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6.0 - 11.0 years
14 - 18 Lacs
Bengaluru
Work from Office
Job Title - Brand and Creative Strategy- Jr. Copywriter-ConsultantS&C GN SONG Management Level :9 - Consultant Location :Mumbai Must have skills: Brand Content Writing & Management across marketing value chain; SEO and Keyword Research, Content Management Systems (CMS), Conversion Rate Optimization (CRO), Copywriting for Different Formats (e.g., email, web, social media), Familiarity with lifescience terminologies , Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, UI/UX Experience, Technical Writing and Documentation, Editing and Proofreading, HTML/CSS Basics for Web Content Formatting, Omni-Channel campaign design and management, Campaign Management, Campaign reporting and analytics. Good to have skills: NA Job Summary The Creative Controller Copy, Consultant is a mid-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. The Consultant typically has elaborate experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing. Roles & Responsibilities: Lead and own work; conceptualizing, developing and driving creative solutions that build strong brands and achieve business results for clients, with minimal oversight or creative direction. Establish client relationships, owning presentations and working directly with clients on productions Write for all different forms of media, including manifestos, scripts, digital and content. Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. Understanding of the nuances of lifescience communications with respect to compliance & regulatory requirements. Manage multiple clients and deliverables simultaneously. Handle all facets of production and post-production with minimal supervision. Work with all disciplines to deliver projects of creative excellence on time. Demonstrate strong presentation skills, both internally and with clients. Give and receive constructive feedback in a respectful manner. Show maturity in dealing with the ups and downs of the business and finds creative opportunities on even the most challenging of clients. Mentor and lead creative teams. Partnering business leadership and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, digital marketing, and market research. Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. Familiarity with AI writing tools and GenAI applications would be an added advantage. Experience in writing and editing Films/ AVs. Strive for content excellence within relevant style guides, legal standards and content writing best practices. Professional & Technical Skills: Minimum experience of 6+ years of branding, creative strategy, or advertising experience as a copywriter or related role, with a lifesciences communications firm, or advertising agency that specializes in lifesciences or leading pharma MNC. Bachelors degree in Science, , or related field from A listed institute. Strong portfolio of published articles or marketing copy. Proven experience in the development of integrated marketing and communications campaigns for clients. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. Strong understanding of SEO concepts and online content strategy. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. Strong verbal communication skills. Good research, organizational, and time-management skills. Creative, collaborative spirit. Knowledge of using AI and GenAI tools. Experience in working across multiple industries. Additional Information: In addition, in order to excel at the role, you will also need to Work with the leadership to support business development and thought leadership in the research/insights space. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering. About Our Company | Accenture Qualification Experience: 6+ Years Educational Qualification :Graduation
Posted 2 weeks ago
3.0 - 8.0 years
16 - 20 Lacs
Bengaluru
Work from Office
Job Title - Gen AI Brand and Creative - Manager - GN SONG Management 07 - Manager Location:Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad Must have skills:Generative AI Good to have skills:Creative delivery, brand transformation, Job Summary : The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner. We are seeking a strategic and creatively driven Manager with deep agency experience to lead brand and creative transformation programs powered by Generative AI. This role is ideal for a brand strategist and innovation leader with a strong foundation in brand architecture, creative operations, and content production. You will drive the use of GenAI and other emerging technologies to design high-impact, insight-led campaigns and reimagine content supply chains at global scale. As a trusted advisor to brand, marketing, and creative leaders, you will connect brand strategy with AI-enabled execution to deliver measurable business value and build long standing relationships. Roles & Responsibilities: Drive Business by shaping creative-led GenAI transformation agendas, influencing senior stakeholders, and identifying opportunities for consultative solutioning. Translate brand strategy into scalable creative operations, aligning vision with execution across channels and markets. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Design and operationalize GenAI-enabled global-to-local content supply chains, enabling asset creation, localization, and personalization at scale. Develop brand positioning frameworks, creative territories, and visual storytelling constructs across markets and segments. Lead and mentor cross-functional teams of consultants, strategists, and technologists working on marketing reinvention. Lead multi-format content production (video, audio, CGI, animation, static) across ATL, BTL, owned, paid, and social/community channels. Collaborate with media, brand, studio, and technology teams to ensure creative alignment and executional excellence. Establish business value cases linking GenAI-driven creative innovation to KPIs such as engagement, efficiency, and reach. Champion the use of insights and intelligence to inform GenAI creative use cases and storytelling strategies. Mentor content production teams and agency partners to ensure brand consistency and campaign impact. Engage clients in workshops and solution development, translating strategic narratives into actionable creative programs. Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology. 7-13 years of experience in creative delivery, brand transformation, or marketing operations preferably with deep agency background. Minimum 4 years of recent experience in GenAI, creative technology, agentic AI, Marketing OS experience, or marketing innovation with tangible portfolio impact. Demonstrated experience in designing or running GenAI-enabled content supply chains or creative ops platforms. Excellent team management skills to ensure collaborative and incremental work, growth of individuals and team success. Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.) Strong understanding of brand architecture, positioning, creative strategy, and content systems. Experience in managing content production across multiple formats and channels. Knowledge of creative technologies and GenAI platforms (e.g., Adobe Firefly, Runway, DALLE, LLMs). Ability to connect creative excellence with business impact through structured value case development. Excellent project management, communication, and cross-functional collaboration skills. Experience supporting client-facing workstreams and delivering solutions in consultative, fast-paced environments. Additional Information: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. About Our Company | AccentureQualification Experience:Minimum 7 13 years of experience is required Educational Qualification:MBA
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
The role of an Influencer Marketing Strategist at TVA involves leading influencer-led campaigns from start to finish. Your responsibilities will include identifying and recruiting creators that align with client objectives, managing all aspects of influencer campaigns, building and maintaining relationships with influencers, and collaborating with internal creative teams for seamless integration of influencer content into broader campaigns. In addition to campaign execution, you will be responsible for developing creative strategies and concepts for influencer-led content campaigns, ensuring alignment with brand objectives while allowing for creator authenticity. You will also need to stay updated on social media platforms and creator culture to identify viral trends, emerging content formats, and new creators that can be leveraged for campaigns. Tracking campaign performance, providing insights for optimization, and collaborating with performance teams to enhance future content based on results will also be a part of your role. The ideal candidate should have at least 2-4 years of experience in influencer marketing, creator partnerships, or branded content, along with strong creative instincts and a deep understanding of the influencer landscape across various niches. If you are proactive, organized, and able to manage multiple campaigns simultaneously, with excellent taste in content and a passion for platform-native storytelling, this full-time position based in Mumbai, Maharashtra could be a great fit for you.,
Posted 2 weeks ago
4.0 - 8.0 years
0 Lacs
maharashtra
On-site
As a dynamic Creative Lead at our Mumbai-based integrated marketing communications agency, you will be leading our shared Creative Services team. Your role will involve collaborating across business units to develop client pitches, oversee creative execution, manage the agency's social and PR presence, and generate innovative campaign ideas. In this position, you will lead a team of designers, writers, strategists, and editors, playing a pivotal role in enhancing our creative output. Your primary responsibilities will include driving creative strategy and campaign development by conceptualizing campaigns and pitches for digital, social, and video platforms. You will work closely with account and strategy teams to transform briefs into compelling creative ideas while maintaining high creative standards that align with client objectives and brand vision. In addition, you will be responsible for developing pitch decks and creative narratives that secure new business, as well as leading brainstorming sessions and workshops to craft engaging brand stories. You will also oversee the content and creative direction for the agency's social media and PR efforts, contributing to thought leadership, industry engagement, and awards strategy. As a leader, you will guide and mentor a diverse creative team, ensuring seamless workflow, timely delivery, and top-notch creative output. Collaboration with leads from Influencer Marketing, Content Production, and Communications will be essential to drive cohesive strategies and initiatives. Moreover, you will lead special campaigns and creative experiments that push boundaries, exploring new platforms, tools, and collaborations to enhance the agency's creative reputation. To excel in this role, you should have at least 4 years of experience in a creative role at a marketing, content, or communications agency. Strong conceptual thinking, the ability to deliver bold ideas, proven team leadership skills, and project management expertise across various platforms are key qualifications. A solid grasp of digital, social, video, and influencer content trends, along with exceptional storytelling, presentation, and client communication abilities, will be crucial. Additionally, a robust portfolio showcasing integrated creative work will be required to demonstrate your capabilities.,
Posted 2 weeks ago
15.0 - 19.0 years
0 Lacs
karnataka
On-site
As an exceptional Creative Head- South at Pocket TV, you will be responsible for driving the creative vision, strategy, and execution of Pocket TV's fiction content for the South Indian market. Your role will involve owning the end-to-end content strategy, from concept to commissioning to production to performance, ensuring that each story delivers both impact and business success. Your key responsibilities will include: - Developing and owning the content strategy for Pocket TV India in South Indian languages (Tamil, Telugu, Kannada, or Malayalam), aligning it with business and audience growth objectives. - Conceptualizing and greenlighting compelling fiction stories across genres, focusing on short-form video formats. - Overseeing the scripting process, ensuring strong narrative structure and emotional resonance, and guiding writers to deliver binge-worthy episodic content. - Leading production planning and execution to ensure creative vision is translated on screen for short-form mobile-first consumption. - Developing scalable content production processes, standardizing creative operations, and implementing best practices in project management and creative quality control. - Hiring and developing a top-tier creative team, inspiring them to consistently push creative boundaries. To qualify for this role, you should have: - 15+ years of experience in video fiction content creation in at least one South Indian language, with expertise in fantasy, romance genres, and OTT storytelling formats preferred. - Deep knowledge of short-form storytelling and episodic fiction for digital/mobile audiences, with a proven track record in content commissioning and successful show launches. - Experience in building and leading large cross-functional creative teams, strategic thinking, and data-driven mindset to shape content direction. - Knowledge of digital content trends, mobile video formats, and emerging storytelling platforms, with familiarity in video production workflows and tools being a strong plus. - High intent to integrate AI tools into your everyday workflow and comfort in working in fast-paced, ambiguous, and high-growth environments. Join us at Pocket TV to be a part of redefining how stories are consumed and create content that resonates with millions of viewers.,
Posted 2 weeks ago
5.0 - 9.0 years
0 Lacs
madurai, tamil nadu
On-site
As a Creative Strategist in this role, you will be responsible for developing and executing creative strategies to enhance brand building and engagement on social media platforms. This will involve planning monthly content calendars that align with marketing goals, campaigns, festivals, and current trends. You will be expected to conceptualize campaigns that showcase the unique aspects of jewellery collections such as product stories, craftsmanship, tradition, and luxury. Your role will also entail overseeing content creation and supervision, including leading the creative direction for photoshoots, videos, reels, and campaign content. You will be responsible for ensuring the design and quality of all creatives like banners, posts, stories, thumbnails, and ads are in line with the brand's tone of luxury, elegance, trust, and aspiration. Additionally, you will focus on visual storytelling by developing strong concepts around products and guiding the visual aesthetics to maintain a premium and consistent brand image. As a team leader, you will manage and mentor the creative team, which includes graphic designers, photographers, videographers, content writers, and editors. Coordination with the digital marketing manager, social media managers, and sales teams for campaign alignment will also be a key aspect of your responsibilities. In terms of brand identity management, you will be tasked with maintaining brand guidelines in all online visual communications and finding innovative ways to keep the brand fresh while upholding a consistent identity. Social media campaign execution will involve collaborating on paid campaign creatives across various platforms and designing engaging campaigns for product launches, festive offers, bridal collections, and events. Staying updated with social media trends, viral content, jewellery trends, and customer preferences will be crucial as you innovate new formats such as reels, challenges, influencer collaborations, and 360 product views. Collaboration with influencers, stylists, and production teams for content execution and support for offline marketing initiatives will also be part of your responsibilities. Quality control is essential in this role, requiring you to review and approve all final content before publishing to maintain high creative standards in visuals, typography, color grading, and storytelling. Finally, you will be responsible for analyzing content performance, identifying successful creative formats, designs, and campaigns, and making data-driven improvements for future creative strategies.,
Posted 2 weeks ago
5.0 - 9.0 years
0 Lacs
panchkula, haryana
On-site
You are seeking a Brand and Design Strategist with over 5 years of experience in brand compliance, visual design quality assurance, and creative strategy. Your main responsibility will be to ensure consistency of the company's brand across various platforms within all marketing and communication assets. Your role will entail activities such as reviewing visual content, enhancing brand guidelines, collaborating with design and marketing teams, and upholding high creative standards throughout. Key Skills: - Over 5 years of experience in brand design, quality assurance, or related creative strategy roles. - Profound understanding of maintaining brand consistency in digital and print materials. - Proficiency in Adobe Creative Cloud, Figma, and similar design tools. - Strong attention to detail while reviewing design assets. - Experience in updating and preserving brand guidelines. - Ability to provide clear and constructive design feedback. - Knowledge of QA processes for visual and digital content. - Proficient in Google Slides, PowerPoint, or Adobe InDesign. - Comfortable working in cross-functional teams with designers, marketers, and developers. - Strong organizational and documentation capabilities. - Previous experience in a creative agency or B2B SaaS company. - Background in creating internal brand educational materials or training resources. - Exposure to digital marketing campaigns, product design, or web design workflows. - Capability to manage brand governance across multiple platforms. - Familiarity with tools like Zoho Projects or Jira for task and workflow management. Roles & Responsibilities: - Review design and creative assets to ensure brand alignment and quality before final delivery. - Develop and update brand guidelines for consistent messaging and visual identity. - Conduct internal audits of creative assets and offer feedback to design teams. - Collaborate closely with design, development, and marketing teams to maintain brand standards. - Lead internal communication regarding brand updates and alterations. - Create documentation and QA checklists to streamline brand review procedures. - Assist in training sessions or onboarding programs related to brand standards. - Monitor and manage design QA processes for new marketing or campaign launches. - Keep abreast of design trends and suggest ideas to enhance the visual brand identity.,
Posted 2 weeks ago
8.0 - 12.0 years
0 Lacs
karnataka
On-site
About MetaMorph: MetaMorph empowers startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring coverage from every angle. About Our Client: Our client is a technology-driven platform revolutionizing frontline workforce recruitment by leveraging intelligent automation. Focused on streamlining the hiring process for large enterprises, the platform bridges the gap between employers and job seekers through data-driven outreach, efficient screening, and end-to-end hiring workflows enabling organizations to scale their workforce quickly and effectively. About the Role: As a Marketing Generalist, you will be at the heart of the client's marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. Key Responsibilities: - Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. - ATL Campaigns: Plan and execute mass media advertising strategies including TV, radio, print, and outdoor campaigns to build brand awareness on a large scale. - BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. - Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce the client's brand identity. - Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. - Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. - Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. - Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. - Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. Requirements: - 8-12 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. - Experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. - A strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. - Strong grasp of digital marketing, performance marketing, and brand-building strategies. - Exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. - Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact. Benefits: - Unlimited PTO: Flexibility and trust to manage your work-life balance. - Comprehensive Medical Insurance: Robust healthcare plans for you and your family. - Monthly Wellness Leaves: Regular time off to recharge and focus on well-being. - Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.,
Posted 2 weeks ago
8.0 - 12.0 years
0 Lacs
karnataka
On-site
Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time, making every second count towards life's real joys. The platform has revolutionized rapid commerce in India with cutting-edge technology and strategically optimized delivery hubs. Offering an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys, and more, Zepto delivers across 50+ cities in 10 minutes*. Zepto Caf extends the commitment to convenience, featuring a curated menu of over 200 fresh items. We are looking for a Lead Creative Strategist to join our lean, high-impact team that sits at the intersection of product, marketing, and advertising. This role is pivotal to Zepto's fast-growing ads business where innovation meets commerce, and storytelling meets scale. As a Lead Creative Strategist, you will mentor a lean team of creative minds, shape GTM narratives, build platform-native IPs, and play a pivotal role in Zepto's mission to redefine how brands connect with India's next-gen shoppers. In this role, you will lead the creative response on brand briefs from decoding the ask to delivering solution-first, platform-native ideas. You will build and present high-conviction pitch decks to clients and agencies, often alongside the sales POC. Collaborating with cross-functional teams, including Ad Sales, Product, Marketing, Design, and Ad Ops, you will convert concepts into live campaigns. Additionally, you will lead sale enablement by training teams on new ad solutions, capabilities, and creative best practices. Ensuring process discipline through internal threads, structured briefing, and prioritization aligned with revenue impact will also be part of your responsibilities. You will guide junior strategists and ensure quality control across all outputs. The ideal candidate for this role will have 8+ years of experience in creative strategy, branded content, or platform monetization (agency, publisher, or tech product side). Deep understanding of digital storytelling, content marketing, and platform-native formats is a must. Strong ability to sell an idea from deck structure to narrative delivery, proven experience in client presentations, product integration, and building GTM strategies, and sharp instincts on what makes an idea sellable, scalable, and impactful are essential. Bonus points for experience working on e-commerce, D2C, or quick commerce platforms, prior exposure to ad product teams or co-creating solutions with Product Managers, and ability to work with data teams to validate or shape creative decisions. Join Zepto to redefine how India shops and build the blueprint for how brands advertise in this new world. Shape what brand solutions at Zepto mean by launching India-first ad formats and crafting ideas that move culture and sales. The ideal candidate is proactive, inquisitive, and thrives in dynamic, fast-paced environments a self-starter who can go from idea to execution with clarity and hustle.,
Posted 2 weeks ago
12.0 - 13.0 years
1 - 1 Lacs
Mumbai
Work from Office
Well-known Cosmetic Brand Required: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics, and innovation to increase consumer base, grow market share and penetration, create brand identity, lead strategic
Posted 2 weeks ago
6.0 - 8.0 years
8 - 12 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segmentsand behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate. A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and youd lead/contribute to work that connects to millions of guests. Yourinfluence will drive sales and grow brand love through work thats guest-centric, on brand, category relevant and channel focused. About This Opportunity As a Sr, Creative Strategist, you will synthesize qualitative and quantitative research into cultural, competitive, and human truths that build to powerful insights and inform creative solutions. You will connectand collaborate with partners across marketing, media, and creative to develop comprehensive strategies that deliver on enterprise business goals and objectives. You will support channel specific deliverables withinbroader seasonal, brand campaigns, and internal strategic initiatives ranging from branding to events, ensuring coordinated and cohesive messaging that connects with our guest and team members and inspiresdesired behaviors. You will be responsible for authoring assignment briefs that clearly communicate channel specific needs, broader strategic considerations, the job to-be-done, and supporting research and context. Roles and Responsibilities Use your skills, experience and talents to be a part of ground-breaking thinking and visionary goals. As a Sr.Creative Strategist, you'll Understand Guest and Business needs through Secondary research Unearthing and Compiling Guest insights relevant to the category or body of work Creative Teams build a compelling creative output Understand and convert Marketing and Business needs into a Creative Brief Document that will help Working with Cross Functional Teams to understand success metrics Understand campaign results and business results to suggest changes required to the creatives Co-lead resource and creative assignments, operationalize creative capabilities to support the business and drive growth Review & analyze campaign requirements with Cross functional teams Contribute to various phases of end-to-end process as Creative Strategy expert Maintain deep digital expertise in assigned businesses/categories Be a thought leadership in your area of expertise and have the ability to closely work with and drive the team towards superior creative output Contribute towards process improvements, documentation of processes, standards and guidelines Apply problem solving skills and think critically to create opportunities for innovation About you Four year college degree 6 -8 years experience in brand strategy, creative strategy, account planning, digital marketing planning, marketing planning, design thinking or e-commerce Strategic thinker with experience synthesizing information to generate actionable insights Passionate about understanding emerging social, cultural, and industry trends. Strong conceptual thinker Compelling writer and presenter Ability to author clear, concise, and inspiring creative briefs Excellent oral and written communication skills Strong organization skills Ability to develop strong relationships Ability to facilitate and clarify project expectations, objectives, and deliverables Demonstrated ability to effectively navigate ambiguity Ability to manage multiple projects in a fast-paced environment Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted 2 weeks ago
10.0 - 15.0 years
9 - 14 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about Target in India At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Team Overview Target Creative is the in-house creative agency dedicated to bringing one of the worlds most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Targets dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guestsand ourselvessomewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platformswhether via a digital art gallery or a new $1 billion childrens clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year. As a Senior Manager, Creative Production Design, you will: Lead a team of production designers and art directors supporting store-experience and digital marketing channels, helping them learn and grow Guide and develop your team while leading channel-specific and production design-focused projects. Streamline working models and create efficiencies across processes and build to scale. Bring Targets brand to life through work that reflects an unmistakable Target approach. Build and further define production design and creative expertise within Target Creative globally. Act as a consultant for process improvement and best practice sharing across teams. Serve as the point person for production design on high-profile and business-critical projects. Provide clarity during ambiguous moments and articulate strong production design and creative points of view. Coach and evaluate work through the lenses of creative execution, guest journey, and marketing objectives. Foster strong global partnerships across Marketing & Digital and within Target Creative leadership. Evolve how work is executed by championing faster, more effective, and innovative production approaches. Develop strategies to meet team and individual goals that align with specific marketing channels and the broader Target Creative vision. What makes you a strong fit: Deep expertise in production design with hands-on experience across print, and/or digital channels . Strong understanding of best practices, tools, and current creative trends while leveraging Artificial intelligence to drive efficiencies. Passionate advocate for high-quality production collaboration and content execution. Committed to personal and career development, both for yourself and your team. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. About you Four-year degree or equivalent work experience 10+ years of creative & production execution across a multitude of media channels. Deep expertise of working and executing within all marketing channels, especially packaging, print and/or social & digital. Understanding of and expertise within creative tools and technology with the ability to learn, apply and iterate within the tools required. Ability to guide and coach creative execution at both a macro and micro level and apply a critical eye to work streams for efficiencies. Refined presentation and negotiation skills, and the ability to align partners in high stakes moments. Demonstrated ability to successfully lead and develop people, including providing meaningful feedback and managing performance. Ability to lead a team through challenging and ambiguous moments, with strong leadership qualities including management and interpersonal skills. Proactive at seeking solutions to improve processes and elevate the work. Strong creative & professional portfolio demonstrating breadth of creative execution capabilities and problem-solving skills. Useful Links- Life at Target - https://india.target.com/ Benefits - https://india.target.com/life-at-target/workplace/benefits Culture - https://india.target.com/life-at-target/belonging
Posted 2 weeks ago
10.0 - 15.0 years
20 - 35 Lacs
Bengaluru
Work from Office
Strategic Storytelling for Tier 2–4 audiences with high cultural resonance. Spearhead creative campaigns across digital platforms—aligned with brand values and local trends
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
ahmedabad, gujarat
On-site
We are looking for a performance-driven leader who excels in building scalable acquisition strategies and optimizing ad performance to drive real revenue growth. If you have a passion for leading a team, cracking ad performance, and maximizing ROAS, then this opportunity is for you. In this role, you will be responsible for owning and scaling paid media across various platforms such as Meta, Google (PMax, Adv+, Catalog, Retargeting), and other ad channels. You will also lead a team of performance marketers, guiding and mentoring them to achieve outstanding results. Additionally, you will conduct A/B tests on creatives, landing pages, and ad strategies to enhance funnel and CRO optimization for maximizing ROAS. A key aspect of this role involves making data-driven decisions by delving deep into analytics tools like GA4, Looker, and UTMs to optimize campaign performance. You will collaborate closely with content and design teams to develop high-performing ads as part of the creative strategy. To be successful in this role, you should have at least 3 years of hands-on performance marketing experience and possess strong team management and leadership skills. You should also demonstrate a track record of scaling ROAS-positive campaigns and have expertise in ad analytics, tracking, and attribution models. A deep understanding of audience psychology and conversion tactics is also essential for this position. Joining us offers you the opportunity to lead a growing team and shape the marketing roadmap. You will have full creative and budget ownership, allowing you to make a significant impact with your strategies at the intersection of performance, data, and brand growth.,
Posted 3 weeks ago
8.0 - 12.0 years
0 Lacs
maharashtra
On-site
The Senior Creative Director (SCD) at Prime Video India is a proven creative thinker with a diverse portfolio showcasing strong customer insights. Proficient in articulating coherent creative strategies, the SCD possesses core copywriting and/or design skills and excels in English communication. This role demands ownership of creative strategy, ideation, and campaign execution for all content marketing campaigns at Prime Video India. The SCD is an independent thinker known for delivering bar-raising advertising/marketing campaigns and has the ability to translate a show's creative vision into impactful marketing ideas. They are adept at tackling complex problem statements with agile and innovative solutions, providing clear creative direction amidst ambiguity, distilling stakeholder and customer feedback, and overseeing large-scale marketing production. Key job responsibilities for the Senior Creative Director include leading with innovative creative direction to drive business goals, such as developing creative strategies for Local Originals and films, conceptualizing ideas that resonate with the brand, and translating complex business challenges into clear creative briefs. The SCD ensures pixel-perfect quality across all static and AV asset creation, establishes relationships with creative agencies for scalable delivery, supervises end-to-end campaigns, negotiates and defends creative choices, fosters trust with internal and external stakeholders, manages multiple problem statements effectively, and aligns creative thinking with business impacts and goals. A typical day in the life of a Senior Creative Director involves prioritizing creative challenges across Prime Video titles, offering creative direction to teams at different production stages, and engaging in dynamic activities like creative presentations, marketing shoots, and stakeholder meetings. The SCD thrives in a fast-paced environment, adapting creatively to evolving campaign requirements and maintaining flexibility to address live campaign changes. The Creative Marketing Team at Prime Video India consists of passionate individuals specializing in content marketing, including Creative Directors, Art Directors, and Creative Producers, who collaborate on big idea thinking, scriptwriting, AV production, and award-winning campaigns. Candidates with prior experience leading creative teams/agencies and a strong portfolio demonstrating individual impact within a team setting are preferred for this role.,
Posted 3 weeks ago
0.0 - 3.0 years
0 Lacs
pune, maharashtra
On-site
You will be working with two distinct e-commerce brands: Healthsmith, a wellness and health product line, and Embroidery House, a premium brand specializing in customized embroidery and apparel. The ideal candidate will manage the end-to-end creative process, including graphic design, social media content, and video editing, ensuring both brands stand out with compelling visuals across digital platforms. Are you someone who understands Brand and branding from the core. We are looking for a talented and visionary Creative manager to lead the design and creative direction for our company. The ideal candidate will manage the end-to-end creative process, including graphic design, social media content, and video editing, ensuring both brands stand out with compelling visuals across digital platforms. Lead the creation of visually stunning graphics across all digital touchpoints, including websites, email campaigns, and marketing materials. Design product images, banners, social media graphics, promotional materials, and any other creative assets. Create and schedule visually engaging content for Instagram and Facebook, including posts, stories, reels, and advertisements. Plan and strategize content calendars, ensuring timely and relevant posts that resonate with target audiences for both brands. Develop fresh and creative content ideas for photo shoots and video shoots, ensuring that all visual assets are aligned with brand messaging. Coordinate and oversee photoshoots for products, lifestyle images, and behind-the-scenes content. Perform basic video editing for promotional content, social media reels, tutorials, and advertisements for both Healthsmith and Embroidery House. Ensure that videos are engaging, on-brand, and optimized for various platforms (Instagram, Facebook, website, etc.). Stay updated with design trends, social media best practices, and industry changes to bring fresh and innovative ideas to both brands. Brainstorm and conceptualize creative campaigns to enhance brand visibility and customer engagement. Work closely with the marketing team, product developers, and external partners to ensure that all design work supports business goals. Manage and mentor junior designers or freelancers as needed, providing guidance and ensuring the quality of creative outputs. Bachelors degree in Graphic Design, Visual Arts, Multimedia, Marketing, or a related field. 0-2 years of experience in graphic design, social media content creation, and basic video editing, preferably within e-commerce or retail industries. Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and video editing software like Adobe Premiere Pro, Final Cut Pro, or similar tools. Strong understanding of social media platforms, especially Instagram and Facebook, including content trends, best practices, and platform requirements. Creative and visionary mindset with a strong eye for design, aesthetics, and attention to detail. Excellent communication skills and the ability to collaborate across teams. Experience with photography and directing photoshoots is a plus. Ability to manage multiple projects simultaneously, working under deadlines while maintaining a high standard of creative output.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
maharashtra
On-site
As a Creative Strategist & Brand Manager at Growth Media, your role will be to shape and elevate brands by seamlessly blending strategy with creativity. You will be responsible for developing innovative strategies that resonate with target audiences, managing clients with finesse, and executing projects with precision. Working closely with the creative team, you will bring ideas to life across various platforms, from social media to comprehensive ad campaigns. Your key responsibilities will include developing and refining creative ideas, campaigns, and strategies that align with clients" brand objectives. You will act as the primary contact for clients, understanding their needs and translating them into creative solutions. Collaboration with video editors and graphic designers will be essential to ensure deliverables meet client expectations and are executed to the highest standard. Conducting thorough research on data, patterns, statistics, and industry trends will inform and refine creative strategies grounded in insights for success. We are looking for candidates with proven experience in a creative role that demonstrates the ability to drive results through innovative ideas. Exceptional client management skills and experience in account services are crucial, along with the ability to build long-term client relationships and deliver solutions that exceed expectations. Strategic creativity, a deep understanding of marketing principles, and the ability to align creative strategies with broader marketing goals are key qualities we seek in potential candidates. If you are ready to push boundaries, create meaningful work, and believe in your unique creative abilities, we encourage you to apply. Interested candidates can easily apply by sending their CV with a cover letter to business@growthmedia.in. Stand out by showcasing your passion for innovation and your ability to think both creatively and strategically, always keeping an eye on the bigger picture.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
As a Creative Design Lead at Guardian in Gurugram, you will play a crucial role in overseeing creative projects, developing brand strategies, creating visual content, and ensuring brand consistency across all platforms. Your responsibilities will include utilizing your creativity skills and branding expertise to deliver impactful results. You should possess excellent communication skills to effectively convey brand messages to the audience. Proficiency in writing for different platforms is essential for this role to create engaging content. Your experience in graphic design and multimedia production will be valuable in producing visually appealing materials. A strong understanding of marketing principles and consumer behavior is required to align creative outputs with the target audience's preferences. Collaboration with cross-functional teams is key to success in this role, necessitating the ability to work effectively with colleagues from diverse backgrounds. Attention to detail and project management skills are vital for ensuring the timely and successful completion of creative projects. A degree in Graphic Design, Visual Arts, Marketing, or a related field will provide you with the foundational knowledge needed to excel in this position.,
Posted 3 weeks ago
10.0 - 16.0 years
35 - 40 Lacs
Hyderabad
Work from Office
Lead end-to-end brand strategy & campaigns. 10+ yrs experience in brand/agency roles. Define positioning, manage multi-channel execution, agencies, budgets. Use market insights & KPIs. Apply with resume + campaign summary.
Posted 3 weeks ago
0.0 - 2.0 years
1 - 3 Lacs
Madurai
Work from Office
Responsibilities: * Develop brand strategies. * Collaborate with cross-functional teams. * Analyze market trends & consumer insights. * Present findings & recommendations. * Measure campaign success. Assistive technologies Accessible workspace
Posted 3 weeks ago
5.0 - 9.0 years
0 Lacs
thiruvananthapuram, kerala
On-site
BICTREE is a dynamic and forward-thinking business consulting firm specializing in business strategy development, branding, advertising, social media management, graphic design, and video editing. We help businesses unlock their potential by providing innovative strategies and creative solutions that drive growth and success. We are looking for a highly creative and strategic Creative Head to lead our creative team. The ideal candidate will be responsible for overseeing all creative projects, developing innovative branding and marketing strategies, and ensuring the highest quality of design and visual storytelling. This role requires a visionary leader who can blend creativity with business objectives to drive brand success. Key Responsibilities Creative Strategy & Leadership: - Develop and execute creative strategies that align with the company's vision and client objectives. - Lead and inspire the creative team, including designers, video editors, and content creators. - Ensure brand consistency across all creative assets and marketing materials. Design & Content Direction: - Oversee the conceptualization, design, and execution of branding, advertising, social media content, and video production. - Provide creative direction for graphic design, video editing, and campaign visuals. - Ensure all designs and creative outputs meet high-quality standards and industry trends. Collaboration & Project Management: - Work closely with the marketing, strategy, and business development teams to create compelling campaigns. - Manage multiple projects, deadlines, and creative resources effectively. - Present creative concepts and strategies to clients and stakeholders. Innovation & Trend Analysis: - Stay updated with the latest trends in branding, design, social media, and digital marketing. - Introduce innovative design and storytelling techniques to enhance brand engagement. Qualifications & Requirements - Bachelors or Masters degree in Graphic Design, Fine Arts, Marketing, or a related field. - 5+ years of experience in a creative leadership role, preferably in branding, advertising, or digital marketing. - Strong portfolio showcasing expertise in branding, design, and multimedia content creation. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and other design/video editing tools. - Excellent leadership, communication, and project management skills. - Ability to think strategically and creatively to solve branding and marketing challenges. Why Join Us - Work in a dynamic and innovative environment. - Lead a talented creative team and bring impactful ideas to life. - Opportunity to work with diverse clients and industries. Contact Number: 9072588135 Job Types: Full-time, Permanent Benefits: - Cell phone reimbursement - Paid sick time Schedule: - Day shift - Performance bonus - Yearly bonus Experience: - Total work: 4 years (Required) Work Location: In person,
Posted 3 weeks ago
0.0 - 1.0 years
1 - 2 Lacs
Gurgaon/ Gurugram
Work from Office
We are currently searching for a creative writer who is dedicated to crafting excellent content Conduct high-quality research Developing creative content for blogs, articles, social media etc To write clear &concise copy for ads Required Candidate profile Excellent writing and editing skills Be highly creative imaginative, and curious about clients' services Must be a creative and strategic thinker
Posted 3 weeks ago
2.0 - 7.0 years
9 - 13 Lacs
Bengaluru
Work from Office
About The Role Job Title - Brand and Creative Strategy- Jr. Copywriter-AnalystS&C GN SONG Management Level :11- Analyst Location :Mumbai Must have skills: Brand Content Writing & Management across marketing value chain; SEO and Keyword Research, Content Management Systems (CMS), Conversion Rate Optimization (CRO), Copywriting for Different Formats (e.g., email, web, social media), Familiarity with lifescience terminologies Data-Driven Content Analysis, Understanding of Consumer Psychology and Persuasion Techniques, Brand Storytelling and Voice Consistency, UI/UX Experience, Technical Writing and Documentation, Editing and Proofreading, HTML/CSS Basics for Web Content Formatting, Omni-Channel campaign design and management, Campaign Management, Campaign reporting and analytics. Good to have skills: NA Job Summary The Jr. Copywriters currency is inventiveness, hard work and enthusiasm. What we most need from the Copywriter (and their Art Director partner) is a large volume of ideas, quickly, that are connected to culture and surprise us with the new and the different. The Jr. Copywriter is eager, positive and willing to learn from everyone around them. You will work closely with our clients and Accenture Song team and will work on the development of integrated marketing and communications plans, providing creative expertise and hands-on delivery in the areas of brand strategy, creative development & execution and digital marketing. A Jr. Copywriter typically has experience in developing and leading successful marketing and communications programs, with a focus on content strategy and writing. Roles & Responsibilities: Develop a range of ideas in a short amount of time and refine and self-edit work along the way. Knows how to package up their ideas in ways that are clear, concise and buyable. Can think in platforms and think beyond traditional advertising solutions. Is a student of creative trends and best practices in advertising, culture, media and social. Create copy options in multiple styles of writing and tones. Begins to contribute to all facets of productions. Edit copy to ensure brand voice and business objectives are effectively executed across all messaging. Understanding of the nuances of lifescience communications with respect to compliance & regulatory requirements. Work with all disciplines to deliver projects of creative excellence on time. Can take feedback and incorporate it. Begins to understand the needs of clients and clients business. Willing to help out with whatever is asked of them, with a good attitude. An accountable partner and collaborator. Write for all different forms of media, including manifestos, scripts, digital and content. Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. Manage multiple clients and deliverables simultaneously. Work with all disciplines to deliver projects of creative excellence on time. Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth. Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey. Familiarity with AI writing tools and GenAI applications would be an added advantage. Experience in writing and editing Films/ AVs. Strive for content excellence within relevant style guides, legal standards and content writing best practices. Professional & Technical Skills: Overall experience of 2+ years in branding, creative strategy, or advertising experience as a copywriter or related role, with a lifesciences communications firm, or advertising agency that specializes in lifesciences or leading pharma MNC. Minimum bachelors degree in Science, or related field from A listed institute. Strong portfolio of published articles or marketing copy. Proven experience in the development of integrated marketing and communications campaigns for clients. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment. Strong understanding of SEO concepts and online content strategy. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar. Strong verbal communication skills. Good research, organizational, and time-management skills. Creative, collaborative spirit. Knowledge of using AI and GenAI tools. Experience in working across multiple industries. Additional Information: In addition, in order to excel at the role, you will also need to Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Have strong communication and presentation Skills to share the perfect pitch with key stakeholders. Have strong client handling skills to develop, manage and deepen relationships with key stakeholders. Possess strong communication skills, problem solving, organizational and delegation skills to nurture and inspire team members. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering. About Our Company | Accenture Qualification Experience: 2+ Years Educational Qualification :Graduation
Posted 3 weeks ago
4.0 - 9.0 years
27 - 30 Lacs
Bengaluru
Work from Office
About The Role The Strategy & Consulting Global Network Song Practice Job Title - Creative Director Copy + Manager + The Strategy & Consulting Global Network Song Practice Management Level: 7 Creative Director Location: Bangalore Must have skills: Strategic Creativity Ability to translate business challenges into impactful creative solutions Brand & Communication Expertise Strong grasp of brand strategy, storytelling, and integrated campaigns Digital & Performance Marketing Knowledge of digital platforms, content ecosystems, SEO, and analytics Leadership & Collaboration Experience in leading teams, stakeholder management, and client presentations Good to have skills : Working knowledge of SEO, including keyword strategy and content optimization Understanding of digital ad platforms like Google Ads, Meta Ads, and LinkedIn Ads Ability to leverage social media analytics for performance insights and campaign refinement Experience :12+ Years Educational Qualification :Graduation Job Summary : The Creative Director is responsible for leading the creative vision and execution of marketing campaigns. With 10-14 years of experience, this role requires a deep understanding of both B2B and B2C markets, as well as the ability to manage and inspire a team of creative professionals. The Creative Director will work closely with account, strategy, and production teams to develop integrated marketing solutions that deliver measurable results. Roles & Responsibilities: Creative Leadership Develop and drive the creative vision for campaigns, ensuring alignment with brand objectives and target audience needs Lead brainstorming sessions to generate innovative ideas and concepts for marketing, advertising, and branding projects Oversee all creative deliverables, maintaining the highest quality standards and ensuring consistency with brand guidelines Team Management Inspire, mentor, and manage a team of designers, writers, and other creative professionals Conduct performance reviews, provide constructive feedback, and foster professional growth within the team Promote a collaborative and inclusive culture that encourages innovation and teamwork Client Collaboration Act as the primary point of contact for clients, understanding their vision and translating it into creative solutions Present creative concepts and strategies to stakeholders, incorporating feedback while maintaining the integrity of the vision Build strong client relationships to foster trust and long-term collaboration Strategic Planning Collaborate with marketing, product, and strategy teams to align creative direction with overall business objectives Develop creative strategies that drive engagement, conversions, and brand loyalty across multiple channels Stay updated with industry trends, competitor strategies, and emerging design technologies to inform creative decisions Project Management Manage multiple projects simultaneously, ensuring timely delivery within budget and scope Establish clear timelines, milestones, and resource allocations for creative projects Troubleshoot challenges and provide solutions to meet project requirements and deadlines Content Creation Oversee the design and execution of high-quality visuals, videos, and written content for campaigns, events, and digital platforms Ensure the seamless integration of storytelling and visual design across all touchpoints Quality Assurance Review and approve all creative work, ensuring precision, consistency, and alignment with client expectations Implement feedback loops to continuously improve creative outputs Innovation and Trends Stay ahead of design trends, technologies, and best practices to deliver cutting-edge creative solutions Integrate new tools, methods, and platforms to enhance the team's creative capabilities Professional & Technical Skills: Graphic Design & Multimedia Tools Creative Strategy & Branding Project & Team Management UI/UX & Digital Media Marketing & Data Analytics Additional Information: NA About Our Company | Accenture Qualification Experience :12+ Years Educational Qualification :Graduation
Posted 3 weeks ago
5.0 - 8.0 years
35 - 40 Lacs
Noida
Work from Office
Location: Noida Experience: 6 -7 years Reports to: VP Marketing Function: Brand & Integrated Marketing About Info Edge: InfoEdges mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behavior, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers. At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent. About 99acres 99acres is Indias most trusted real estate platform, helping millions find their dream home across cities. Were on a mission to simplify home buying through technology, content, and consumer-first thinking—and we’re looking for a Sr Marketing Manager to lead this storytelling revolution. Role Overview We are seeking a seasoned, strategically minded manager to lead brand and content across all consumer touchpoints. This role will helm digital brand campaigns, sharp performance creatives, partnerships and integrated storytelling across paid, owned, and earned channels. Key Responsibilities 1. Brand Vision & Leadership - Define and build the creative vision for 99acres, ensuring brand consistency across social channels - IG/ Youtube and LinkedIn - Drive 360 integrated campaigns—from digital films to performance creatives and emerging digital channels - Build and maintain a distinctive brand identity that reflects both aspiration and trust in the property category. 2. Campaign Development (Brand + Performance) - Lead the creative ideation and execution for brand consideration campaigns, topical storytelling, and influencer-led activations. - Spearhead creative messaging framework for creators - celebrities/ macro/micro nano by amplifying the influence of creators to drive leads for new businesses ie build creator commerce - Collaborate with performance marketing teams to deliver ROI-driven creatives—static, video, partnership ads and motion graphics—for Google, Meta, programmatic, and affiliate channels. - Test and optimize creatives for impact across A/B variants, ad formats, and consumer cohorts. 3. Creative Strategy & Business Integration - Translate consumer insights, funnel metrics, and competitive research into compelling creative strategies. - Work closely with performance, product, and marketing analytics teams to align messaging with user journeys and conversion triggers. - Partner with business teams to design property-specific creatives (luxury, budget, NRI, new launches, etc.) 4. Partner Management - Manage external creative agencies, production houses, and freelancers for scalability and quality. - Ensure smooth creative workflows, prioritization, and project delivery across multiple stakeholders and campaigns. 5. Digital Product + UX Influence - Collaborate with product and UX teams on micro-copy, onboarding flows, banners, in-app visuals, and push notifications to ensure a consistent brand experience inside the platform. 6.) Quarterly Brand Track Key Qualifications - 6-8 + years of experience in brand management / brand strategist/ social media management roles preferably in consumer tech, PropTech, or e-commerce or boutique specialist agencies - Proven experience in delivering integrated campaigns across digital , and social platforms. - A strong understanding of performance marketing and how creative impacts CTR, CVR, and CPC. - Sharp design sensibility with hands-on expertise in visual storytelling, copy direction, and brand tone-of-voice. - Exceptional stakeholder management, and presentation skills. - Working knowledge of AI tools ( Veo 3/ Canva Pro suite / Eleven Labs/ Mid journey) design tools (Adobe CC Suite, Figma), social tracking ( Hoot Suite) video production, and basic animation tools. Bonus if You Have - Experience working in real estate, fintech, e-comm, or marketplace platforms. - Exposure to regional campaigns and building scalable multilingual creative ecosystems. - Passion for tech-led storytelling, motion graphics, memes, or culture-led content. KPIs for Success - Increased brand recall and engagement across core TGs. - Improved creative performance metrics across top/mid/bottom funnel campaigns. - Positive qualitative feedback from user research and social listening. - High internal NPS from marketing, product, and business teams.
Posted 3 weeks ago
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