Custom PCs - Content & Marketing Lead

Manage content, performance, and local marketing initiatives. Ship measurable results: traffic, leads, and revenue.

Experience:

Location:

Employment Type:

• Plan and run quarterly marketing calendars across YouTube, Instagram, LinkedIn, and blog
• Own paid campaigns end-to-end: budgets, creatives, audiences, landing pages, tracking, and reporting
• Build local marketing flywheel: store events, campus outreach, partner tie-ups, community meets
• Operate the content pipeline: briefs, scripts, thumbnails, posts, and publishing cadence
• Manage CRM and lead funnels; tighten attribution from ad/view ? inquiry ? order
• Maintain brand voice, visual consistency, and approval flows
• Coordinate with Sales, Ops, and ERP teams for offers, inventory pushes, and launch timelines
• Analyze performance; iterate fast on hooks, creatives, targeting, and pages
• Own listings and reputation: Maps, reviews, forums, creator/affiliate relations

• Qualified leads (MoM growth)
• Cost per result for Digital Ads
• CTR, CVR, watch time, and subscriber growth
• Event footfall and partner-sourced leads
• Organic search visibility on priority SKUs and categories

• Google Sheets: dashboards, QUERY/FILTER, pivoting, basic Apps Script familiarity
• Adobe tools for content production (Photoshop/Premiere/Illustrator or equivalents)
• Performance marketing ops: Meta/Google setup, pixels/Tags, UTMs, conversions, lookalikes, retargeting
• Strong copy and brief writing; tight execution and version control
• Understanding of SEO and Keyword Research tools

• PC build experience and/or technical background (components, SKUs, specs, benchmarks)

• ?49 LPA (based on fit and experience)
• Annual performance bonus
• Health insurance
• Training and development