Head of Marketing - Events & IP Cond Nast India

8.0 - 12.0 years

0 Lacs

maharashtra

On-site

As the Head of Marketing for IPs & Special Projects at Cond Nast India, you will play a key role in leading the planning and execution of amplification strategies for flagship IPs and special initiatives. Your responsibilities will include developing integrated marketing strategies, targeted communication and amplification, influencer & creator-led marketing, campaign efficiency & reporting, and cross-functional collaboration. You will be responsible for developing end-to-end offline and digital marketing plans for marquee IPs such as Vogue, GQ, AD, and CNT, with a focus on reach, impact, and luxury alignment. Collaborating with ad ops, content, and distribution teams, you will build efficient communication strategies to ensure campaigns reach the right audiences across paid, owned, and earned platforms. Identifying and engaging credible luxury influencers and creators will be a key aspect of your role to amplify IPs across social and experiential platforms while ensuring relevance and authenticity. You will drive measurable outcomes through structured marketing calendars, KPI tracking, and performance-based optimizations. Collaboration with editorial, brand solutions, creative, digital, and external agency teams will be essential to bring marketing strategies to life across various formats and touchpoints. Your deep understanding of audience segmentation, paid media strategy, and brand amplification will inform positioning, messaging, and targeting across campaigns. Your experience in marketing, ideally in luxury media, premium brands, or high-end digital environments, will be crucial in this role. Proven expertise in integrated marketing, influencer marketing, and content-driven campaigns, along with excellent communication skills, will set you up for success. Your strong aesthetic sensibility and comfort using AI-based tools to enhance efficiency and creativity will be valuable assets in this dynamic and creative environment. As the ideal candidate, you are a structured marketer with a flair for storytelling, a passion for luxury, and a keen sense of how to amplify ideas across offline and online platforms. You are collaborative, articulate, and ready to leverage technology, including AI, to enhance output and precision. Your ability to shape the voice of some of India's most iconic media IPs will be a key driver of success in this role.,

Posted 3 days ago

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