We are looking for a highly skilled Senior SEO Specialist to enhance our digital presence, optimize search engine performance, and drive organic traffic.Job SummaryAs a Senior SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to improve website ranking, increase organic traffic, and enhance online visibility. You will collaborate with content creators, developers, and marketing teams to execute data-driven SEO campaigns.Key ResponsibilitiesDevelop and execute SEO strategies to improve organic search performance.Perform keyword research, competitive analysis, and site audits to identify opportunities.Optimize website content, metadata, and internal linking structure.Manage on-page and off-page SEO, including link-building strategies.Monitor and analyze website performance using Google Analytics, Search Console, and other SEO tools.Keep up with search engine algorithm updates and industry best practices.Collaborate with content marketing teams to ensure SEO-friendly content.Identify and resolve technical SEO issues.Prepare SEO reports and provide insights for continuous improvement.Required Skills & QualificationsProven experience as an SEO Specialist or similar role (3-5+ years preferred).In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, Google Analytics, and Search Console.Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.Experience with website CMS platforms like WordPress, Shopify, or Magento.Excellent analytical and problem-solving skills.Ability to work independently and in a team environment.Strong communication and reporting skills.Preferred QualificationsExperience with local SEO, e-commerce SEO, or enterprise SEO.Knowledge of paid search (PPC) and how it integrates with SEO strategies.Understanding of UX/UI principles and their impact on SEO.Google Analytics and SEO certification is a plus.