41 Conversion Tracking Jobs - Page 2

As a Digital Marketing Specialist, you will play a key role in developing and executing the overall digital marketing strategy for the team. Your responsibilities will include implementing digital marketing activities across various channels such as SEO, SEM, Social Media, Email, Mobile, and Display. You will be in charge of managing and maintaining the company's owned media platforms including websites, mobile apps, and email/CRM software. Your role will also involve creating relevant and engaging digital content for publication on different online platforms, managing social media marketing campaigns, and overseeing digital advertising campaigns including SEM, Display, Social, and Programmatic. Additionally, you will be responsible for managing SEO campaigns, setting up conversion, pixel, and event tracking, and conducting research on market trends, audience preferences, and competitor analysis to enhance customer engagement and drive conversions. You will be required to analyze digital marketing analytics reports, extract valuable insights, and collaborate with the team to develop optimization plans. Keeping abreast of emerging digital tools, platforms, marketing trends, and technologies will be essential, as you will be expected to share insights with the rest of the team. This is a full-time position that requires a Bachelor's degree as the preferred educational qualification. The ideal candidate should have at least 1 year of experience in digital marketing and a total work experience of 1 year. The work location is in person with a day shift schedule.,

Role Name: Meta (Facebook) Ads Expert Experience: 1 to 3 Year Location: Indore Roles: We are looking for experienced and results-driven Meta Ads Experts to join our dynamic team. The ideal candidates will have at least 1 year of experience in managing Meta Ads campaigns with proven results. You will play a crucial role in developing and executing paid advertising strategies to drive growth and improve ROI for our clients. Responsibilities: Campaign Strategy & Execution: Plan, launch, and optimize ad campaigns across Facebook, Instagram, and other Meta platforms to meet performance goals such as traffic, lead generation, and sales. Targeting & Audience Management: Develop precise audience targeting strategies, including custom audiences, lookalike audiences, and retargeting, to drive maximum engagement and conversions. Creative Collaboration: Work closely with the creative team to develop visually compelling and persuasive ad creatives that align with the campaigns objectives. Performance Analysis & Reporting: Monitor key performance metrics like CTR, leads/purchases, CPA, and ROAS, providing actionable insights and regular reports to stakeholders to ensure continuous improvement Pixel Setup & Conversion Tracking: Configure and troubleshoot Facebook Pixel and other tracking tools to measure campaign effectiveness and enable data-driven optimizations. Trend Monitoring & Innovation: Stay up-to-date with Metas advertising tools, algorithms, and industry best practices to implement innovative strategies. Issue Resolution: Identify and resolve issues related to ad delivery, compliance, and performance, ensuring smooth execution of campaigns. Budget Optimization: Manage and allocate advertising budgets effectively to maximize returns while meeting campaign objectives. Collaboration & Team Support: Coordinate with internal teams, including creative, analytics, and client management, to ensure campaigns meet overarching business goals. Requirements: Minimum 1 year of experience in managing Meta Ads campaigns with proven results. In-depth knowledge of Meta Ads platform and advertising strategies. Strong understanding of audience targeting, bidding, and campaign optimization. Proven ability to manage budgets effectively and maximize ROI. Excellent analytical skills and experience with reporting tools. Strong communication and collaboration skills. Ability to work in a fast-paced, results-driven environment,

Roles and Responsibilities: Google Business Profile Optimization: Optimize Google Business Profiles (GBP) of clients by: Ensuring accuracy of business information (name, address, phone number, and website). Regularly updating photos, services, and special offers. Adding and responding to customer reviews to boost engagement and rankings. Implementing localized SEO strategies to improve Google Local Maps visibility. Track GBP insights monthly to assess and report on visibility improvements . Google Ad Campaigns: Plan, create, and manage lead generation campaigns for new customer acquisition. Develop re-marketing campaigns targeting past website visitors and existing customers. Perform keyword research and bid management to optimize campaign performance. Monitor key metrics (e.g., CTR, CPC, conversion rate) and adjust strategies to maximize ROI. Generate detailed performance reports, identifying trends and actionable insights. Meta (Facebook and Instagram) Ad Campaigns: Design and execute lead generation campaigns tailored to salons and dealerships. Set up re-marketing ads targeting engaged audiences, such as website visitors or social media followers. Test and optimize ad creatives, formats, and targeting options for maximum reach and engagement. Collaborate with the design team to develop compelling ad creatives. Lead Tracking and Reporting: Track leads generated from both organic and paid campaigns using our Agency CRM. Set up re-marketing ads targeting engaged audiences, such as website visitors or social media followers. Test and optimize ad creatives, formats, and targeting options for maximum reach and engagement. Collaborate with the design team to develop compelling ad creatives. Additional Skills Has good English communication skills. Able to follow specific directions every week via our checklists and other instructional media to ensure he/she follows the best practises Must be diligent and consistent Has empathy to users and customer-focused. Should possess a positive, solution-oriented attitude with time management skills to manage multiple projects Enjoys working within our process while also contributing ideas, constructive feedback, and positive energy to the larger team. Additional Desired Skills (Ideal, but not mandatory) Possess third-party Digital Marketing training certifications are a PLUS (other than those provided by Google / Facebook) Experience in setting up conversion tracking using Google Tag Manager Experience and Proficiency in setting up Facebook Conversion Events Knowledge of campaign & ad performance testing using A/B testing methodologies Knowledge of Sales Funnel-based campaign planning and execution

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology &Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization

2+ yrs in Google & Meta Ads Proven experience in real estate ad campaigns Google/Meta Ads certified (preferred) Skilled in KPIs, bidding, remarketing Tools: GA, GTM, SEMrush, Ahrefs Strong reporting & analytics skills Required Candidate profile 2+ yrs in Google & Meta Ads, real estate lead gen, remarketing. Skilled in GA, GTM, SEMrush. Strong in analytics & ROI. Google/Meta certs.

Description We are looking for a skilled Google Ads specialist to join our team in India. The ideal candidate will be responsible for creating, managing, and optimizing Google Ads campaigns to drive traffic and conversions. This role requires a data-driven mindset and a passion for digital marketing. Responsibilities Develop and manage Google Ads campaigns to achieve specific business goals. Conduct keyword research and analysis to optimize ad performance. Monitor and analyze campaign performance metrics to identify trends and make data-driven decisions. Create compelling ad copy that engages target audiences and drives conversions. Collaborate with the marketing team to align ads with overall marketing strategies. Stay updated with the latest trends and best practices in Google Ads and digital marketing. Skills and Qualifications 1-7 years of experience in Google Ads management or digital marketing. Proficiency in using Google Ads platform and tools. Strong understanding of PPC strategies and best practices. Excellent analytical skills to interpret data and draw actionable insights. Ability to create engaging ad copy and visuals that resonate with target audiences. Familiarity with Google Analytics and other tracking tools. Strong communication and collaboration skills.

1. Ability to think creatively, strategically and identify & resolve problems 2. Knowledge of PPC tools, platforms & data analysis skill 3. Ability to work within a team & independently Education- B.A in English, B.Tech/B.E. in Any Specialization, B.Sc in Any Specialization, B.B.A/ B.M.S in Any Specialization, BCA in Any Specialization, B.Com in Any Specialization

Key Responsibilities: Plan, execute, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and other relevant digital channels. Conduct keyword research, ad copy creation, bid management, and budget allocation for optimal campaign performance. Monitor and analyze campaign performance metrics (CPC, CTR, conversion rates, etc.) and make data-driven adjustments to maximize ROI. Collaborate with the content and design teams to develop engaging ad creatives and landing pages. Perform A/B testing for ad copy, landing pages, and targeting strategies to improve performance. Stay updated with industry trends, best practices, and the latest updates in paid advertising platforms and tools. Generate detailed reports on campaign performance, insights, and recommendations for management. Manage relationships with Dealer partners/ OEMs/ Business Heads to ensure alignment and consistency in PPC strategies. Assist in developing PPC strategies aligned with overall digital marketing and business objectives. Continuously monitor competitors & PPC strategies and market trends to identify growth opportunities. Qualifications and Skills: Bachelor ree in Marketing, Business, or a related field. 2-5 years of experience in managing PPC campaigns, preferably in the automotive or related industries. Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other paid media platforms. Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics and tracking tools. Excellent analytical skills with a strong grasp of data analysis and interpretation. Ability to work independently and collaboratively in a fast-paced environment. Strong communication and presentation skills. Certification in Google Ads or other relevant PPC certifications is a plus. What We Offer: Competitive salary and performance-based pay(as applicable) Opportunities for career growth and professional development. A dynamic and collaborative work environment. Exposure to diverse automotive brands and cutting-edge digital marketing strategies.

Own overall campaign performance for AX accounts across all channels of advertising and marketing Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success Work with Ad Ops to manage optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently Review campaign reports to assess campaign strengths and weakness and identify areas for improvement Provide regular analysis and insight on campaign delivery, management and new campaign strategy development Liaise with various teams including ops (search, programmatic and social teams), account management, product/ SMEs to meet and exceed goals Maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing, advertising best practices, advertising platforms, features, and internal products and service offering Required skills experience At least 3+ years relevant experience in Digital Operations or Marketing Position An expert in at least two of the following ad platforms: Google Ads, Facebook Business Manager, TTD, Simpli.fi, Basis, Amazon Campaign Manager, TikTok, LinkedIn and Site Impact Must be able to coordinate and communicate effectively across multiple teams to deliver the desired outcome Prior online ad trafficking and programmatic media campaign build experience Motivated, highly analytical and problem-solving skills with an attention to detail Strong time management and organizational skills with the ability to multitask thrive in a fast-paced environment Excellent client service, verbal and written communication skills A team player, strong desire to contribute and proven ability to develop strong relationships with teams of all levels Bonus skills experience Google Tag Manager Experience and understanding of tags, triggers and setup Google Ads Certified Reporting Experience with Google Analytics (GA360) and GA4 Any other industry certifications in Digital Marketing i.e.: Simpli.fi Bullseye 101 102 Working knowledge of HTML, CSS and JavaScript

We are looking for a seasoned Google Ads Expert with 6-7 years of hands-on experience in managing, optimising, and scaling high-performance ad campaigns. The ideal candidate will be a strategic thinker and data-driven marketer who can deliver measurable ROI through smart ad spend management and continuous optimisation. Key Responsibilities Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, Performance Max). Conduct detailed keyword research, audience targeting, and competitive analysis. Develop compelling ad copy and creatives in collaboration with the content/design team. Optimize campaigns regularly to improve CTR, conversion rates, quality score, and ROI. Set up and track performance through Google Analytics, Google Tag Manager, and other relevant tools. A/B test ad creatives, landing pages, and bidding strategies to drive continuous improvement. Monitor daily, weekly, and monthly performance and present detailed reporting and insights. Manage campaign budgets effectively, ensuring efficient allocation of ad spend. Stay up-to-date with Google Ads updates, trends, and industry best practices. Required Skills and Qualifications 6-7 years of professional experience in Google Ads/Paid Search marketing. Proven track record of managing and optimizing budgets of [60lacs/month or more] on search. Deep understanding of the Google Ads platform, including manual/advanced bidding strategies and automation. Proficiency with tools like Google Analytics, Google Tag Manager, Data Studio, and SEMrush or Ahrefs. Strong analytical skills; ability to interpret data and turn insights into action. Experience with conversion tracking and lead generation funnels. Google Ads Certification is preferred. Preferred Qualifications Experience in managing campaigns for [industry-specific experience, e.g., e-commerce, B2B SaaS]. Familiarity with landing page CRO and UX optimization. Working knowledge of Facebook Ads or other PPC platforms is a plus. Experience with scripts or automation tools for campaign management.

We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM) , ensuring every data point tells a clear and accurate story. In this role, you'll drive impact by: Building scalable analytics implementations using Adobe Launch , ensuring every key digital interaction is measured accurately and efficiently. Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM . Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires. Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences. Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof. (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required. What You Bring: 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics . Proficiency with GTM and Google Analytics (GA4) . Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging. Experience building and managing data layers and working with JSON structures . Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger , etc. A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations. (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences. (Preferred) Awareness of privacy frameworks such as GDPR and CCPA , and how they influence tagging strategies. Preferred Tools & Technologies: Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics Google Tag Manager (GTM), Google Analytics (GA4) JavaScript, jQuery, HTML, CSS Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools) Adobe Target (Optional but Preferred)

We're looking for a Web Analytics Implementation Developer who can bring precision and scalability to our digital data collection efforts. You'll play a key role in deploying and maintaining robust tagging solutions using Adobe Launch and Google Tag Manager (GTM) , ensuring every data point tells a clear and accurate story. In this role, you'll drive impact by: Building scalable analytics implementations using Adobe Launch , ensuring every key digital interaction is measured accurately and efficiently. Empowering marketers and analysts with clean, actionable data by deploying and managing third-party pixels and scripts via Adobe Launch and GTM . Troubleshooting and resolving data gaps with tools like Chrome DevTools, Charles Proxy, Omnibug and Adobe Debugger ensuring insights aren't lost due to broken tags or misfires. Support the Digital Implementation Manager with optimizing site performance and tag execution to support fast-loading, privacy-compliant digital experiences. Staying ahead of industry shifts in tag management, browser behavior, and privacy regulations (GDPR, CCPA) and applying them to keep our data strategy future-proof. (Optional) Providing support with configuring Adobe Target for A/B testing and personalization scenarios, as and when required. What You Bring: 2+ years of hands-on experience implementing and maintaining web analytics using Adobe Launch and Adobe Analytics . Proficiency with GTM and Google Analytics (GA4) . Strong JavaScript skills, with working knowledge of jQuery, HTML, and CSS for tag execution and debugging. Experience building and managing data layers and working with JSON structures . Confidence in using debugging tools like Charles Proxy, Chrome DevTools, Omnibug, Adobe Debugger , etc. A problem-solver mindset, with the ability to troubleshoot data issues and optimize implementations. (Preferred) Familiarity with Adobe Target for running A/B tests or setting up personalized experiences. (Preferred) Awareness of privacy frameworks such as GDPR and CCPA , and how they influence tagging strategies. Preferred Tools & Technologies: Adobe Experience Platform (AEP), Adobe Launch, Adobe SDK, Adobe Analytics Google Tag Manager (GTM), Google Analytics (GA4) JavaScript, jQuery, HTML, CSS Browser Debugging Tools (Charles Proxy, Omnibug, Adobe Debugger, Chrome DevTools) Adobe Target (Optional but Preferred)

Experience: 3+ Years Requirements: Graduate degree holder preferred 3+ years of experience in running Google ads and Google ads account management Expertise in Facebook and LinkedIn ads Role and Responsibilities: Preparing effective ad strategy for running Search, Display, and Performance Max Ads Managing multiple Google Ads accounts Conversion tracking setup, monitoring, and optimization Setup and manage Facebook and LinkedIn ads campaigns Reporting

Seeking a PPC Expert with 2+ yrs experience in managing Google, Meta & LinkedIn Ads. Responsible for planning, executing, optimizing & reporting campaigns across industries with a strong focus on performance and ROI. Required Candidate profile A performance-driven marketer with deep platform knowledge, analytical mindset, creative thinking, and proven ability to manage budgets, scale campaigns, and drive measurable growth across channels.

1. Ability to think creatively, strategically and identify & resolve problems 2. Knowledge of PPC tools, platforms & data analysis skill 3. Ability to work within a team & independently B.A in English, B.Tech/B.E. in Any Specialization, B.Sc in Any Specialization, B.B.A/ B.M.S in Any Specialization, BCA in Any Specialization, B.Com in Any Specialization

We’re hiring a Digital Marketing Manager with hands-on experience in Google Search & eCommerce ads, Meta D2C campaigns, CRO and social media management. If you’re data-driven, creative, and can work under pressure & deadlines - Apply Required Candidate profile Conversion Rate optimization (CRO) Google Ads (Search, Display & Shopping) Meta Ads (Lead Gen & D2C Sales) Social Media Management (Instagram, Facebook, LinkedIn) Pixel setup & conversion tracking