Copywriter- Social Media Marketing

Job Title: Copywriter – Social Media Marketing

Location: Navlakha Mor, Indore

Key Responsibilities:

• Develop engaging, on-brand copy for social media channels.
• Collaborate with designers, social strategists, and marketing teams to create cohesive campaigns and content calendars
• Write clear, persuasive, and attention-grabbing captions, ad copy, hashtags, and headlines
• Adapt tone and style for different audiences and platforms while maintaining brand consistency
• Conduct research on trends, audiences, and competitors to optimize messaging and engagement
• Support paid and organic social campaigns with high-performing ad copy and A/B testing
• Contribute creative ideas for content themes, social campaigns, and storytelling initiatives
• Edit and proofread copy to ensure quality, accuracy, and compliance with brand guidelines
• Monitor performance metrics and optimize content based on engagement insights
• Qualifications:
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
• 0.6–2 years of experience writing for social media, digital marketing, or advertising
• Proven ability to write concise, impactful, and engaging social media copy
• Strong understanding of social media platforms, trends, and best practices

Preferred Skills (Nice to Have):

• Experience with SEO and digital ad copywriting
• Knowledge of influencer and community marketing strategies
• Familiarity with visual design principles and collaboration tools (e.g., Canva, Figma, Adobe Creative Suite)
• Experience writing for both B2C and B2B audiences

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person