Creative Designer - Deputy Manager - Paytm Ads

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

About the team:

Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

About the Role:

Creative Design Lead

As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives.

Key Responsibilities:

Creative Direction & Execution

Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns.Translate briefs into strong visual concepts aligned with brand and campaign goals.

Team

Manage and mentor a team of junior designers, providing feedback and quality control.Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines.

Cross-Platform

Design marketing collaterals including case studies, sales decks, social media creatives, and video assets.Work on campaigns tailored for both merchants and consumers across categories.

Creative

Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and ecpm.

Process

Contribute to developing creative guidelines and templates for Paytm's self-serve ad platform.Streamline design processes and maintain consistency in visual language.

Qualifications:

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-Strong

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-Preferred

What You'll Gain

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Why join us

A collaborative output driven program that brings cohesiveness across businesses through technology

Improve the average revenue per use by increasing the cross-sell opportunities

A solid 360 feedback from your peer teams on your support of their goals

Respect, that is earned, not demanded from your peers and manager

Compensation:

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.