Custom Software Engineering Analyst

As a Custom Software Engineering Analyst at Accenture, you will be responsible for helping to balance increased marketing complexity and diminishing marketing resources. Your role involves driving marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Key Responsibilities: - Designing and creating Digital Marketing Ads & Promotions - Developing business solutions to enhance marketing response rates and revenues through personalized customer communication strategies - Executing, monitoring, and measuring marketing processes using technology to increase productivity and repeatability Qualifications: - Any Graduation - 3 to 5 years of experience In this role, we are looking for proficiency in HTML5 and CSS3, along with strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices. You should have an understanding of email design principles, user experience (UX) considerations, and email deliverability best practices. Experience in testing emails across different devices and email clients to identify and resolve rendering issues is crucial. Your attention to detail will be vital to ensure accuracy and consistency in coding and email rendering. You should also have familiarity with Marketing Automation platforms such as VBOUT, SFMC, Braze, and Adobe Builder, including the use of Content Builder, Data Extensions, and AMPscript for personalization. Knowledge of JavaScript and AMPscript is required for advanced dynamic content personalization and interactivity within emails. Experience in email automation tools and processes, A/B testing, graphic design skills, SQL queries, and email accessibility best practices will be beneficial in this role. Your roles and responsibilities will include: - Collaborating with project managers and marketing stakeholders for campaign planning and requirements gathering - Designing and developing HTML email templates optimized for various email clients - Conducting thorough testing to verify email rendering across different devices - Staying up to date with email design best practices and industry trends - Identifying and resolving HTML/CSS-related issues during email campaign development - Recording updates and data points accurately to provide a seamless campaign experience - Adhering to all Desktop Procedures (DTPs) and Standard Operating Procedures (SOP) - Completing all required reports for accurate reporting to clients and leadership Accenture is a global professional services company with leading capabilities in digital, cloud, and security. With over 699,000 employees serving clients in more than 120 countries, Accenture embraces the power of change to create value and shared success for clients, people, shareholders, partners, and communities. Visit us at www.accenture.com,