copper-red

Copper-Red is a luxury home furnishings brand rooted in exceptional craftsmanship and designed for modern, intentional spaces. We are crafting a brand-first experience for design-conscious customers. With early traction across 10+ marketplaces and zero ad spend, we’re now ready to unlock the next phase of growth through high-impact performance marketing. The ideal candidate will be responsible for growing revenue through meta ads by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Location: Remote (India only) Commitment: Contractual / Project-based (with potential to go full-time) Compensation: Monthly retainer + performance-linked incentives What you'll do: Design and run a full-funnel Meta Ads strategy for the Indian market Set up and manage structured experiments across audience segments, creatives, and campaign objectives Work with the founder to align on creative direction that feels elevated and premium Track and optimize CAC, ROAS, and conversion rates across funnel stages Provide actionable insights and suggest landing page or offer improvements Build a performance engine that prioritizes sustainable, profitable growth You're right for this if you: Have 3–7 years of hands-on D2C Meta Ads experience particularly within the luxury segment Have successfully scaled a brand in India to at least ₹20L- ₹ 50L MRR Are fluent in TOF/MOF/BOF strategy , and know how to balance testing with performance Understand how to market a premium product without relying on discounts Have strong instincts on creative and can guide ad copy + visual hooks Can think lean, move fast, and iterate based on real-time data Bonus if you: Have worked with luxury, home, or design-forward brands Are familiar with high-AOV buying behavior and how to build trust through ads Can collaborate on email and landing page strategy to improve conversion What we offer: A high-quality brand with clear positioning and product-market fit Zero red tape: you’ll work directly with the founder and creative team Opportunity to lead a core function and scale it from scratch Performance-linked growth opportunities if we click How to apply: Fill our performance marketing specialist form - https://forms.gle/cHonu1R3WaqMKwyAA And also send us an email at hello@copper-red.com with the subject line “Thread count high, ROAS higher.” In your email, tell us your favourite example of an Indian brand you think does “quiet luxury” right , and why. This is to filter out all those who haven't read all the way to the end. Happy applying! Show more Show less