuously to make data-driven recommendations for improvement is an integral part of this role. Staying updated with industry trends and identifying opportunities to enhance customer retention and increase customer lifetime value will be expected. To qualify for this position, you should hold a Bachelor's degree in marketing, business, or a related field. With at least 4 years of experience in retention marketing, preferably in the ecommerce sector, you should be adept at customer segmentation, data analysis, and campaign optimization. Strong written and verbal communication skills are vital for creating compelling marketing messaging and content. Excellent project management abilities, including managing multiple projects simultaneously, are required. A creative and strategic mindset, along with a passion for developing innovative marketing solutions, will be beneficial. Strong analytical skills, experience with Google Analytics and other data analytics tools, and the ability to make data-driven decisions are also essential for this role.,

As the Director of Marketing and Customer Analytics at Tata Digital in Gurugram, you will lead the efforts in leveraging data and analytics to optimize marketing strategies, enhance customer segmentation, improve user experiences, and drive growth across Tata Digital Platforms. Your role will be pivotal in shaping marketing and customer engagement strategies to keep the company ahead of the competition. You will be responsible for developing and executing a comprehensive data and analytics strategy to support marketing and customer engagement efforts. This includes overseeing the collection, cleansing, and secure storage of customer data to ensure quality. Leveraging data to create and refine customer segments for personalized and targeted marketing campaigns will be a key aspect of your role. Analyzing the performance of marketing campaigns, providing insights for improvement, and optimizing spending to maximize ROI will also be part of your responsibilities. Utilizing data analytics to gain insights into customer behavior, preferences, and trends to enhance customer experiences will be crucial. You will develop clear and actionable reports, dashboards, and visualizations to communicate insights to cross-functional teams and stakeholders. Collaboration with Marketing, Product Development, and IT teams to drive data-driven initiatives will also be essential. Qualifications: - Bachelor's degree in Engineering, Data Science, Statistics, or a related field; Master's degree preferred - Proven experience in data analytics, customer analytics, or related roles, with at least 2 years in a leadership position - Strong knowledge of data analytics tools and software (e.g., Adobe Analytics, Tableau, R, Python, etc.) - Proficiency in customer segmentation, A/B testing, and marketing performance metrics - Excellent leadership and team management skills - Exceptional communication and presentation abilities - Strategic thinking and problem-solving capabilities - Deep understanding of e-commerce and digital marketing trends.,

Tiger Analytics is a global leader in AI and analytics, assisting Fortune 1000 companies in overcoming their most challenging obstacles. Offering comprehensive AI and analytics services and solutions, we empower businesses to achieve real outcomes and value on a large scale. Our mission is to expand the horizons of what AI and analytics can accomplish, aiding enterprises in navigating uncertainty and decisively moving forward. Our ultimate goal is to provide certainty in shaping a better tomorrow. With a team of over 4000 technologists and consultants across the US, Canada, the UK, India, Singapore, and Australia, we collaborate closely with clients in various sectors such as CPG, Retail, Insurance, BFS, Manufacturing, Life Sciences, and Healthcare. Many of our team leaders are recognized in the Top 10 and 40 Under 40 lists, showcasing our commitment to innovation and excellence. As a Great Place to Work-Certified organization (2022-24) and acknowledged by prominent analyst firms including Forrester, Gartner, HFS, Everest, ISG, and others, we have been featured in lists of the Best and Fastest Growing analytics firms by Inc., Financial Times, Economic Times, and Analytics India Magazine. About the role: Tiger's expanding Banking Financial Services vertical is seeking self-motivated AI/ML/Data Science and consulting professionals with domain expertise in the Banking and Financial Services sector and robust technical skills for a challenging role in Marketing and Customer Analytics. The responsibilities of this role include collaborating with diverse clients to analyze, evaluate, and propose Marketing analytics solutions and Campaign performance measurement plans. Additionally, the position entails managerial duties such as task setting and review, quality control, as well as supervising, mentoring, and coaching analysts within the team. As part of the broader Financial Services practice, you will have the opportunity to address a wide range of pivotal business challenges across various work streams. Engaging with clients and client partners to grasp their business context, you will work alongside a team of data scientists and engineers. Location: Chennai Experience: 2 to 8 years Responsibilities: 1) Drive data-driven insights to optimize marketing strategies, enhance customer targeting, and improve campaign performance 2) Analyze large datasets, monitor key performance metrics, and offer actionable insights to steer Marketing decisions supporting business growth, customer engagement, and overall marketing for Banking's Retail and Commercial products 3) Create and maintain dashboards and reports for tracking key performance indicators (KPIs) and business metrics 4) Collaborate with clients and stakeholders to aid in establishing the marketing analytics roadmap and presenting the analytical insights Required Qualifications, Capabilities, and Skills: 1) Degree in Accounting, Commerce, Economics, Statistics / Mathematics, or Marketing 2) Post-Graduate qualifications in finance, economics, or accounting, with a focus on Marketing Desired Experience: 1) Proficiency in the Banking sector (Retail or Commercial banking) and banking products 2) Background in Marketing analytics to drive marketing decisions for the bank 3) Advanced skills in SQL and experience with large, complex datasets 4) Strong expertise in Excel reporting, data visualization tools (Tableau, Power BI) 5) Experience in leading teams and managing direct client stakeholders Desirable Skills: 1) Familiarity with marketing and financial metrics (CPL, CPA, CLTV, ROI, NPV, etc.) and optimizing marketing campaigns based on performance data 2) Hands-on Development experience in Python/Py-Spark/SAS 3) Experience with advanced analytics techniques such as regression analysis and customer segmentation to extract actionable insights from customer and marketing data,

Are you ready to join a team that's driving the future of lubricants & beyond and setting new industry standards Discover how our diverse and passionate people at Castrol are shaping the industry and how you can be part of this journey. We're seeking dedicated experts who share our passion for innovation and perfection. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to own the way in the lubricant's market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization. Castrol is a global leader in lubricants and part of the bp Group, one of the world's largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets. At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally. We are currently looking for Vice President Marketing - India and South Asia (INSA) based in Mumbai with details mentioned below. **Job Purpose:** Leads the marketing organization to ensure consistent, successful, and meticulous implementation of local and global marketing strategies, for the business to underpin Castrol strategy. The incumbent will be a member of the leadership team, contributing to the delivery and scorecard. **Key Accountabilities:** - Full accountability for the marketing strategy and its delivery in the context of the business's strategy including Castrol/C&P (Customer & Products) and PU (Performance Unit) level marketing plans. - Lead the country teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off Operating Business Plan (OBP) and Growth Strategy. - Accountable for marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goals. - Bring the voice of consumers and customers to the leadership table and ensuring appropriate focus on delivery of the marketing strategy. - Contribute to key Castrol and global innovation pipeline development as representing Castrol India with strong local insights. **Execution:** - Drive the activation of Marketing programs as per signed off plans in the accountable geography. - Ensure effective deployment of spends across activity sets and programs in markets. Conduct rigorous evaluation of the business results to ensure cost efficiency. - Product portfolio management to deliver near- and long-term GM growth targets consistent with global space/brand strategies. - Communication and promotion to both consumer and trade including thought leadership programs to B2B customers. - Champion and drive the generation of key insights through market research and competitive intelligence to feed into strategic planning, pricing, and insight decision-making. - Channel strategy, customer segmentation and development of winning customer value propositions. - Lead the Castrol Marketing Review (CMR) process and provide inputs/outputs to the Operating Business Plan (OBP), opportunities/vulnerability. - Direct responsibility for product value price setting through market price intelligence data in line with BP legal guidelines. - Support deployment and ensure optimization of the Castrol Marketing Hub. **People:** Lead the people agenda in marketing function to build a world-class Marketing function with solid capability and strong talent pipeline, with clear direction, coaching, and development arrangement. **Education:** MBA or equivalent postgraduate degree in business or Marketing from premier institute only. **Experience:** - 18+ years of experience in Sales and Marketing in global FMCG companies or Marketing-led companies. - 10+ years of experience in Marketing leadership roles. - Experience of leading high-performance teams. - Significant experience in disciplined marketing campaign execution. - Experience of working with agencies across multiple channels and countries. - Experience of working in a matrix organization with complex customer interfaces. - Lubricants experience desirable but not essential. - Sales experience desirable. **Skills & Proficiencies:** - Developing a Marketing Strategy - Expert. - Brand management - Expert. - Customer Value Proposition Development and Engagement - Mastery. - Marketing Pricing management - Mastery. - Sector, Market, Customer, and Competitor Understanding - Mastery. - Performance monitoring - Mastery. - Project & Relationship Management - Expert. - Generating and Applying Customer and Consumer Insights. **Travel Requirement:** Up to 25% travel should be expected with this role. **Relocation Assistance:** This role is eligible for relocation within the country. **Remote Type:** This position is not available for remote working. **Skills:** Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer, and competitor understanding, Translating strategy into plans. Legal Disclaimer: If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.,

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.