1.0 - 5.0 years

0 Lacs

maharashtra

On-site

As a PPC/SEM Specialist at Expanse Digital, you will be responsible for managing and optimizing Google Ads campaigns to drive conversions and maximize ROI for our clients. Your expertise in search, shopping, and YouTube ads will play a crucial role in helping our clients achieve their business goals. In this role, you will be involved in planning, launching, and optimizing Google Ads campaigns across various platforms. Conducting keyword research, competitor analysis, and audience segmentation will be key to ensuring campaign effectiveness. You will continuously test ad creatives, landing pages, and bidding strategies to improve metrics such as CTR, CPC, and ROAS. Monitoring and analyzing campaign performance metrics using tools like Google Analytics and Google Ads reports will be part of your routine. By identifying trends and insights, you will refine targeting strategies and improve conversions. Managing budget allocation and bid strategies will also be essential to ensure efficient ad spend. Crafting compelling ad copies, extensions, and call-to-actions to boost engagement will be an integral part of your responsibilities. Collaborating with designers to enhance display and video ad creatives will help in creating impactful campaigns. You will work closely with account managers and marketing strategists to align campaigns with business objectives. Staying updated with the latest Google Ads trends, automation tools, and algorithm updates will be crucial to staying ahead in the digital advertising space. To excel in this role, you should have 1-3 years of hands-on experience managing Google Ads campaigns. A strong understanding of Google Ads bidding strategies, Quality Score, and audience targeting is necessary. Proficiency in Google Analytics, Google Tag Manager, and conversion tracking is also required. You should be able to analyze data, extract insights, and implement optimization strategies effectively. Basic knowledge of A/B testing, remarketing, and landing page optimization will be beneficial. Experience in performance marketing for D2C brands or e-commerce is a plus. Joining Expanse Digital will offer you the opportunity to be part of a top 100 startup in India, recognized for innovation and excellence. You will play a crucial role in scaling performance marketing campaigns for global brands in a growth-oriented culture. Working in a team that values creativity, experimentation, and analytics will allow you to thrive in a high-ownership, low-micromanagement work environment.,

Posted 2 weeks ago

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