Creative Supervisor- Copy

Responsibilities:

• Lead and manage a team of copywriters, providing guidance, mentorship, and feedback to ensure consistent high-quality work.

• Develop, implement, and maintain a clear and compelling brand voice across all digital advertising channels.

• Collaborate with cross-functional teams, including marketing, design, and analytics, to align ad copy with overall marketing strategies and campaign objectives.

• Conduct thorough research on target audiences, industry trends, and competitor strategies to inform copy development.

• Write and review compelling, engaging, and persuasive ad copy for various digital platforms, including social media, display ads, search ads, email campaigns, and landing pages.

• Optimize ad copy based on performance data and analytics, making data-driven decisions to improve click-through rates (CTR), conversion rates, and overall campaign performance.

• Ensure compliance with advertising regulations and best practices in each relevant platform.

• Stay up to date with industry trends, emerging technologies, and evolving digital advertising platforms to continuously improve ad copy strategies and performance.

• Conduct regular performance evaluations for team members, set goals, and identify opportunities for growth and development.

Job Types: Full-time, Permanent

Benefits:

• Flexible schedule
• Provident Fund

Application Question(s):

• Notice Period
• Expected CTC
• Current CTC

Experience:

• Copywriting: 4 years (Required)

Work Location: In person