Job Summary: We are seeking an experienced, visionary, and results-oriented Integrated Marketing Director to lead our entire marketing function. This is a critical leadership role responsible for defining, developing, and executing the overarching global marketing strategy across all channels (digital, PR, and communications) to drive brand awareness, thought leadership, lead generation, and ultimately, revenue growth worldwide. The ideal candidate will be a strategic leader with a proven track record of building and managing high-performing global marketing teams, excelling in the B2B tech sector, preferably within market research, analytics, or a related information services industry. Responsibilities: 1. Global Integrated Marketing Strategy & Leadership: Define and articulate the global integrated marketing vision and strategy aligned with the company's overall business objectives and growth targets. Lead the development, implementation, and continuous optimization of comprehensive global marketing plans across all geographies (Asia, Europe, Americas). Drive market penetration and brand dominance in key tech segments by positioning Counterpoint Research as the undisputed leader in actionable insights. Establish clear KPIs and metrics for all marketing activities, ensuring robust tracking, reporting, and ROI analysis. Plan and oversee the execution of global PR campaigns, including the development of launch roadmaps and strategics to expand coverage in both global and local medias. 2. Team Leadership & Development: Lead a high-performing global marketing team by developing existing resources as well as recruiting key team members. Foster a culture of innovation, collaboration, accountability, and continuous improvement across product development, digital marketing, PR, and marketing communications functions. Guide the broader organization on how to maximize product development focused on creating the highest performance in a rapidly changing environment. Optimize team structure and resource allocation to maximize efficiency and impact across global initiatives. 3. Brand & Thought Leadership: Elevate and safeguard Counterpoint Research’s global brand identity and reputation, ensuring consistent messaging and brand guidelines are adhered to across all touchpoints. Drive thought leadership initiatives that highlight our proprietary research, unique insights, and analyst expertise to key stakeholders, media, and the wider tech community. Oversee high-impact content strategy, ensuring the creation of compelling and authoritative materials that resonate with target audiences globally. Develop new website strategies, including user-journey design and conversion goal planning. 4. Integrated Marketing Execution Oversight: Strategic oversight of all digital marketing channels: SEO, SEM, Generative Engine Optimization (GEO), social media, email marketing, web strategy, and marketing automation to maximize lead generation and pipeline acceleration. Strategic oversight of global public relations and media relations: Develop and nurture relationships with top-tier global media and industry analysts. Drive proactive and reactive PR strategies, including crisis communications. Drive the successful planning and execution of key global marketing campaigns and initiatives from concept to post-analysis. Conduct channel-level lead generation analysis and optimize website design and content accordingly to improve conversion. Define and implemented a structured process for passing qualified leads to the Sales team, outlining tools and cost estimates involved. 5. Cross-functional Collaboration & Stakeholder Management: Collaborate closely with the leadership team, Sales team, and Research team to align marketing efforts with sales goals, product development, and overall company strategy. Present marketing strategies, performance, and insights to executive leadership and key stakeholders regularly. Manage and optimize global marketing budgets, ensuring efficient allocation of resources and strong ROI. Coordinate regional events and face-to-face activities to strengthen client relationships and increase retention. Requirements: Bachelor's degree or above. 7+ years of experience in a marketing role. Deep expertise across the full marketing mix: digital marketing (SEO, SEM, GEO, social, web), PR & media relations, content strategy, and marketing communications. Exceptional strategic thinking, analytical, and problem-solving skills with a data-driven approach to decision-making. Superior written and verbal communication and presentation skills in English, capable of influencing at the executive level. Ability to thrive in a fast-paced, complex, and evolving global environment, demonstrating adaptability and resilience. Based in Korea (Seoul) or India (Mumbai), with a strong understanding of tech markets and cultural nuances of its base location. Preferred Qualifications: Experience in a global marketing role. Extensive experience in the B2B technology sector, with a strong preference for candidates from market research, analytics, consulting, or information services companies. Familiar with market/industry research Job Details: This is a full-time position. We are looking to fill this position in either Mumbai or Seoul. Should the role be filled in either of these two cities, the job advertisement will be taken down. Relocation or working visa not supported. You must be legally authorized to work either in Korea or India. Benefits & Perks: Competitive compensation. Collaborate & grow with a global network of industry pioneers and experts. Engage & provide insights directly with leading tech companies. Cultivate your expertise through continuous learning, training and coaching. Progressive sabbatical opportunities. Fun, vibrant work atmosphere (frequent contests and challenges with cash gifts around the year). Annual training retreats to exotic destinations (previous locations: Phu Quoc, Bali, Kuala Lumpur, Bangkok, Ko Samui, Dubai, Hong Kong etc). Annual support for tech gadgets such iPhones and Android smartphones. Location: Seoul, Korea OR Mumbai, India How to Apply: Apply via our website (please attach your resume and cover letter) Applications are reviewed on a rolling basis, and qualified candidates will be contacted directly.
Research Associate - Automotive (Noida, India) Counterpoint is a fast-growing global analyst firm. Our analysts produce a significant body of research that needs to be optimally presented. We are seeking a talented Research Associate. Job Description: As a Research Associate, you will be contributing to our original insights on how the tech and automotive markets are developing. You will have the opportunity to develop skills and insights to become a future star analyst. The role will involve: Contributing analysis to create a rich body of qualitative and quantitative research insights. Manage databases within Counterpoint Research model database and ensure timely completion and check points at various stages. Contributing analysis to ad-hoc requests and analysis by working and cooperating across various teams within the company. Working with the team on the Counterpoint Research Smart Automotive service by researching, interpreting and recording relevant information in proprietary databases. Understanding key drivers and inhibitors in smart automotive and ecosystems space and how these will impact overall industry trends. Expressing your industry view point through blogging and sharing weekly industry insights within the team. Key Skills/Experience Required: You are a graduate/B-Tech/BE/MBA with 1-3 Years of relevant work experience. You already have a thorough knowledge of tech and automotive and can express your views clearly and concisely. In addition you can demonstrate the following: Self-motivation and a keen interest in analyzing the technology and telecom sectors. You are ready to interpret trends and can articulate your understanding in an engaging way. The ability to analyze and synthesize the available data and bring out value-added insights. High level of analytical and critical thinking skills. Excellent communication skills both verbally and in written form. Strong Microsoft Office skills especially Excel. Ability to work confidently as an individual contributor as well as being comfortable as a team player. Location: Noida, India You are willing to relocate and are available to work from Noida office. As part of the hiring process, we'll need to schedule an in-person interview at one of our offices. Benefits & Perks: Collaborate & grow with a global network of industry pioneers and experts becoming an “intrapreneur”. Engage & provide insights directly with leading tech companies in the value chain. Cultivate your expertise through continuous learning, training, and coaching. Support for wellness and personal growth. Progressive sabbatical opportunities (Two weeks, Four weeks on top of regular annual vacation). Fun, vibrant work atmosphere (Frequent contests and challenges with cash gifts around the year). Annual training retreats to exotic destinations (previous locations: Phu Quoc, Bali, Kuala Lumpur, Bangkok, Ko Samui, Dubai etc). Annual support for tech gadgets such iPhones and Android smartphones. Above all, a competitive compensation program to create and add value for yourself, company, and the industry. Attractive salary and long-term growth opportunities to grow with a fast-growing company. How to Apply: Apply via our hiring website (please attach your CV along with the cover letter) Select your preference from five job sectors. You can choose multiple options, but you need to rank them. Please explain why you are applying and why you are a right fit for the role. Be creative in your application, but be concise.
As a Manager - Consulting & Growth at our company, you will be a strategic thinker and trusted advisor with a passion for insights. Your role will involve building strong client relationships, understanding industry trends, and providing tailored research and consulting solutions. Here is what you can expect in this position: - **Client Engagement and Strategic Solutions:** - Build and manage strong relationships with clients. - Co-create tailored research and consulting solutions based on client goals and needs. - Position Counterpoint as a trusted strategic advisor to clients. - **Consulting and Business Development:** - Lead strategic discussions with clients to upsell and cross-sell consulting engagements. - Support clients throughout the research lifecycle, ensuring relevance and impact. - Collaborate with analysts and service leads to create compelling research deliverables. - **Cross-functional Collaboration:** - Work with marketing and analyst teams to shape go-to-market strategies. - Advocate for client needs internally to improve offerings. - **Client Onboarding:** - Lead onboarding for new clients to maximize value. - **Performance Metrics and Reporting:** - Track key performance indicators related to client growth and engagement. - Provide regular business development updates to senior leadership. - **Proposal and Contract Management:** - Create and negotiate proposals, contracts, and agreements aligned with client needs. - **Client Feedback and Growth:** - Gather client feedback to enhance services and shape long-term strategies. - Execute client growth plans to drive revenue. **Requirements:** - 5-7 years of experience in consulting, client engagement, or business development. - Strong background in B2B client-facing roles. - Excellent communication and presentation skills. - Ability to manage enterprise-level relationships and drive revenue. - Deep interest in technology trends and business strategy. - Comfortable in fast-paced, global team environments. - Ability to work independently and balance multiple work streams. In addition to a competitive compensation package, you can look forward to collaborating with industry experts, engaging directly with tech companies, continuous learning opportunities, sabbatical leaves, and fun work atmosphere with contests and challenges. You will also have the chance to travel to exotic destinations and receive support for tech gadgets. If you are excited about this opportunity and meet the qualifications, apply via our website with your CV and a cover letter explaining why you are the right fit for the role. Join us in Bengaluru to make a direct impact on company performance and grow with us on the global stage.,
As a Full Stack Developer at Counterpoint, your role will be to lead the redevelopment, stabilization, and optimization of the Counterpoint Research website. You will rebuild and enhance the current architecture using React, Next.js, and Nest.js to ensure strong performance, SEO compliance, and scalability across all regional subdomains. **Key Responsibilities:** - Lead website rebuild and stabilization using React + Next.js (frontend) and Nest.js (backend). - Optimize server-side rendering (SSR) and dynamic routing for SEO and performance. - Build and maintain APIs, integrations, and reusable components. - Improve site performance metrics (Core Web Vitals, Lighthouse scores). - Implement and manage staging, deployment, and version control (Git). - Develop basic content management/admin modules for internal use. - Collaborate closely with UI/UX Designer and QA Engineer to ensure quality and consistency. - Work with the marketing and SEO teams to optimize technical structures for indexing and discoverability. **Qualifications Required:** - Frontend: React.js, Remix, Next.js, HTML5, CSS3, JavaScript (ES6+), Tailwind or similar CSS frameworks, Global State Management (Zustand) - Backend: Node.js, Nest.js, RESTful APIs - Language: TypeScript - Database: MySQL (basic familiarity, RDB) - DevOps / Tools: Git, Understand of Git Flow, CI/CD (GitHub Actions), Nginx or equivalent server configuration - Performance: Core Web Vitals, caching (Redis/Varnish), SSR optimization - SEO Knowledge: Dynamic meta rendering, canonical handling, sitemap and schema integration - Hosting / Infra: Familiarity with Vercel, AWS, or similar cloud environments, CloudFlare **Soft Skills Required:** - Strong ownership and problem-solving mindset. - Excellent collaboration with marketing, design, and analytics teams. - Ability to write clean, modular, and well-documented code. In addition, you are expected to demonstrate self-motivation, keen interest in analyzing the technology and telecom sectors, excellent analytical and critical thinking skills, strong communication skills, and proficiency in Microsoft Office, especially Excel. You should also be comfortable working both independently and as part of a team. **Location:** Mumbai, India You will be required to relocate to and work from our Mumbai office. Counterpoint offers competitive compensation, opportunities to collaborate with industry experts, engage directly with leading tech companies, continuous learning and coaching, progressive sabbatical opportunities, a vibrant work atmosphere, annual training retreats to exotic destinations, and support for tech gadgets. To apply, please visit our website and attach your CV along with a cover letter explaining why you are applying and why you are the right fit for the role. Be creative yet concise in your application.,