150 Creative Strategy Jobs - Page 4

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. At its core, Roundel is about using Targets rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time Thats Roundel. It works on Targets platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests digital journey. As a Project Management Analyst, Marketing (Roundel) you will operate at the intersection of your team and the business. At the core you are expected to drive project execution at category level or deliver to business objectives working alongside with your team. You will be helping further Targets strategies in playing a key role with great execution. You will be performing your role with minimal direction. You are expected to have a very good understanding of your functional area and design how creative work is accomplished by planning, organizing, managing and executing project plans/processes in addition to serving as the single point of contact & relationship manager for cross-functional teams (CFT). As a Project Management Analyst, Marketing (Roundel), you will: - Program manage Roundel campaigns throughout the creative strategy execution lifecycle - Facilitate project execution & operation thru the entire concept & activation phase by working with CFT team across US and India - Configure & setup initiation for program/campaign creatives using appropriate tools & processes. - Facilitate process management and associated communication with internal stakeholders - Co-lead resource and program assignments, operationalize creative capabilities to support the business and drive growth - Review & analyze campaign requirements, setup campaign/creative briefing forum, facilitate ideation and brainstorming sessions - Monitor & control the transition of campaign creatives / projects in each milestone - Oversee programs pipeline & operational health for assigned category through appropriate workflow management tools - Contribute in various phases of end-to-end process as operations expert - Create launch reports & facilitate launch readiness - Create & maintain documentation, prepare & share status reports / dashboards to appropriate stakeholders at set intervals - Maintain deep digital expertise in assigned businesses/categories - Be required to work during US Day time (CST) for certain period in the year About you: - Graduate in any discipline (preferably Communication Management) or equivalent - 5+ years total experience with atleast 3+ years as Creative Project Manager / Account Executive / Client Servicing in the Digital Advertising industry - Ability to manage and execute multiple projects at the same time - Exposure to multichannel marketing creative & communication - Exceptional communication skills across all settings, ability to tailor message as appropriate - Resourceful and able to work independently on filling in gaps of information - Able to demonstrate flexibility in approach and adapt to changing priorities and requirements - Has curiosity and drive for seeking and promoting new ideas, in combination with solid business judgment,

1. Creative Management Objective: Ensure the timely development of high-quality creative materials for all mall marketing needs. Key Responsibilities: Plan and oversee the monthly creative calendar in alignment with marketing campaigns, events, store promotions, and seasonal themes. Brief and coordinate with the in-house designer for all visual collaterals hoardings, backdrops, danglers, posters, digital ads, etc. Review creative for quality, brand alignment, messaging clarity, and accuracy. Ensure all deliverables are submitted, approved, and deployed as per schedule. Performance Indicators: Timely delivery of creative assets Quality of design output Zero error in final designs Smooth coordination between internal/external stakeholders 2. Social Media Supervision Objective: Drive digital engagement and brand presence across all relevant platforms. Key Responsibilities: Supervise social media executive to ensure consistent, engaging, and high-quality content. Prepare the monthly social media calendar with content ideas, captions, and creative. Ensure timely posting of content, campaign announcements, contest ideas, and event updates. Analyse post reach, engagement, and follower growth to identify content performance trends. Suggest new formats such as reels, stories, influencer collaborations, and live sessions. Performance Indicators: Growth in social media followers and engagement Timeliness and consistency of posts Execution of planned calendar without gaps Campaign performance metrics (reach, shares, comments, etc.) 3. Outdoor Media Coordination Objective: Manage and execute outdoor media campaigns to enhance mall visibility. Key Responsibilities: Coordinate with media agencies/vendors for hoardings, bus wraps, transit ads, LED screens, etc. Ensure creative are submitted, approved, and deployed on time. Monitor visibility, placement quality, and duration of each outdoor campaign. Maintain a calendar of on-going and upcoming outdoor activities. Performance Indicators: Timely execution of outdoor campaigns Proper documentation and visibility report Budget adherence Monitoring and escalation of any issues (like visibility errors, wrong placements, etc.) 4. Trend Research & Competitor Analysis Objective: Keep the malls marketing practices current, competitive, and innovative. Key Responsibilities: Conduct regular R&D on marketing campaigns, event formats, and digital trends used by other malls and brands. Compile insights and ideas with visuals/screenshots to support proposals. Identify trends in visual merchandising, shopper engagement, influencer marketing, etc. Share monthly updates with the Manager Event Promotion & Leasing and CGM for brainstorming and planning. Performance Indicators: Quality and frequency of research insights Adoption of new trends into campaigns Contribution to campaign ideation Benchmarking reports on competition 5. Team Coordination & Workflow Management Objective: Act as the team lead for creative & social media in-house /outhouse source and ensure seamless workflow. Key Responsibilities: Allocate tasks to the creative designer and social media executive and ensure their accountability. Monitor progress and troubleshoot roadblocks in content, creative production, or communication. Ensure daily/weekly status updates on ongoing campaigns and pending approvals. Provide feedback to junior team members and help them grow professionally. Performance Indicators: Efficiency in team task completion Workflow smoothness Leadership & communication effectiveness Proactive problem-solving ability

We're hiring a Marketing Lead (BTL focus) in Bangalore for a fast-growing blue-collar hiring startup. Own offline activations, build the function from scratch, and drive brand visibility across Tier 2/3 India. Startup experience is a must. Required Candidate profile 6–8 yrs in full-stack marketing with strong BTL expertise. Experience in Tier 2/3 cities & startup environments. Must build and scale campaigns, teams & strategy across offline, digital & ATL.

Must have skills: Branding, Marketing and Creative Project Management - Experience : 6+Years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or Marketing Good to have skills: Content Strategy, Measurement, Creative Strategy and Execution Job Summary: You will work closely with our clients and the Accenture Song team to lead and grow client accounts, ensuring exceptional client satisfaction and driving the overall strategic direction of campaigns. With 10-14 years of experience, you will oversee multiple accounts, managing both B2B and B2C clients while providing strategic direction to a team of account managers and executives. You will collaborate with creative, strategy, media, and production teams to deliver integrated and effective marketing solutions. Your role will involve overseeing the end-to-end campaign process—from conceptualization to execution—ensuring timely delivery within budget and to the highest standards. Additionally, you will play a key role in business development, identifying new opportunities and pitching to potential clients to drive growth. Strong leadership, communication, and relationship-building skills are essential for success in this role. Your key responsibilities will include: Oversee multiple client accounts, ensuring seamless execution of marketing campaigns across B2B and B2C markets. Lead a team of account managers and executives, providing strategic direction and ensuring projects are delivered on time, within budget, and to the highest standard. Develop and maintain strong client relationships, acting as a trusted advisor and driving long-term partnerships. Collaborate with creative, strategy, media, and production teams to deliver integrated and effective marketing solutions. Drive business development efforts by identifying new opportunities, pitching to potential clients, and expanding account portfolios. Manage project timelines, budgets, and deliverables, ensuring alignment with client objectives and brand strategy. Stay ahead of industry trends, emerging marketing technologies, and Gen AI tools to bring innovative solutions to client projects. Navigate challenges in a fast-paced environment, proactively identifying risks and ensuring smooth execution. Maintain quality control across all deliverables, ensuring alignment with brand standards and marketing best practices. Bring your best skills forward to excel at the role: Account & Client Management | Marketing & Brand Strategy | Leadership & Team Development | Cross-functional Collaboration | Digital & Social Media Strategy | Business Development | Data-driven Decision Making | Budget & Resource Management | Strong Communication & Negotiation Skills Additional information: Work closely with leadership to drive strategic initiatives and contribute to thought leadership. Analyze industry insights, competitive trends, and consumer behavior to inform marketing strategies. Manage global and regional projects, coordinating with both offshore and onshore teams. Identify new growth opportunities, develop innovative solutions, and lead end-to-end proposal development. Cultivate a culture of collaboration and innovation, mentoring teams to deliver best-in-class marketing solutions.

Rao Information Technology is looking for UI/UX Designer & Creative Strategist to join our dynamic team and embark on a rewarding career journey Collaborate with product and development teams to understand user needs and business requirements Create user-centered design concepts, wireframes, prototypes, and high-fidelity visual designs Conduct user research, testing, and analysis to inform design decisions Ensure designs are intuitive, aesthetically pleasing, and accessible to all users Develop and maintain design systems and style guides Stay up-to-date with current design trends and technology advancements Communicate design concepts and design rationale to stakeholders and team members Continuously iterate and improve designs based on feedback and testing results Designing seamless and engaging user experiences

Job Responsibilities: Be the Brand custodian of the assigned client Seamlessly take charge of day to day servicing role for clients in the group from brief to execution. Responsible for work delivery and stakeholder management internally & at client side. Work with the planning team on brand strategy Build strong relationships at client side at appropriate level. Work delivery, billing, collections and stakeholder management should be at prompt Relationships with other people in the organization Ensure excellent commercial management of the businesses Participate in the development of creative work that is worthy of submission at awards Promote the Agency to the client to reinforce confidence & grow the business. Achieve regular recognition of the agency's work from Clients & Industry. Work along with the manager on new business. Candidate Profile A committed, persuasive advertising professional with excellent communication/presentation skills & pleasing personality. Result oriented professional who can set & achieve targets. Ability to lead & motivate a team. MBA / PGDBA, Graduate with experience in same line and thorough knowledge of the branding and communication processes. Excellent communication skills, both written and verbal. Innovative thinker.

Were hiring a sharp, detail-obsessed content and Growth Lead to ensure our large-scale content machine runs smoothly and meets high editorial and visual standards. You'll oversee the daily workflows for content coming from all NIAT city hubs, enforce timelines, manage publishing processes, and be the final gatekeeper before anything goes live. Key Responsibilities: Content Workflow Management: Set up and monitor weekly content workflows across 10+ cities. Ensure that briefs, shoots, edits, approvals, and publishing follow structured processes. Quality Assurance: Review and approve all major content (short-form, long-form, and static) to ensure brand tonality, visual consistency, and message clarity. Content Calendar Management: Maintain the master publishing calendar, coordinate with all city-level teams, and ensure nothing slips through. Cross-Team Coordination: Act as a bridge between Social Media Strategists, Video Teams, and the Design Teams for smoother delivery cycles. Packaging and Performance : Understand and Optimise best practices of YouTube and Instagram of 10 plus city level channels. Process Optimization: Identify operational bottlenecks and build repeatable processes to reduce delays and improve turnaround time. Documentation & Training: Maintain playbooks, content review guidelines, and best practices for new strategists or editors to follow. Requirements: 35 years of experience in social media content operations, production workflows, or editorial management. Strong eye for quality you can spot good storytelling, sharp edits, and off-brand errors in seconds. Highly organized with experience managing high-volume content pipelines. Good working knowledge of Google Sheets, Trello/Notion/Asana, and basic design/video production cycles. Bonus if youve worked in edtech, youth-focused brands, or with regional content teams.

Responsibilities: * Develop marketing strategies * Analyze campaign results * Manage budgets & resources effectively * Collaborate with cross-functional teams * Monitor industry trends

Were hiring a sharp, detail-obsessed content and Growth Lead to ensure our large-scale content machine runs smoothly and meets high editorial and visual standards. You'll oversee the daily workflows for content coming from all NIAT city hubs, enforce timelines, manage publishing processes, and be the final gatekeeper before anything goes live. Key Responsibilities: Content Workflow Management: Set up and monitor weekly content workflows across 10+ cities. Ensure that briefs, shoots, edits, approvals, and publishing follow structured processes. Quality Assurance: Review and approve all major content (short-form, long-form, and static) to ensure brand tonality, visual consistency, and message clarity. Content Calendar Management: Maintain the master publishing calendar, coordinate with all city-level teams, and ensure nothing slips through. Cross-Team Coordination: Act as a bridge between Social Media Strategists, Video Teams, and the Design Teams for smoother delivery cycles. Packaging and Performance : Understand and Optimise best practices of YouTube and Instagram of 10 plus city level channels. Process Optimization: Identify operational bottlenecks and build repeatable processes to reduce delays and improve turnaround time. Documentation & Training: Maintain playbooks, content review guidelines, and best practices for new strategists or editors to follow. Requirements: 35 years of experience in social media content operations, production workflows, or editorial management. Strong eye for quality you can spot good storytelling, sharp edits, and off-brand errors in seconds. Highly organized with experience managing high-volume content pipelines. Good working knowledge of Google Sheets, Trello/Notion/Asana, and basic design/video production cycles. Bonus if youve worked in edtech, youth-focused brands, or with regional content teams.

Job Description As a Copywriter on NIATs brand team, you will be responsible for ideating and crafting thumb-stopping, strategy-led content across channels. You’ll work with the Brand Manager and ORM specialists to proactively identify trending moments and respond with campaigns or witty content across social and influencer channels. This is a brand-first role, ideal for someone who wants to grow as a creative and strategic thinker. Key Responsibilities Execute 2 brand campaigns/month , collaborating with design, video, and ORM teams Identify 5–10 trending posts/month for witty, brand-safe comment interventions Craft content across formats—social media, scripts, influencer assets, digital copy Collaborate on IP and content integration ideas; own writing from concept to deployment Ensure copy maintains tone, clarity, and consistency with brand guidelines Participate in post-mortems and sentiment analysis sessions for campaign evaluation Requirements Education: Bachelor’s degree in any discipline Experience: 2–3 years of copywriting experience, preferably in a creative agency Other: Strong brand thinking, attention to detail, and interest in internet culture Skills Must-Have: Strong written communication with a sharp, brand-led tone Campaign ideation experience across digital, social, and integrated formats Understanding of trends and moment marketing Good to Have: Experience writing for influencer and performance campaigns Exposure to ORM/content monitoring workflows

Video Editor This role at MOSAIC Wellness is for a creative Video Editor passionate about changing the landscape of wellness in India by producing customer-first experiences and thumb-stopping content. You will be responsible for editing and animating videos across various platforms to support performance marketing, website, retention, app, and social media initiatives. Key Responsibilities: Video Editing & Animation: Edit and animate shot videos for performance marketing, website, retention, app, and social media. Creative Brainstorming: Brainstorm new and creative approaches to video content. Qualifications: Proficiency in editing on Adobe Premiere Pro. Proficiency in animating on Adobe After Effects. Ability to create visuals needed for video using Adobe Photoshop.

Responsibilities: * Lead creative vision & execution * Collaborate with cross-functional teams * Manage project timelines & budgets * Develop innovative concepts & strategies * Oversee art direction & design delivery

Craft Instagram content, run campaigns, write for web/product, support influencer collabs & brand tie-ups, and pitch in across the board - its a startup, so expect real impact and a mix of everything.

We're looking for a creative, full-stack marketer to lead brand growth at Moonbliss, from digital campaigns to content, influencer outreach, and community building. Help us create a wellness brand women love, share, and remember. Annual bonus Performance bonus

Job Title: Creative Strategist D2C & E-Commerce Ads Location: [Remote] | Type: Full-time About Quickads.ai Quickads.ai is a Gen AI platform that helps businesses create high-performing ads instantlyperfect for Startups, SMBs, and Agencies looking to scale fast with tailored, cross-platform creatives. Role Overview Were looking for a performance-driven Creative Strategist with hands-on experience in ad creation and management across Meta and Google Ads. You'll work closely with D2C and e-commerce brands to craft engaging, results-driven campaigns using Quickads.ais AI tools. What Youll Do Create and run high-performing ad campaigns (Meta, Google). Collaborate with D2C/e-commerce brands on strategy and creatives. Use AI tools to develop ad visuals and copy. Analyze performance and optimize creatives accordingly. Stay current on trends and platform updates. What You Bring 3+ years in Creative Strategist & performance marketing (Meta/Google Ads). Proven success with D2C and e-commerce campaigns. Strong ad copy and creative instincts. Bonus: Familiarity with AI tools and visual design platforms. Interested applicants are encouraged to apply at prachi@quickads.ai

We are looking for a creative and analytics-driven Digital Marketer to lead branding and content strategy for our full suite of tech products. Youll manage campaigns, optimize SEO, and create compelling content that resonates with clients globally. *We are looking for someone who can join immediately. Key Responsibilities: Run SEO/SEM, Google Ads, and LinkedIn ad campaigns Design and manage social content calendar Coordinate blogs, website updates and newsletters Analyse campaign metrics and drive performance improvements Support sales enablement with creatives and decks. Required Skills: SEO, SEM, Google Analytics Canva, WordPress, Mailchimp, LinkedIn Ads Strong copywriting and storytelling SaaS/IT Solutions/ERP domain experience is a plus.

Skills: Social media marketing, Digital Marketing, Social media management, content creation, Strategy thinking, Adaptability, communication Skils,. Adengage is seeking Social Media Enthusiast. Elevate your career in Social media. Apply now to shape the next big thing. Responsibilities. Content Creation:Developing engaging and relevant content for various social media platforms. Strategy Development:Creating and executing social media marketing strategies to meet business goals. Audience Engagement:Interacting with and responding to followers, comments, and messages. Analytics and Tracking:Monitoring and analyzing social media performance metrics to optimize strategies. Ad Campaign Management:Planning, creating, and managing paid advertising campaigns on social platforms. Trend Monitoring:Staying updated on industry trends and incorporating them into strategies. Brand Representation:Ensuring consistent brand voice and image across social channels. Community Building:Fostering a sense of community and loyalty among followers. Collaboration:Coordinating with other marketing and creative teams for cohesive campaigns. Reporting:Providing regular reports and insights to management on social media efforts. Qualifications. Bachelor's degree in marketing or related field. Proven work experience in social media marketing along with in-depth platform knowledge. Proficient in content creation and graphic design tools. Strong analytical and communication skills. Strong analytics and communication. Deep understanding of brand positioning and identity. Creative strategist. Show more Show less

Skills: Social Media Marketing, Digital Marketing, Creative Content Creation, Marketing Strategy, Social Media Strategy, Communication,. AdEngage is seeking a talented Social Media Marketing person to join our dynamic team. Apply with your resume and cover letter, emphasizing your standout campaigns, to lead our social media initiatives!!. Job Role: Senior Social Media Marketer. Responsibilities. Content Creation:Developing engaging and relevant content for various social media platforms. Strategy Development:Creating and executing social media marketing strategies to meet business goals. Audience Engagement:Interacting with and responding to followers, comments, and messages. Analytics and Tracking:Monitoring and analyzing social media performance metrics to optimize strategies. Ad Campaign Management:Planning, creating, and managing paid advertising campaigns on social platforms. Trend Monitoring:Staying updated on industry trends and incorporating them into strategies. Brand Representation:Ensuring consistent brand voice and image across social channels. Community Building:Fostering a sense of community and loyalty among followers. Collaboration:Coordinating with other marketing and creative teams for cohesive campaigns. Reporting:Providing regular reports and insights to management on social media efforts. Qualifications. Bachelor's degree in marketing or related field. Proven work experience in social media marketing along with in-depth platform knowledge. Proficient in content creation. Strong analytical and communication skills. Strong analytics and communication. Deep understanding of brand positioning and identity. Creative strategist. Show more Show less

-Use SEO strategies in writing to maximize visibility of website -Create high-quality content resonates with target audiences, encourages engagement & enhances brand awareness -Writing contents, blogs on various statutory topics on GST, ROC, MCA, IT Required Candidate profile -Ready to work from office. -The ideal candidate should have a solid grasp over language, Should be good in MS-Office. -Fresher or up to 2 years of relevant experience.

Position - Assistant / Senior Manager - Branding, Social Media & Communication Bachelor's degree in Marketing, Communications, or a related field. 14+ years proven experience in marketing, content creation, and social media management. Strong writing and editing skills. Excellent communication and interpersonal skills. Ability to work collaboratively in a team and independently. Familiarity with marketing tools is a plus. If you are a creative, detail-oriented, and proactive individual with a passion for marketing and communications, we invite you to apply for this exciting opportunity. Apply on * divya.b@sofomation.com *

Position - Assistant / Senior Manager - Branding, Social Media & Communication Bachelor's degree in Marketing, Communications, or a related field. 14+ years proven experience in marketing, content creation, and social media management. Strong writing and editing skills. Excellent communication and interpersonal skills. Ability to work collaboratively in a team and independently. Familiarity with marketing tools is a plus. If you are a creative, detail-oriented, and proactive individual with a passion for marketing and communications, we invite you to apply for this exciting opportunity. Apply on * divya.b@sofomation.com *

Job Title: Marketing Manager Location: Bangalore Onsite Experience: 36 years Compensation: Upto 20LPA About the employer brand: This is a performance footwear company built specifically for the unique needs of Indian feet, movement, and climate Founded with the mission to make high-quality, comfortable, and durable shoes accessible to all, the brand blends deep anatomical research with advanced materials and innovative manufacturing Its range includes everyday shoes for children and adultsideal for school, work, or play With a strong focus on sustainability, the brand prioritizes long-lasting design and environmentally conscious practices Role Overview Were on the lookout for an unconventional thinker someone whos been told their ideas are too bold or too early This role is ideal for a brand strategist, content creator, or creative marketer looking to shape a brands narrative, not just execute briefs If you thrive in organized chaos and believe creativity should lead business strategy wed love to talk Job Description Drive creative ideation and own brand storytelling across digital, social, and offline platforms Partner with internal teams and external agencies to create memorable and culturally resonant campaigns Shape and evolve the brand voice and narrative from product stories to founder-led moments Build campaigns that are disruptive, purpose-led, and rooted in insight Act as a cultural antenna, constantly identifying trends, conversations, and movements to tap into Work closely with performance marketing and design teams to ensure brand consistency and creative quality Job Requirements/Mandatory Skills 36 years of experience in brand marketing, advertising, creative strategy, or content Deep understanding of digital platforms and content formats Proven track record of bringing ideas to life from concept to execution Strong communication skills written, verbal, and visual Ability to think strategically while executing at high speed Mandatory Traits ( Non -negotiables ) Bold and original thinker Self-starter with a bias for action Thrives in ambiguity and fast-paced environments Values purpose over process Unafraid to challenge the status quo Preferred Traits Background in copywriting, content creation, or creative strategy Passion for culture, design, and emerging trends Previous experience in consumer brands or startups Has a side hustle or personal creative project Why should you apply for this job Work at the intersection of purpose, creativity, and impact Get real ownership of the brands voice and creative direction Join a fearless team that values ideas over hierarchy Competitive compensation, high creative freedom, and a seat at the table where decisions are made About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers Backed by Busybeebrands com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time Request to visit our community page at https://www winnerbrands in/talentcommunity/ Registration implies consent to our privacy policies Thanks,

Creative SMM needed to plan & execute multi-channel campaigns, boost engagement, grow followers, analyze metrics & optimize content . 2+ yrs experience on Facebook, Instagram & LinkedIn, strong copywriting & analytics skills. Should have common sense Work from home Performance bonus Annual bonus

Job Summary: We are looking for a dynamic and visionary Head of Digital Marketing to lead our digital growth and brand transformation. This role demands strategic thinking, innovation and deep expertise in performance marketing, brand positioning and full-funnel digital integration. The ideal candidate will directly contribute to the company's vision and mission by shaping and executing a holistic digital roadmap that drives business expansion, customer engagement, and long-term brand equity. Key Responsibilities: Develop and lead the company's overall digital marketing strategy aligned with business goals Own full-funnel performance marketing including PPC, SEO, display, video, remarketing & programmatic media Build and guide a high-performing team across content, SEO, media buying, automation & analytics Spearhead growth hacking strategies, customer acquisition and retention through innovative digital channels Drive end-to-end campaign planning, execution and optimization across platforms Leverage tools like Google Analytics, GTM, Google Optimize & CRM systems for actionable insights Oversee brand storytelling and digital brand positioning for maximum impact and consistency Align digital initiatives with the companys vision, culture and mission-driven communication Define and monitor KPIs, ROAS, CAC, CLV and ensure data-driven decision-making Evaluate new digital trends, technologies and competitive landscape to future-proof strategies Collaborate with leadership, sales and product teams for cross-functional execution and messaging Develop automation and personalization workflows for a scalable, performance-led marketing engine

Job Title - Brand and Creative Strategy- Sr. Copywriter-Associate ManagerS&C GN SONG Management Level :8 Associate Manager Must have skills: Brand Content Writing & Management across marketing value chain; SEO and Keyword Research, Content Management Systems (CMS), Conversion Rate Optimization (CRO), Copywriting for Different Formats (e.g., email, web, social media), Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, Content for UI/UX Experience, Technical Writing and Documentation, Editing and Proofreading, Omni-Channel campaign design and management, Campaign Management, Campaign reporting and analytics. Job Summary The Senior Copywriter is responsible for developing compelling and effective copy for marketing campaigns. With 7-10 years of experience, this role requires a strong understanding of both B2B and B2C markets, as well as the ability to write for a variety of media, including print, digital, and social. The Senior Copywriter will work closely with account, strategy, and creative teams to develop integrated marketing solutions that deliver measurable results. In this role, the Senior Copywriter will be responsible for developing copy that aligns with client objectives and brand guidelines, ensuring that all work is delivered on time and within budget. Strong writing and communication skills are essential, as the role involves presenting copy to clients and internal stakeholders. The ideal candidate will have a proven track record of developing high-quality copy that drives business growth. Roles & Responsibilities: Lead and own work; conceptualizing, developing and driving creative solutions that build strong brands and achieve business results for clients, with minimal oversight or creative direction. Establish client relationships, owning presentations and working directly with clients on productions Write for all different forms of media, including manifestos, scripts, digital and content. Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. Manage multiple clients and deliverables simultaneously. Handle all facets of production and post-production with minimal supervision. Work with all disciplines to deliver projects of creative excellence on time. Demonstrate strong presentation skills, both internally and with clients. Give and receive constructive feedback in a respectful manner. Show maturity in dealing with the ups and downs of the business and finds creative opportunities on even the most challenging of clients. Mentor and lead creative teams. Partnering business leadership and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, digital marketing, and market research. Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. Familiarity with AI writing tools and GenAI applications would be an added advantage. Experience in writing and editing Films/ AVs. Strive for content excellence within relevant style guides, legal standards and content writing best practices. Professional & Technical Skills: Minimum experience of 6+ years of branding, creative strategy, or advertising experience as a copywriter or related role, with a major consulting firm or advertising agency or leading MNC. Bachelors degree in English, Journalism, Marketing, or related field from A listed institute. Strong portfolio of published articles or marketing copy. Proven experience in the development of integrated marketing and communications campaigns for clients. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. Strong understanding of SEO concepts and online content strategy. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. Strong verbal communication skills. Good research, organizational, and time-management skills. Creative, collaborative spirit. Knowledge of using AI and GenAI tools. Experience in working across multiple industries. Additional Information: In addition, in order to excel at the role, you will also need to Work with the leadership to support business development and thought leadership in the research/insights space. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.