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4.0 - 8.0 years

6 - 9 Lacs

Noida

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Responsibilities: * Develop digital strategies for lead generation. * Optimize SEO & SMO for social media campaigns. * Manage digital marketing initiatives from ideation to execution. Accessible workspace

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9.0 - 14.0 years

15 - 25 Lacs

Hyderabad

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Job Title: Consultant PPC & CRO Location: Hyderabad, India Position Summary Were seeking a dynamic Lead Consultant - PPC / Performance Marketing / SEM who thrives on leveraging AI, automation, and data to drive performance. In this role, you will lead the charge in optimizing paid digital campaigns, elevating conversion rates, and scaling digital efforts through strategic experimentation and advanced MarTech integrations. You will collaborate with cross-functional teams to implement cutting-edge ad optimization, intelligent bidding, and personalized user experiences that maximize ROI. Key Responsibilities Conversion Rate Optimization (CRO) for PPC Design and execute CRO strategies to enhance lead conversion from paid campaigns. Conduct A/B and multivariate testing for ad copy, CTAs, landing pages, and forms. Leverage tools like Hotjar, Microsoft Clarity, and VWO for behavioral analytics. Optimize mobile landing pages for speed, usability, and conversions. Streamline form experiences to reduce friction and improve completion rates. Collaborate with design and dev teams to ensure landing pages align with ad intent. Messaging Optimization Test and refine ad headlines, descriptions, and URLs across search and display. Use AI-driven tools (e.g., Copy.ai) and responsive search ads to improve engagement. Conduct creative fatigue analysis and refresh assets proactively. Ensure message consistency between ads and landing experiences. Utilize structured snippets, sitelinks, and extensions to increase ad visibility. Performance & Predictive Analysis Analyze conversion funnels and drop-off points to identify improvement areas. Use GA4, Looker Studio, and PPC dashboards to monitor KPIs and report insights. Track key metrics: CTR, CPC, CPL, CPA, ROAS. Apply predictive analytics to prioritize high-intent audiences and optimize budget allocation. Collaborate with analytics teams to improve attribution and forecasting models. Collaboration & Stakeholder Management Work closely with UX, content, and design teams on high-performing creatives and pages. Partner with sales and CRM teams to improve lead quality and handoff processes. Train internal teams on CRO, PPC best practices, and marketing automation workflows. Present performance insights and strategic recommendations to senior leadership. MarTech & User Journey Optimization Develop MarTech strategies to support campaign tracking, targeting, and personalization. Optimize attribution models to accurately assess campaign impact. Integrate tools like GTM, CRMs, and automation platforms for seamless operations. Align PPC and CRO efforts with available tech stacks to drive end-to-end optimization. Desired Profile Qualifications Bachelors degree in Marketing, Data Analytics, or related discipline. Masters degree is a strong plus. Minimum 8 years of experience in PPC, CRO, and MarTech-driven marketing. Skills & Experience Expertise in CRO techniques, landing page optimization, and behavioral testing. Strong knowledge of PPC ad copy optimization and dynamic ad creatives. Proficiency with tools like Hotjar, Clarity, Copy.ai, GA4, and Looker Studio. Experience with Google Ads scripts, smart bidding, and audience targeting automation. Proven ability to improve conversion rates and reduce CPA in high-budget campaigns. Strong project management and cross-functional collaboration skills.

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5.0 - 8.0 years

6 - 10 Lacs

Pune

Remote

Job Description Were looking for a Performance Marketing Manager to lead and scale all paid campaigns for Quicoo , a bold new super app launching across Rideshare and Courier verticals in Australia. This is a remote full-time role (India-based) where you’ll take full ownership of paid user acquisition , optimize campaign ROIs , and drive installs, leads, and conversions across Meta, Google, and app platforms. You’ll work directly with a fast-moving team focused on results, not fluff. Key Responsibilities: Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and UAC (App campaigns). Drive customer installs, driver signups, and business leads through strategic ad funnels. Optimize CPI, CPL, CAC, CTR, CPM, ROAS using data-driven experimentation and daily campaign insights. Build custom audiences, retargeting flows, and A/B tests across creative formats and platforms. Work with the creative/content team to produce high-performing visuals and copy. Track and report on campaign performance through dashboards and marketing audit scorecards. Own and manage the entire paid growth engine from top-of-funnel traffic to bottom-line results. Required Skills: 3–6 years of experience in performance marketing , preferably in B2C, mobile-first businesses. Proven expertise in Meta Ads, Google Ads, and App Install Campaigns (UAC) . Deep understanding of marketing KPIs: CAC, LTV, CTR, CPM, CPI, CPL, ROAS . Hands-on experience using GA4, Firebase, Mixpanel , or equivalent tools. Familiarity with UTM tracking, attribution tools (Branch, AppsFlyer), and funnel performance audits . Ability to work independently, meet weekly goals, and iterate based on data insights. Preferred Qualifications: Graduate in any discipline (Marketing, Business, or Communications preferred) MBA/PGDM in Marketing or Digital Marketing is a plus (not mandatory) Prior experience in rideshare, courier, mobility, or on-demand tech products is a strong bonus Perks: 100% remote role – work from anywhere in India Competitive monthly compensation Direct ownership of growth performance and outcomes Freedom to test, fail, and scale fast Be part of a global team launching in real cities with real-world impact

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2.0 - 7.0 years

6 - 15 Lacs

Mohali

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Location: Onsite Mohali, Punjab Employment Type: Full-time Industry: Performance Marketing / Media Buying About the Role: We're hiring a highly analytical and performance-driven Media Buyer with deep expertise in Google Ads and Meta Ads (Facebook/Instagram) . This role focuses exclusively on search arbitrage strategies acquiring targeted traffic at a cost lower than its monetized value through affiliate offers or direct-response funnels. The ideal candidate knows how to scale campaigns fast, optimize profit margins, and consistently turn paid clicks into measurable revenue. Key Responsibilities: Launch, manage, and scale high-performance paid ad campaigns across Google Ads (Search, Display, GDN) and Meta Ads (FB/IG) . Run search arbitrage campaigns by acquiring traffic to promote high-converting offers or monetized landing pages. Conduct in-depth keyword research , audience targeting , and market analysis to identify profitable search and interest segments. Optimize campaigns daily based on KPIs like CPC, CTR, Conversion Rate, EPC, and ROI . Create, test, and iterate on ad creatives and copy to maximize quality scores and engagement. Collaborate with affiliate managers and ad networks to align traffic strategies with offer availability. Use advanced tracking tools for accurate attribution and reporting. Requirements: 2+ years of experience in media buying for Google Ads and Meta Ads , with a focus on performance marketing. Proven experience running profitable search arbitrage campaigns. Deep knowledge of platform bidding strategies, ad quality scores, and campaign scaling. Skilled in A/B testing creatives and optimizing landing page flows for conversion. Strong analytical skills and proficiency in spreadsheets, dashboards, and attribution platforms. Experience working with affiliate networks, performance-based offers, or direct advertiser deals. Bonus Points: Experience in managing international GEOs and scaling traffic profitably across diverse regions. Familiarity with ad compliance policies and approval processes on Google and Meta. Ability to use automation tools, scripts, or AI-driven optimization to enhance performance. Why Join Us? Competitive salary + Incentive Structure + performance-based bonus 100% remote flexibility with a performance-first culture Access to premium ad tools, tracking systems, and top-tier affiliate network Rapid growth environment with high upside for top performers Learn from a data-driven team scaling campaigns to 67 figures monthly If you can buy traffic smarter than others and consistently generate positive ROI, we want you on our team.

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1.0 - 4.0 years

3 - 6 Lacs

Gurugram

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About The Role : - Develop and execute strategic sales plans to achieve revenue goals.- Identify and engage new clients and build long-term agency relationships.- Collaborate with the marketing team to create customized proposals and presentations.- Conduct market research to identify industry trends and growth opportunities.- Negotiate and finalize contracts with clients, ensuring mutually beneficial terms.- Use CRM software and sales performance metrics for tracking and reporting.- Experience with MMP platforms such as Appsflyer, Branch.- Familiarity with tracking platforms like Trackier and HasOffers.- Expertise in campaign modelsCPM, CPC, CPL, CPA, CPR. Responsibilities: - Monitor sales performance and provide actionable insights for improvement.- Lead and mentor a sales team, offering guidance to improve results.- Collaborate with the delivery team to ensure smooth campaign launches.- Work independently and within a team in a fast-paced, dynamic environment. Benefits: - 5 days Work Week- Milestone based Leave Benefits- Performance linked Growth - Flexible working hours - Scheduled Appraisals This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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3 - 7 years

2 - 4 Lacs

Kolkata

Remote

We are seeking a skilled and data-driven Marketplace & E-commerce Channel Manager to oversee our product listings and performance across leading B2B platforms such as Alibaba, IndiaMART, Tradologie, AgriBazaar, Shopify, and more. The ideal candidate will be responsible for catalogue hygiene, marketplace optimization, performance analytics, and coordination with internal teams to drive growth and efficiency. Key Responsibilities: Catalogue Management & Hygiene: Build and maintain high-quality product catalogues across multiple B2B marketplaces. Publish or refresh 1500+ SKUs within 30 days while ensuring consistency and accuracy Marketplace Optimization: Enhance visibility and engagement through optimized listings and keywords. Ensure a response rate of 95% and a first-reply time of 4 hours. Manage day-to-day marketplace operations including RFQs, enquiries, and performance tracking. Performance Analytics & Reporting: Monitor key performance indicators such as enquiry-to-lead ratio, CPL (Cost Per Lead), and keyword positioning. Generate actionable insights and reports to guide strategy and improvements. Campaign Management: Execute and optimize PPC and RFQ campaigns across platforms to generate qualified leads. Track and manage ad spends effectively to ensure ROI. Cross-Functional Coordination: Work closely with Sales, Operations, and Finance to align channel strategies and goals. Ensure accurate information flow across departments for smooth execution. Desired Candidate Profile: 3 - 7 years of hands-on experience managing product catalogues across B2B e-commerce marketplaces. Strong analytical mindset with expertise in data-led SEO and keyword optimization. Proven ability to run and optimize PPC and RFQ campaigns. Proficient in using marketplace dashboards and tools. Self-motivated and able to manage responsibilities independently in a remote setup.

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4 - 5 years

8 - 8 Lacs

Ahmedabad

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4+ years Ahmedabad Upto 70K Planning, briefing, development & implementation of digital marketing strategy campaigns across digital media Understanding of research and lead generation tools Developing a digital marketing resource reporting ,analytics Required Candidate profile Analysis and presentation

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4 - 6 years

4 - 7 Lacs

Vijayawada, Mangalagiri

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Job Title: SEO & SEM Specialist B2B Digital Marketing (US Market) Location: Mangalagiri Experience Required: 4-6 Years Job Type: Full-Time Industry: B2B / Digital Marketing / Industrial Products Functional Area: Digital Marketing / Paid Media / Performance Marketing Position Summary We are looking for a performance-driven SEO & SEM Specialist with at least 4 years of proven experience in a highly competitive digital marketing environment. This role is ideal for professionals with a strong foundation in both organic and paid search marketing specifically geared toward increasing visibility for B2B commercial products in the US market. Key Responsibilities Conduct strategic keyword research focused on high-intent B2B queries and product-driven search behavior in the US market. Plan and execute comprehensive SEO strategies including technical SEO audits, on-page optimization, schema implementation, and off-page link-building campaigns. Manage and optimize Google Ads and Bing Ads campaigns with a strong focus on ROI, CPL, and lead quality. Continuously improve and test landing pages to enhance relevance, reduce bounce rates, and improve conversion rates via structured A/B testing. Drive targeted traffic to product detail pages and lead generation funnels, optimizing for key business metrics. Analyze performance data using Google Analytics, Search Console, Tag Manager, and tools like SEMrush, Ahrefs, and Hotjar to inform decision-making. Collaborate with content, design, and product marketing teams to align messaging, funnel strategy, and performance goals. Ideal Candidate Profile 4+ years of hands-on experience in SEO and SEM within a B2B-focused digital marketing team, preferably with exposure to the US market. Expertise in scaling paid search campaigns and improving organic visibility for commercial/industrial products. Proficiency in platforms and tools such as Google Ads, Bing Ads, GA4, GTM, SEMrush, Ahrefs, and A/B testing tools like Google Optimize or VWO. Strong analytical skills and a performance-oriented mindset. Google Ads and Analytics certifications are an added advantage. What We Offer Opportunity to lead SEO & SEM initiatives for high-impact B2B campaigns targeting the US market. A collaborative and data-driven work culture. Competitive compensation and career growth aligned with performance. Exposure to international digital marketing strategies and enterprise buyer journeys. How to Apply: Please share your updated resume and a brief portfolio of SEO/SEM campaigns to himaja@j1c.in Company Website: www.ivisecurity.com

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3 - 8 years

3 - 7 Lacs

Patna, New Delhi, Gurugram

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- 3+ years of experience in Google Ads & Meta Ads with a focus on lead generation. - Strong understanding of ad platforms, targeting, bidding strategies, and performance metrics. - Experience using Google Analytics, Tag Manager & lead tracking tools.

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3 - 6 years

8 - 10 Lacs

Gurugram

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Job Title: Assistant Manager - Performance Marketing Overview The Assistant Manager - Performance Marketing is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities 1. Campaign Management: • Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates • Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively 5. Market Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Experience: • 3-6 years of experience in performance marketing/digital advertising • Proven track record of managing and optimizing high-budget digital marketing campaigns Skills: • Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads, Bing, etc. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Ability to work collaboratively in a team environment.

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