7.0 - 11.0 years

0 Lacs

delhi

On-site

About Us: Smartivity is India's largest educational toy company, designing award-winning STEM DIY kits for children aged 3-14. Headquartered in New Delhi, Smartivity has a global presence in 30 countries and is trusted by over 7 million families. Role and Responsibilities: Seeking a dynamic Brand Manager/Marketing Manager to lead and manage all aspects of Smartivity's brand strategy. Responsible for overseeing brand communication, positioning, and campaigns across multiple channels to ensure consistency and alignment with business goals. The ideal candidate will be highly creative, data-driven, and experienced in managing brand growth. Brand Strategy & Communication: Collaborate with creative teams to develop clear, consistent, and data-backed communication assets that align with brand objectives. GTM Strategy for New Launches: Develop and execute comprehensive go-to-market strategies for product launches, focusing on market research, positioning, pricing, and multi-channel distribution for successful entry and growth in target markets. Social Media & Content Marketing: Develop and manage the social media calendar to increase engagement, reach, and conversions. Track KPIs like engagement rate, CTR, and audience growth for continual optimization of content performance. Leverage Customer Communities: Build and nurture online and offline customer communities to drive product advocacy, word-of-mouth referrals, and repeat sales. Use communities to gather feedback, enhance customer experience, and boost customer delight through engagement initiatives. Influencer & Affiliate Marketing: Build partnerships with influencers on Facebook, Instagram, and YouTube, measuring ROI through referral traffic, UGC, and conversion metrics. Agency & Vendor Management: Coordinate brand photo and video shoots with creative agencies, ensuring alignment with brand objectives and assessing performance based on asset engagement and conversions. Retail & Offline Marketing: Collaborate with the design team to create data-backed offline marketing materials, ensuring consistency in brand messaging and optimal in-store conversions. Data Analysis: Analyze marketing data across all channels to identify trends, measure campaign success, and optimize future strategies. Present actionable insights to senior management to drive continuous improvement in marketing performance. Key Skills & Requirements: Proven experience in brand management, with a focus on consumer products or retail. Strong understanding of digital marketing and social media strategies. Excellent communication, analytical, and project management skills. Ability to interpret data and make data-driven decisions to enhance brand performance. Qualifications: Bachelor's degree in Marketing, Business, B.Tech or a related field. 7-10 years of experience in a marketing role. Ability to multitask and meet deadlines in a fast-paced environment. To apply, interested candidates can share their CVs to sakshi@smartivity.in and/or pulkit@smartivity.in.,

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