Affiliate Marketing Manager Digixpressions Media

2.0 - 7.0 years

2 - 7 Lacs

Thane, Navi Mumbai, Mumbai (All Areas)

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Position : Mobile & Web Delivery Manager Affiliate Marketing Experience : 3-6 Years Location : Ghansoli, Navi Mumbai Roles & Responsibilities: Affiliate Marketing & Campaign Monitoring : Manage affiliate activities, analyze performance, and develop strategies to boost revenue. Skilled in various buying models (CPM, CPC, CPA, CPL, CPS, CPI) and platforms like DV360, Tune, Appsflyer, Branch, Affise, and Kochava for optimization. Campaign Management : Plan and optimize branding and performance campaigns across platforms like One Native, Taboola, OTT, and PayTM. Experience across BFSI, Education, Gaming, Travel using 1st-party affiliates, ad networks, and DSPs. Media Planning & Buying : Develop media plans aligned with budgets and goals. Manage media buying, including inventory booking and negotiation with partners to enhance profitability. Performance Analytics & Reporting : Proficient in tools like Google Analytics (GA4), DV360, Appsflyer, and Kochava to measure KPIs and ROI. Provide insights and optimize campaigns based on detailed data analysis. Publisher Management & Billing : Handle publisher billing queries and ensure high-quality service across industries like BFSI, Education, Automotive, E-Commerce, and Travel. Requirements : Experience : 3-6 years in affiliate marketing and mobile campaign management, with a strong understanding of traffic acquisition and optimization tools. Technical Proficiency : Hands-on experience with platforms like DV360, Tune, Appsflyer, Branch, Kochava, and Affise for campaign tracking and performance optimization. Campaign & Media Management : Proven ability to manage and optimize branding and performance campaigns across channels such as OTT, News apps, and 1st-party affiliates. Analytical Skills : Strong expertise in using Google Analytics (GA4), Appsflyer, and other analytics tools to track KPIs, assess ROI, and drive data-driven optimizations. Perks & Benefits: Fixed shift Timings + Five days working Working Days - 5 (Saturday, Sunday off) Website - https://adamplify.net/

Posted 1 month ago

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