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Specialist, Marketing Operations Mastercard

4.0 - 8.0 years

0 Lacs

pune, maharashtra

On-site

As a Specialist in Marketing Operations at Mastercard, you will be a part of the Global B2B Marketing Operations team, responsible for supporting and scaling lead generation campaigns through technology and operational excellence. Your role will involve designing email campaigns, HTML templates, lead capture forms, and landing pages using Salesforce Marketing Cloud (SFMC) and Adobe Experience Manager (AEM). You will also be developing target audience segmentation, conducting A/B testing, creating automated journeys, and measuring campaign performance to optimize outcomes. To excel in this position, you should possess an MBA (preferably) in marketing, communication, or a related field along w...

Posted 3 months ago

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