Creative Content Writer - Brand and Content Marketing

Job Title:

Location:

Reports To:

JAIN Group

Websites:

Job Summary:

Key Responsibilities:

Brand Storytelling & Strategy

• Shape and articulate the brands voice, identity, and positioning through impactful narratives.
• Develop content strategies that reinforce brand values and enhance visibility across platforms.
• Translate organisational objectives into engaging communication campaigns that build long-term resonance.

Creative Development

• Conceptualise and craft high-quality written, visual, and multimedia content for diverse platforms.
• Collaborate with design and marketing teams to deliver cohesive, brand aligned creative assets.
• Generate fresh, innovative ideas for campaigns, promotional material, and engagement initiatives.

Campaign & Content Execution

• Develop and implement content marketing strategies that support brand campaigns and organisational objectives.
• Align content plans with broader campaign goals to ensure consistency, impact, and resonance.
• Create audience-specific content tailored for digital, print, and experiential channels, ensuring it complements brand-led initiatives.
• Support campaign effectiveness through content that drives awareness, engagement, and long-term brand affinity

Analytics & Optimisation

• Monitor content performance through KPIs such as engagement, reach, conversions, and SEO.
• Use insights to refine strategies, ensuring measurable impact and continuous improvement.

Collaboration & Influence

• Work closely with senior leadership, academics, and marketing teams to align brand communication.
• Liaise with external agencies, freelancers, and creative partners where required.
• Act as a brand ambassador in maintaining tone, style, and storytelling standards across outputs.

Required Skills & Qualifications:

5 years proven experience

strategic storytelling, branding, and campaign conceptualisation.

Excellent writing, editing, and creative ideation skills, with the ability to adapt tone for varied audiences.

SEO, social media strategy, and content distribution channels.

Bachelors degree in Marketing, Communications, Journalism, or a related field

Preferred Skills:

managing brand campaigns

Knowledge of content management systems (CMS), analytics tools, and creative software.

Exposure to working with cross-functional teams in education, corporate, or service sectors.

multi-format content

Key Competencies:

Creative Visionary

Strategic Thinker

Innovative Problem-Solver

Collaborative Partner

Results-Oriented

Adaptability & Agility

priyasrihrinfo@gmail.com

Warm Regards

Office of Strategic Communications & Human Resources 
JAIN Group & Jain (Deemed-to-be-University)   Phone - 9620500113Address - 44/4, District Fund Road Ground Floor Left Wing,                                Behind Smart Bazaar, 9th Block Jayanagar                                Bengaluru- 560 069, INDIA Website - www.jgi.ac.in www.jainuniversity.ac.in