82 Conversion Optimization Jobs - Page 3

Position: Head of Digital Marketing Location: Gurgaon (Work from Office / Hybrid) Monday - Thursday (4 Days Work Week) Salary: 12 15 LPA (Based on experience and skillset) Company: Eagle Solar Supply (Part of Eagle Group of Companies) About Us Eagle Solar Supply is a rapidly growing B2B & D2C solar solutions provider, catering to clients across the USA. We're on a mission to revolutionize solar adoption in the hospitality and commercial segments through cutting-edge products and an aggressive digital-first strategy. We're looking for a Head of Digital Marketing whos not just performance-driven, but also deeply strategic — someone who can build and scale marketing systems with the precision of an engineer and the creativity of an artist. Key Responsibilities: Develop and execute full-funnel digital marketing strategy across paid, organic, and conversion channels. Manage and scale Meta Ads (Facebook/Instagram) and Google Ads with a strong ROI focus. Lead SEO strategy , from technical audits to content optimization and link-building. Oversee social media marketing across platforms — both organic and paid — with high-impact storytelling. Build and manage UI/UX improvements in coordination with design/development teams to boost user retention and engagement. Own and implement CRO strategies to increase conversion rates across landing pages and the full D2C purchase journey. Analyze performance data across all channels, generate actionable insights, and lead continuous testing and optimization. Work closely with the US sales and operations team to align campaigns with seasonal and strategic priorities. Manage internal teams and agency partners where required. Must-Have Skills & Experience: 4–7 years of hands-on digital marketing experience. Proven track record working with D2C brands targeting the USA market (preferably in solar, energy, or home improvement). Deep experience in Meta Ads, Google Ads , SEO , social media , and analytics tools (Google Analytics, GA4, Hotjar, etc.). Working knowledge of UI/UX , landing page optimization , and CRO techniques . Strong analytical, leadership, and communication skills. Comfortable working in a performance-focused, fast-paced environment. What You’ll Get: Opportunity to lead the digital growth of a US-facing solar brand Freedom to experiment and innovate with performance marketing and CRO Collaborative work culture within the Eagle Group of Companies Clear pathway to a leadership role across the Group’s D2C portfolio

Job Overview: Axis Max Life Insurance is seeking a strategic and dynamic Product Manager to join our growing E-commerce Product Team. This role will be responsible for driving the development and management of innovative digital products and ensuring successful product releases on our e-commerce platforms. As a Product Manager, you will play a key role in shaping the digital experience, optimizing product features, and leading product releases while working cross-functionally with technology, design, marketing, and operations teams. Key Responsibilities: Product Development & Strategy : Lead the development and enhancement of Axis Max Life Insurances digital products across e-commerce platforms, including websites and mobile apps. Define and execute the product roadmap in alignment with business goals, customer needs, and market trends. Collaborate with stakeholders to prioritize features and ensure that digital products meet customer expectations and deliver business value. Call Centre Management: Lead, monitor, and optimize the day-to-day operations of the digital insurance call centre Establish clear KPIs for lead handling, follow-ups, FTR (First Time Resolution), and TAT (Turn Around Time). Liaise with BPO/tele-calling vendors, ensuring SLA adherence and consistent delivery quality. Analyze lead flow patterns (warm, hot, cold) and create tailored contact strategies. Collaborate with Business teams to improve funnel quality and call scripting. Drive initiatives to improve conversion ratios, lead scoring models, and retargeting efforts. Design and drive integration of AI-powered chatbots to support pre-qualification, query resolution, and follow-ups. Identify touchpoints for seamless bot-to-agent handoffs and personalization triggers. Partner with product/tech teams to improve system integrations, including CRM, dialers, and campaign management tools. Conduct RCA on leakage points and implement improvement loops using data. Stay updated on industry trends in tele-sales, conversational AI, and digital insurance buying behavior. Release Management : Own the end-to-end release management process, ensuring smooth and timely product releases, including managing release schedules, coordination with engineering and QA teams, and ensuring product readiness for launch. Oversee the successful rollout of new features and product updates, managing risks and ensuring minimal disruption to the user experience. Develop and manage detailed release plans, track progress, and communicate release status to all relevant teams. Ensure that all product releases are well-documented, tested, and meet regulatory and quality standards before going live. Customer-Centric Focus : Lead customer research, usability testing, and feedback collection to continuously improve the user experience and refine the product offering. Use data-driven insights, A/B testing, and customer feedback to identify opportunities for optimization and new feature development. Cross-functional Collaboration : Work closely with development, design, marketing, sales, and operations teams to deliver seamless product launches and updates. Collaborate with the UX/UI design team to ensure the product interface is intuitive and provides an outstanding customer experience. Ensure alignment of product goals across teams, and communicate effectively to stakeholders regarding product progress, challenges, and updates. Agile Project Management : Lead and participate in Agile ceremonies (sprints, stand-ups, retrospectives) to drive product development and ensure timely delivery of features. Maintain and prioritize the product backlog, ensuring that the most impactful features and enhancements are delivered on time. Qualifications: Educational Background : Bachelor's degree in Business, Marketing, Engineering, Computer Science, or a related field. An MBA or equivalent advanced qualification is a plus. Experience : 3+ years of experience in product management, preferably in e-commerce, digital products, or consumer technology. Proven experience in release management, including managing product launches and ensuring seamless deployment. Experience in financial services, insurance, or a similar highly regulated industry is a plus. Proven experience in managing lead-to-sale journeys with measurable results. Strong understanding of CRM platforms (e.g., Salesforce, Leadsquared, Zoho) and dialer technologies. Experience with chatbot platforms Skills : Strong understanding of e-commerce platforms, digital product management, and customer journey mapping. Excellent project management skills, with experience leading cross-functional teams to successfully launch products. Expertise in release management, including planning, scheduling, testing, and post-launch support. Proficiency in using product management and project management tools (e.g., Jira, Aha!, Confluence, Trello). Analytical mindset with comfort in using dashboards and drawing actionable insights. Strong written and verbal communication skills, with the ability to clearly convey technical concepts to non-technical stakeholders. Core Competencies : Customer-first mindset with a passion for delivering exceptional user experiences. Strong analytical skills with the ability to turn data insights into actionable product decisions. Ability to lead teams in an Agile environment, manage multiple priorities, and drive results. Excellent collaboration and interpersonal skills, able to work effectively with diverse teams and stakeholders. Preferred Skills : Experience with A/B testing, conversion rate optimization (CRO), and other digital product optimization techniques. Familiarity with Agile/Scrum methodologies and tools such as Jira, Confluence, and other sprint management tools. Experience in the financial services or insurance industry is highly preferred.

About THRD THRD Store is a community-fuelled mens street-wear label with 135k die-hard Instagram followers and monthly capsule drops that vanish in hours. We already invest 7-10 lakh+ every month in Meta Ads and were hungry to push those returnsand our cult statusinto the stratosphere. The Mission Own the growth engine that propels THRD from cool indie label to cant-miss cult brand. You’ll run paid traffic end-to-end, hack new acquisition loops, and turn first-time buyers into high-LTV loyalists. If ROAS dashboards and consumer psychology light you up, read on. What You’ll Tackle Meta Ads Mastery ( 80 %) Build, scale, and optimise campaigns in Ads Manager; A/B test hooks, audiences, copy and placements; ruthlessly scale winners and kill underperformers to hit target ROAS. Growth & Retention Hacks ( 15 %) Design and launch referral loops, upsell/cross-sell flows and surprise-and-delight bundles; craft go-to-market plans for each monthly drop in collaboration with founders. Reporting & Insight ( 5 %) Maintain live dashboards tracking spend, revenue, LTV:CAC, churn and MER; present weekly findings with clear, data-driven next steps. Key Responsibilities Draft and own a monthly Growth Calendar aligned with product-drop timelines. Partner with the content team on thumb-stopping creatives, hooks and UGC angles. Mine Shopify + GA4 data to segment audiences, model LTV, and prioritise spend. Manage acquisition channels beyond Meta (Google / YouTube / influencer whitelisting) as ROI justifies. Design, launch and iterate scrappy experiments—landing-page tweaks, one-click upsells, mystery-box promos. Run email/SMS/WhatsApp automations that push AOV and repeat-purchase rate. De-brief wins and losses with the founders; double-down or pivot fast. Who Thrives Here 1–3 yrs in performance or growth marketing for DTC / e-com (fashion a plus). Fluent in Meta Ads Manager and analytics tools; can swing pivot tables before coffee. Left-brain/right-brain hybrid—numbers drive you, storytelling hooks audiences. Weekend or late-night launches? Cool, that’s when drops heat up. No ego, high hustle, obsessed with profitable scale. Why Join THRD Immediate impact —your ideas move real revenue, fast. Creative freedom —pitch bold growth stunts; we’ll trial them. Direct line to founders —learn full-stack brand building. Employee discounts to keep your wardrobe fire. Clear path to Head of Growth as we scale. Ready to hack THRD’s road from 125k to 1 M fans—and convert that attention into profit? Apply now and share your growth playbook.

Experience : 7.00 + years Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Must have skills required: UI UX Product design, Figma designs, design portfolio About the Role We are hiring a passionate and highly experienced Senior Product Designer to join our driven team. In this role, you will be pivotal in shaping products that unlock tangible value for our consumers. You will report into a Design Lead and will support and lead design initiatives as well as work in cross-functional teams from product, data, CRO, and publishing. If you are excited about shaping the future of digital publishing, and building products that help millions of people make complex decisions confidently - this role is for you. Responsibilities: End-to-End Design Ownership: Oversee the complete design lifecycle for multiple, sometimes overlapping, product featuresfrom research and concept ideation to high-fidelity prototyping and final handoff. You will also produce detailed documentation (annotated mockups, style guides) for smooth development handoffs and coordinate with QA post-launch to gather user feedback and continuously refine the user experience. Strategic Influence: Partner with product, engineering, and research teams to shape roadmaps, ensuring design solutions align with user needs and business goals. Design System Evolution: Identify opportunities to improve and expand the design system. Create new components, refine interaction patterns, and champion best practices for consistency and scalability. Web-based Visual Design: Demonstrated strength in information architecture, layout, typography, and color theory for both web and mobile platforms. Growth-oriented Design: Analyze both qualitative and quantitative data (e.g., usage metrics, conversion funnels) to validate design hypotheses and guide iterative enhancements. Advanced Prototyping Interaction: Develop interactive prototypes showcasing intricate user flows, micro-interactions, and motion elements that clarify and enhance the user experience. Team Mentorship: Provide guidance to junior and mid-level designers, facilitate design critiques, and foster a culture of feedback and continuous learning. Cross-Functional Collaboration: Cross-disciplinary skill sharing by organizing workshops or pairing sessions with engineering, experimentation teams, and product managers to broaden the teams perspective. Requirements: At least 7 years of experience in a Product Design or UI/UX Design role (Minimum of 2 years in a Senior role) with an emphasis on mobile-first, web-based, proactive conversion optimization and feature development. You care fiercely about crafting meaningful, impactful user experiences and continuously level up your craft. Remote-first experience - at least one-two years thriving in a fully distributed team - strong asynchronous communication habits and tooling fluency. Your work is grounded in ideation, well tested, and fundamentally driven by data. Analyze both qualitative and quantitative data (e.g., heatmaps, user funnels, user feedback, usage metrics) to refine product features and validate design hypotheses. Familiarity with Google Analytics, Microsoft Clarity is a plus. Conduct or oversee in-depth usability tests, user interviews, and other research activities, synthesizing findings into actionable design improvements. Experienced in structuring information and user journeys across diverse platforms (web, mobile), balancing aesthetics with usability. Deep familiarity with maintaining and evolving large-scale component libraries, ensuring brand consistency and accessibility. Ability to craft detailed animations and transitions that enhance user comprehension and delight in moderately complex workflows. Comfortable iterating quickly in a fast-paced environment; you distill clarity and direction from open-ended problems. You bring people togetherarticulate vision, build alignment, and foster cross-team collaboration through inspiring narrative. Must haves: Minimum of 7 - 10 years experience in a product design/UI/UX capacity Portfolio of at least 3-4 projects with clear design rationale and execution Timezone: IST, with flexibility to overlap for 2-3 hours with U.S. (EST) timezone Solid grasp of Figma Nice to haves: Experience with user testing platforms and developing user testing interviews and surveys Experience with conversion optimization and feature development Experience with Google Analytics Aptitude for AI-based workflows Perks: Day off on the 3rd Friday of every month (one long weekend each month) Monthly Wellness Reimbursement Program to promote health well-being Monthly Office Commutation Reimbursement Program Paid paternity and maternity leaves

Optimization Specialist Remote - Shift -4pm -1am Job Summary The Optimization Specialist will lead experimentation and conversion rate optimization efforts across digital properties. This role involves strategic test planning, hands-on execution, and continuous analysis to improve user experience and key business metrics through A/B testing and personalization. Key Responsibilities Own the testing roadmap and prioritize experiments aligned with product and marketing goals. Design, launch, and analyze A/B, multivariate, and personalization tests to drive performance improvements. Partner with cross-functional teams (Product, UX, Marketing, Analytics) to identify optimization opportunities. Ensure proper experiment setup, QA, and deployment through tools like Adobe Target or Optimizely. Monitor test performance and synthesize findings into actionable recommendations. Champion a data-driven culture of continuous testing and learning. Required Skillset & Experience Minimum 7 + years of hands-on experience in digital optimization, A/B testing, or CRO. Strong analytical mindset with ability to interpret quantitative and qualitative data. Deep understanding of UX, user psychology, and experience design principles. Excellent collaboration, communication, and stakeholder management skills. Proficiency in documentation and reporting of test strategies and outcomes. Technology Platforms & Tools Adobe Target Optimizely GA4 Adobe Analytics Hotjar / Crazy Egg JIRA / Confluence Interested candidate can share their CV at mohit.mandyal@trantorinc.com or call at 7087707007

Urgent opening for Digital Marketing Lead-MobileE-Commerce-Hyderabad Posted On 16th Jul 2015 02:01 PM Location Hyderabad Role / Position Digital Marketing Lead Experience (required) 5 years Description Our clientis a well funded product development startup firm in the m-commerce space. Besides receiving seed funding, it is also self-invested by its co-founders who are serial entrepreneurs. They've built and sold 4 other companies in the past. our client helps individuals and businesses in having a mobile commerce platform up and running within 1 day, using their product. They've partnered with 100s of e-commerce companies and offer their product. Amazon, BigCommerce, Yahoo, Shopify () and Zepo () are some of the e-commerce firms they've partnered with. Responsibilities - Take ownership of Funnel Marketing and be responsible for KPIs - Initiate activities that will expand the funnel 100x and increase conversion rate of paid signups - Enhance brand through thought leadership - Maintain a near real-time dashboard of the funnel KPIs across different channels - Manage and allocate the marketing budget to drive maximum RoI - Work collaboratively with sales, product dev and strategy teams to give direction and be fully aligned Ideal candidate profile - Experience in building a team from scratch at a B2B/SaaS company - Proven record of having driven exponential growth through inbound marketing - At least 5 years of Digital Marketing experience and 2-3 years of relevant industry experience - Hands on experience (or experience managing resources/agencies) in PPC, Influencer Relations, Email marketing, SEO, Content Marketing and Social Media - Savvy with tools and principles of deep analytics, conversion optimization, marketing automation and A/B testing - Deep understanding of customer journey from landing page to sign ups to onboarding - Broad understanding of digital PR Send Resumes to girish.expertiz@gmail.com -->Upload Resume

We are seeking a dynamic Senior Product Manager to drive revenue growth from our Pay-for-Performance solution within the pharmacy pillar of our product management organization. This strategic role requires a results-oriented professional who will take complete ownership of expanding our Pay-for-Performance programs, increasing earning opportunities, and maximizing adoption of our EQUIPP Web and Copilot applications. A Day in the Life Key Outcomes & Success Metrics As the Senior Product Manager for Pay-for-Performance Programs, you will be accountable for driving: Revenue Growth: Increase revenue from Pay-for-Performance solutions through strategic and tactical initiatives Program Expansion: Grow the number of active Pay-for-Performance programs across our network Opportunity Enhancement: Increase earning opportunities within existing programs for pharmacy partners Platform Adoption: Drive usage and adoption of EQUIPP Web and Copilot applications Conversion Optimization: Improve opportunity conversion rates through product enhancements and strategic positioning Core Responsibilities Strategic Leadership Develop and execute comprehensive product strategy for Pay-for-Performance programs aligned with business objectives Create and maintain detailed product roadmaps that prioritize high-impact initiatives Analyze market trends, competitive landscape, and customer needs to identify growth opportunities Define value propositions and positioning strategies for Pay-for-Performance solutions Product Management Excellence Manage the complete product lifecycle from conception to launch and optimization Lead cross-functional teams including engineering, design, data science, and clinical teams Translate business requirements into detailed product specifications and user stories Prioritize features and enhancements using data-driven frameworks (MoSCoW, RICE, etc.) Oversee product launches and go-to-market strategies Revenue & Growth Focus Drive revenue optimization through innovative program design and feature development Develop strategies to increase pharmacy participation and engagement in Pay-for-Performance programs Design and implement initiatives to expand earning opportunities within programs Optimize EQUIPP Web and Copilot user experience to drive adoption and retention Analyze performance metrics and implement continuous improvement strategies Stakeholder Management Collaborate with pharmacy partners, payers, and internal stakeholders to understand needs and gather feedback Present product vision, roadmaps, and performance updates to senior leadership Work closely with sales, marketing, and business development teams to support revenue growth Engage with clinical and regulatory teams to ensure compliance and clinical efficacy Data-Driven Decision Making Utilize analytics tools to measure product performance and user behavior Conduct A/B testing and experimentation to optimize product features Generate insights from user feedback, market research, and competitive analysis Establish and monitor KPIs for product success and business impact

Position: Head New Admissions (for 7 + Business Units) / Head Admissions & Parent Acquisition Reports To: Sr Vice President Location: Mumbai Department: Sales & Admissions Role Overview The Head – New Admissions will be responsible for driving and executing the school’s student acquisition strategy. The role demands strong leadership, analytical acumen, and operational excellence to ensure sustained growth in admissions across campuses. This individual will lead a team of Counselors, Pre Sales, BDMs, and other field executives and will be accountable for team performance, training, data accuracy, and strategic expansion planning. Key Responsibilities 1. Sales Strategy and Planning * Develop and implement comprehensive admission strategies aligned with organizational goals. * Identify new catchment areas, market segments, and partnerships to boost admissions. * Translate business objectives into executable sales plans for each region or school. 2. Data Management and Analytics * Ensure robust lead data capture, tracking, and reporting using CRM tools. * Analyse lead conversion data, performance metrics, and market trends to derive insights. * Build dashboards and reports to inform leadership on pipeline health, ROI, and forecasts. 3. Performance Monitoring & Team Management * Set admission targets and KPIs for teams across locations. * Monitor counselor and BDM performance regularly; intervene where required to improve productivity. * Conduct regular performance reviews and build accountability frameworks. 4. Counselor Training & Conversion Optimization * Conduct skill-gap analyses and deliver structured training to enhance counselor capabilities. * Implement best practices and scripts for parent engagement and conversion. * Shadow, mentor, and coach team members to improve closing ratios. 5. Budgeting and Resource Allocation * Prepare and monitor the annual admissions budget, including marketing spends, manpower, and incentives. * Evaluate ROI of campaigns and reallocate resources as needed to maximize efficiency. 6. Customer Relationship Management * Oversee the end-to-end parent experience from inquiry to enrollment. * Ensure timely follow-ups, effective communication, and high-touch engagement strategies. * Resolve escalated parent concerns with professionalism and empathy. 7. Market Intelligence & Competition Benchmarking * Track competitor schools’ offerings, pricing, and marketing efforts. * Provide insights to the marketing and academic teams for differentiation and positioning. 8. Cross-functional Collaboration * Work closely with the marketing team for lead generation campaigns and events. * Partner with academic and operations teams to ensure alignment in school readiness and delivery expectations. * Share periodic updates, parent feedback, and competitive intelligence to guide overall strategy. 9. Historical Trend Analysis & Strategic Planning * Conduct in-depth analysis of lead generation, school visits, and admissions data from past academic years. * Identify patterns across channels (online/offline), lead quality, conversion bottlenecks, and seasonality. * Evaluate the effectiveness of previous campaigns, outreach efforts, and counselor performance. * Use insights to refine admission strategies, optimize resource allocation, and design targeted action plans for the upcoming academic year. * Collaborate with marketing and field teams to shift focus toward high-conversion geographies, demographics, and lead sources. Key Requirements * Graduate/Postgraduate in Business Administration, Marketing, or related fields. * 8–12 years of experience in Sales, preferably in the Education or Service sector. * Proficiency in CRM tools (e.g., Salesforce, Leadsquare etc) and Microsoft Excel/Google Sheets. * Strong analytical thinking and ability to make data-driven decisions. * Proven experience in team leadership, performance management, and training delivery. * Excellent interpersonal and communication skills. * Ability to work in a fast-paced, target-driven, and customer-centric environment.

Responsibilities: Manage social media presence & campaigns Optimize landing pages & conversion rates Collaborate with real estate team on strategy Report on performance metrics & insights

As Weikfield continues to expand its digital presence, this role plays a pivotal part in driving meaningful consumer connections and brand growth through data-driven strategies. The key responsibility areas outlined below are designed to ensure a holistic and impactful digital marketing approach that aligns with our business objectives. Customer Engagement Drive deep consumer understanding through analysis of the target groups (TG) online behavior. Define the digital engagement framework for Weikfield and create segments to enable targeted and specific campaigns. Execute digital initiatives in line with the framework to achieve defined brand and digital objectives. Improve the effectiveness of the brands digital efforts by setting benchmarks, continuously tracking performance, identifying gaps, and taking corrective actions. Social & Digital Media Management Lead Weikfields social media and digital ecosystem, creating strong opportunities for brand building. Design, build, and maintain the brands presence across all digital platforms, including the brand website. Manage search engineoptimized, TG-relevant content creation and regular updates across the website and digital platforms, including social media. Coordinate with internal and external teams to ensure consistency. Maintain and organize a content bank for future usage. Monitor and circulate performance reports for all brand activities across social platforms. Share monthly competitive analysis updates to benchmark and assess competitor activities. Impacting Brand Financials Plan and execute high-impact digital activations aligned with business and campaign goals. Manage and optimize all web, SEO/SEM, email, social media, and display advertising campaigns. Drive online revenue growth by using appropriate tools and consistently improving website rankings. Monetize digital platforms through smart, data-driven campaigns. Ensure adherence to allocated budgets. Measure and report campaign performance against set KPIs and ROI metrics to enhance spend efficiency. Identify key trends and insights to optimize marketing strategy and improve performance outcomes. Embedding Digital at the Heart of the Business Stay updated with the evolving digital technology landscape relevant to Weikfields business. Foster a digital-first mindset and promote adoption of digital tools and technologies to enhance customer experience across the organization. Identify, evaluate, and coordinate with technology partners and vendors to support customer experience initiatives. Agency Management Oversee day-to-day coordination with agencies to ensure timely execution of planned activities. Monitor agency deliverables and performance to ensure high-quality outcomes. Drive ongoing performance improvement by identifying issues and removing operational roadblocks.

Description We are seeking a dynamic and experienced Digital Marketing Head to lead our digital marketing initiatives in India. The ideal candidate will have a proven track record in developing and executing successful digital marketing strategies that drive brand growth and customer engagement. Responsibilities Develop and implement effective digital marketing strategies to increase brand visibility and customer engagement. Oversee and manage all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing. Analyze and report on performance metrics to assess effectiveness of digital campaigns and identify areas for improvement. Collaborate with cross-functional teams to align marketing strategies with business goals. Manage the digital marketing budget and allocate resources effectively. Skills and Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. 3-6 years of experience in digital marketing or a related field. Proficiency in digital marketing tools such as Google Analytics, AdWords, social media platforms, and email marketing software. Strong understanding of SEO, PPC, content marketing, and social media marketing best practices. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication and leadership skills to manage a team and collaborate with other departments.

We are looking for an experienced and performance-driven Google Ads Specialist to join our team. The ideal candidate should have hands-on expertise in running and managing Google Ads campaigns across all major formats - including Search, Display, and Performance Max (PMax). You should have a strong analytical mindset, conversion-oriented thinking, and a proven track record of managing high-performing campaigns across various industries or product categories. Job Description: Experience in Campaign Strategy & Execution Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads. Define campaign goals, targeting strategy, and keyword bidding frameworks. Ensure campaigns are aligned with brand goals, budgets, and timelines. Experience with Conversion Optimization & Tracking. Set up and manage conversion tracking via Google Tag Manager and GA4. Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA. Collaborate with designers and content teams for optimized ad creatives and landing pages. Experience with Performance Monitoring & Reporting. Track campaign performance daily, analyze trends, and provide actionable insights. Prepare weekly/monthly performance reports using Google Ads Dashboard, Data Studio, and GA4. Conduct regular audits to identify optimization opportunities and eliminate underperforming segments. Experience with A/B Testing & Experimentation. Run A/B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies. Implement learnings to enhance ad effectiveness and lead quality. Experience with Budget & ROI Management Efficiently allocate and manage ad spend across campaigns for maximum returns. Recommend budget shifts based on real-time performance. Experience with Market & Competitor Research Stay updated with industry trends, Google Ads product updates, and competitor strategies. Share market insights to influence campaign strategy and experimentation. Technical Competency: Proven success in delivering high-ROI campaigns for lead generation and ecommerce. Proficient in using Google Ads, GA4, Google Tag Manager, Data Studio, Looker Studio, Keyword Planner. Strong analytical and problem-solving skills with command over campaign data. Experience with A/B testing frameworks and campaign experiments. Excellent communication skills and ability to collaborate with cross-functional teams. Google Ads Certification (preferred but not mandatory). Experience with LinkedIn Ads & Google Ads.

Position: Head New Admissions (for 7 + Business Units) / Head Admissions & Parent Acquisition Reports To: Sr Vice President Location: Mumbai Department: Sales & Admissions Role Overview The Head – New Admissions will be responsible for driving and executing the school’s student acquisition strategy. The role demands strong leadership, analytical acumen, and operational excellence to ensure sustained growth in admissions across campuses. This individual will lead a team of Counselors, Pre Sales, BDMs, and other field executives and will be accountable for team performance, training, data accuracy, and strategic expansion planning. Key Responsibilities 1. Sales Strategy and Planning * Develop and implement comprehensive admission strategies aligned with organizational goals. * Identify new catchment areas, market segments, and partnerships to boost admissions. * Translate business objectives into executable sales plans for each region or school. 2. Data Management and Analytics * Ensure robust lead data capture, tracking, and reporting using CRM tools. * Analyse lead conversion data, performance metrics, and market trends to derive insights. * Build dashboards and reports to inform leadership on pipeline health, ROI, and forecasts. 3. Performance Monitoring & Team Management * Set admission targets and KPIs for teams across locations. * Monitor counselor and BDM performance regularly; intervene where required to improve productivity. * Conduct regular performance reviews and build accountability frameworks. 4. Counselor Training & Conversion Optimization * Conduct skill-gap analyses and deliver structured training to enhance counselor capabilities. * Implement best practices and scripts for parent engagement and conversion. * Shadow, mentor, and coach team members to improve closing ratios. 5. Budgeting and Resource Allocation * Prepare and monitor the annual admissions budget, including marketing spends, manpower, and incentives. * Evaluate ROI of campaigns and reallocate resources as needed to maximize efficiency. 6. Customer Relationship Management * Oversee the end-to-end parent experience from inquiry to enrollment. * Ensure timely follow-ups, effective communication, and high-touch engagement strategies. * Resolve escalated parent concerns with professionalism and empathy. 7. Market Intelligence & Competition Benchmarking * Track competitor schools’ offerings, pricing, and marketing efforts. * Provide insights to the marketing and academic teams for differentiation and positioning. 8. Cross-functional Collaboration * Work closely with the marketing team for lead generation campaigns and events. * Partner with academic and operations teams to ensure alignment in school readiness and delivery expectations. * Share periodic updates, parent feedback, and competitive intelligence to guide overall strategy. 9. Historical Trend Analysis & Strategic Planning * Conduct in-depth analysis of lead generation, school visits, and admissions data from past academic years. * Identify patterns across channels (online/offline), lead quality, conversion bottlenecks, and seasonality. * Evaluate the effectiveness of previous campaigns, outreach efforts, and counselor performance. * Use insights to refine admission strategies, optimize resource allocation, and design targeted action plans for the upcoming academic year. * Collaborate with marketing and field teams to shift focus toward high-conversion geographies, demographics, and lead sources. Key Requirements * Graduate/Postgraduate in Business Administration, Marketing, or related fields. * 8–12 years of experience in Sales, preferably in the Education or Service sector. * Proficiency in CRM tools (e.g., Salesforce, Leadsquare etc) and Microsoft Excel/Google Sheets. * Strong analytical thinking and ability to make data-driven decisions. * Proven experience in team leadership, performance management, and training delivery. * Excellent interpersonal and communication skills. * Ability to work in a fast-paced, target-driven, and customer-centric environment.

Position: Head New Admissions (for 7 + Business Units) / Head Admissions & Parent Acquisition Reports To: Sr Vice President Location: Mumbai Department: Sales & Admissions Role Overview The Head – New Admissions will be responsible for driving and executing the school’s student acquisition strategy. The role demands strong leadership, analytical acumen, and operational excellence to ensure sustained growth in admissions across campuses. This individual will lead a team of Counselors, Pre Sales, BDMs, and other field executives and will be accountable for team performance, training, data accuracy, and strategic expansion planning. Key Responsibilities 1. Sales Strategy and Planning * Develop and implement comprehensive admission strategies aligned with organizational goals. * Identify new catchment areas, market segments, and partnerships to boost admissions. * Translate business objectives into executable sales plans for each region or school. 2. Data Management and Analytics * Ensure robust lead data capture, tracking, and reporting using CRM tools. * Analyse lead conversion data, performance metrics, and market trends to derive insights. * Build dashboards and reports to inform leadership on pipeline health, ROI, and forecasts. 3. Performance Monitoring & Team Management * Set admission targets and KPIs for teams across locations. * Monitor counselor and BDM performance regularly; intervene where required to improve productivity. * Conduct regular performance reviews and build accountability frameworks. 4. Counselor Training & Conversion Optimization * Conduct skill-gap analyses and deliver structured training to enhance counselor capabilities. * Implement best practices and scripts for parent engagement and conversion. * Shadow, mentor, and coach team members to improve closing ratios. 5. Budgeting and Resource Allocation * Prepare and monitor the annual admissions budget, including marketing spends, manpower, and incentives. * Evaluate ROI of campaigns and reallocate resources as needed to maximize efficiency. 6. Customer Relationship Management * Oversee the end-to-end parent experience from inquiry to enrollment. * Ensure timely follow-ups, effective communication, and high-touch engagement strategies. * Resolve escalated parent concerns with professionalism and empathy. 7. Market Intelligence & Competition Benchmarking * Track competitor schools’ offerings, pricing, and marketing efforts. * Provide insights to the marketing and academic teams for differentiation and positioning. 8. Cross-functional Collaboration * Work closely with the marketing team for lead generation campaigns and events. * Partner with academic and operations teams to ensure alignment in school readiness and delivery expectations. * Share periodic updates, parent feedback, and competitive intelligence to guide overall strategy. 9. Historical Trend Analysis & Strategic Planning * Conduct in-depth analysis of lead generation, school visits, and admissions data from past academic years. * Identify patterns across channels (online/offline), lead quality, conversion bottlenecks, and seasonality. * Evaluate the effectiveness of previous campaigns, outreach efforts, and counselor performance. * Use insights to refine admission strategies, optimize resource allocation, and design targeted action plans for the upcoming academic year. * Collaborate with marketing and field teams to shift focus toward high-conversion geographies, demographics, and lead sources. Key Requirements * Graduate/Postgraduate in Business Administration, Marketing, or related fields. * 8–12 years of experience in Sales, preferably in the Education or Service sector. * Proficiency in CRM tools (e.g., Salesforce, Leadsquare etc) and Microsoft Excel/Google Sheets. * Strong analytical thinking and ability to make data-driven decisions. * Proven experience in team leadership, performance management, and training delivery. * Excellent interpersonal and communication skills. * Ability to work in a fast-paced, target-driven, and customer-centric environment.

Hi Everyone! Greetings From Shiningstars We are hiring dynamic and goal-oriented Sr. Career Counsellors for a leading ED-Tech company The role involves guiding potential learners, understanding their goals, and helping them choose the right online courses through consultative sales. Roles and Responsibilities: Counsel potential learners via phone, email, and in person meetings. Understand their career and educational needs to suggest suitable courses Share detailed course information and answer questions effectively Maintain regular follow-ups to maximize conversions Achieve daily, weekly, and monthly enrollment targets. Update and maintain accurate lead data in CRM system Eligibility: Candidates must have 6 months to 5 Year of experience in ED-Tech or BFSI Sales, handling high ticket offerings. Bachelor's degree or higher in any discipline. Excellent Communications skills in both English and Hindi. Proven track record of achieving or exceeding sales targets with conversion rates Benefits: Salary is up to 6.5 LPA Hugh Incentives Exposure to the fast-growing ED-Tech industry. Fixed Sunday off for a balanced work schedule. Call Khushi @ 8318572542 Call or WhatsApp your resume over 83185725242, if you find yourself eligible as per above criteria

Position : Digital Performance Executive Department : Marketing & Communications Location : Vidyashilp University, Bengaluru Experience : 13 years (post undergraduate degree) Employment Type : Full-time About Vidyashilp University Vidyashilp University is a forward-thinking institution rooted in academic excellence and innovative practices. We are committed to nurturing talent, shaping ideas, and driving purposeful change across disciplines. Our marketing and outreach efforts aim to connect meaningfully with students, educators, and communities. Role Overview We are seeking a dynamic Digital Performance Executive who doesn’t just chase metrics but strives to find data-driven moments that connect meaningfully with audiences. You will be part of a creative team that runs high-impact campaigns to elevate the brand presence of Vidyashilp University. Key Responsibilities Monitor and analyze performance across digital platforms (Google, Meta, etc.) Create and manage dashboards for campaign insights and reporting Work with the creative and content teams to align performance data with campaign design Support digital campaign planning, execution, and A/B testing Optimize ad spends and audience targeting for better ROI Track KPIs such as CTR, conversion rate, engagement metrics, and more Present insights and recommendations to internal stakeholders What We’re Looking For Bachelor’s degree in Marketing, Business, Data Analytics, or related field 1–3 years of experience in digital performance or analytics roles Strong analytical mindset and proficiency with Excel/Google Sheets Familiarity with tools like Google Analytics, Meta Ads Manager, Google Ads, and Data Studio Ability to translate data into clear, visual narratives and strategic decisions Interest in creative campaign design and cross-functional collaboration Strong communication and problem-solving skills Why Join Us At Vidyashilp University, you’ll be part of a collaborative environment that values both data and creativity. You'll have opportunities to grow, experiment, and contribute to campaigns that matter.

Marketplace Lead Amazon Location: Bengaluru Preferred | Open to Remote Experience: 5–7 years | Type: Full-Time Company: Ultrahuman About Ultrahuman Ultrahuman (valued at ~$500M, Profitable company) is a leading health-tech company revolutionizing the future of metabolic health through advanced wearable technology, real-time analytics, and powerful digital platforms. Our goal? Helping people live healthier, longer, and stronger lives. If you want to work at the intersection of health, tech, and performance with a fast-scaling, mission-driven startup— this is your chance. About the Role As Marketplace Lead for Amazon , you will take complete ownership of Ultrahuman’s Amazon presence in a key geography (from amongst Canada, Australia, Germany, UK, UAE, India, Singapore). From revenue strategy to day-to-day execution—you’ll be driving P&L performance, sales growth, cost-efficiency and marketplace innovation. This role is perfect for someone who thrives in fast-paced environments, loves data-driven decisions, and wants to shape the trajectory of a global health brand. What You’ll Do Own end-to-end P&L for a major Amazon marketplace Design and execute growth strategies to increase sales, profit, and visibility Optimize product listings using SEO best practices and conversion principles Leverage Amazon Ads to drive high-ROI campaigns Lead demand forecasting and inventory planning Conduct competitive benchmarking, pricing analysis, and category performance reviews Collaborate cross-functionally across marketing, supply chain, finance, and creative teams Build strong partnerships with Amazon reps and 3rd-party vendors Drive customer delight by analyzing feedback and improving ratings What We’re Looking For Must-Have Skills & Experience Proven P&L ownership and accountability Deep expertise in Amazon Seller Central (and ideally Vendor Central) Experience scaling consumer brands on Amazon (ideally in geographies outside of Amazon) Strong analytical skills with comfort in dashboards, metrics, and modeling Strong understanding of Amazon Ads, FBA, fulfillment optimization , and pricing automation Track record of driving growth in non-India Amazon markets is a big plus Mindset That Wins Relentless ownership and bias for action Obsession with metrics, performance, and experimentation Ability to navigate chaos and create clarity Passion for health, technology, and building something that matters What You’ll Learn & Gain Direct P&L leadership with C-suite visibility (2-levels below CEO) Your manager is a member of Ultrahuman’s early leadership team, providing hands-on mentorship. Exposure to international marketplaces and high-impact strategy Career acceleration in a high-performance culture Opportunity to shape the future of metabolic health Perks & Benefits Global mobility + potential international travel Comprehensive insurance (OPD, IPD, maternity) Complimentary meals and snacks Gym membership reimbursement Wi-Fi reimbursement for remote work

Hi Everyone! Greetings From Shiningstars We are hiring dynamic and goal-oriented Sr. Career Counsellors for a leading ED-Tech company. The role involves guiding potential learners, understanding their goals, and helping them choose the right online courses through consultative sales. Roles and Responsibilities: Counsel potential learners via phone, email, and in person meetings. Understand their career and educational needs to suggest suitable courses. Share detailed course information and answer questions effectively. Maintain regular follow-ups to maximize conversions. Achieve daily ,weekly, and monthly enrollment targets. Update and maintain accurate lead data in CRM system. Eligibility: Candidates must have 6 months to 5 Year of experience in ED-Tech or BFSI Sales, handling high ticket offerings. Bachelor's degree or higher in any discipline. Excellent Communications skills in both English and Hindi. Proven track record of achieving or exceeding sales targets with conversion rates. Benefits: Salary is upto 6.5 LPA Hugh Incentives. Exposure to the fast-growing ED-Tech industry. Fixed Sunday off for a balanced work schedule. Call Khushi @ 8318572542 Call or watsapp your resume over 8318572542(Khushi) if you find yourself eligible as per above jd and believe that you can take up this opportunity further

Now, were looking for a strategic, creative, and results-oriented Content and growth Strategist to take our communication and user growth to the next level. This role is perfect for someone who blends a marketers mindset with a storyteller’s instinct and is passionate about influencing how India thinks about money. Why This Role Is Unique This is more than just a content marketing role. It’s a rare opportunity to directly impact the financial well-being of millions of Indians through meaningful, high-utility communication. If you’ve ever wanted your work to make a real difference, this is that role. What You’ll Do Content Strategy & Execution Own and implement a robust content strategy across digital and print platforms to drive traffic, engagement, and subscriptions. Create sharp, value-driven content that speaks to Indian investors, including: Email campaigns for acquisition and retention Articles, product pages, and landing pages High-impact ad creatives and social media content Video scripts and editorial content for campaigns Work cross-functionally with editorial, product, design, and data teams to ensure messaging is aligned and effective. Growth Marketing & Conversion Optimisation Lead content-driven growth initiatives across channels. Optimise messaging across funnels—from landing pages to digital ads. Run A/B tests to improve conversion rates across key touchpoints. Use analytics to track performance and continuously improve output. Why You’ll Love Working With Us - Mission with meaning: Help Indians make smarter investment decisions every day. - Strategic ownership: Lead the content and growth narrative for India’s most trusted investment research brand. - Creative freedom: Enjoy the space to innovate, experiment, and learn. - Real impact: Be a voice that shapes the investment habits of a nation. Who You Are - 2+ years of experience in content marketing, growth marketing, or financial journalism (experience in finance/investing is strongly preferred). - Solid understanding of personal finance, mutual funds, stocks, and investor behaviour. - A skilled copywriter who can turn insight into action—emails, campaigns, and content that convert. - Familiar with tools like Google Search Console, Ahrefs, SEMrush, Mailchimp, HubSpot, etc. - Analytical and creative—able to balance data-driven decisions with compelling storytelling. - A self-starter with a collaborative spirit, eager to thrive in a fast-paced environment. Are You Ready to Shape How India Invests? Apply now to join a team that’s redefining financial empowerment in India—one investor at a time.

Key Responsibilities: Lead end-to-end product lifecycle for GNCs digital & physical products. Conduct user research and engage stakeholders to define product requirements. Collaborate with UX designers on wireframes, prototypes, specs. Convert business goals into actionable product features and roadmaps. Own KPIs related to engagement, retention, and product growth. Ensure cross-platform integration (Android, iOS, web). Coordinate across marketing, sales, engineering, support, and operations . Maintain customer-centric approach focusing on B2C user behavior. Stay updated with industry trends and competitors. Skills & Competencies: 2–5 years of experience in B2C internet/product environment (startup experience preferred). Strong business acumen and product scaling knowledge. Excellent strategic, analytical , and communication skills. Hands-on execution ability in dynamic environments. Familiarity with mobile ecosystems (iOS & Android). Ability to lead cross-functional teams effectively.

Responsibilities : Implement digital marketing campaigns in coordination with the Director of Graduate Admissions to increase traffic, engagement, and conversions across various online platforms, including social media, email, and search engines. Work with various content formats, such as blogs, videos, podcasts, etc., to create engaging content and optimise our online presence Monitor and analyse key performance metrics to track campaign effectiveness and ROI and provide regular reports and recommendations for improvement. Perform competitive analysis to identify opportunities Improve conversion of owned and earned media traffic Develop effective cross-channel social media optimisation strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of Graduate Admissions. Proactively identify on-page SEO opportunities Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising. Generate internal reports on a regular basis Execute new and creative collaborations Key Skills: Strong verbal communication skills for articulating ideas to colleagues and stakeholders. Excellent written communication skills for producing high-quality content Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Knowledge of existing and emerging social media platforms Creative thinker with a passion for innovation and continuous improvement

Requirement RELATIONSHIP ASSOCIATES Job Location: Thane Desired Profile: Must possess a pleasing personality and excellent communication skills. Job Description: The incumbent will be responsible for coordination with parents and helping them take a decision for admission. Will have to ensure that enquiries are converted into admissions in the given time frame. Will assist the Branch Head/Chief Admin in carrying out the administrative/operational activities of the branch. Shift Time: 09:00 am to 06:00 pm

Role & Responsibilities Strategize, execute, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and ABM platforms . Conduct thorough keyword research , audience targeting, and budget planning to ensure optimal ad spend. Monitor key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS , and continuously optimize campaigns. Collaborate with creative and content teams to develop high-performing ad creatives and landing pages. Implement and maintain accurate conversion tracking across platforms. Analyze campaign data using Web Analytics tools and generate actionable insights for performance improvement. Lead client communications , including presenting performance reports, recommendations, and campaign roadmaps. Mentor and guide junior team members to build team capability and performance. Identify and troubleshoot issues impacting campaign performance. Contribute to client pitch decks and internal process improvements or productization efforts. Preferred Candidate Profile 4 years of hands-on experience in PPC , preferably in a digital marketing agency . Strong command over Google Ads, Facebook Ads, LinkedIn Ads , and other biddable media platforms. In-depth understanding of performance marketing principles, bidding strategies , and attribution models. Excellent analytical and problem-solving skills; ability to interpret data and make strategic decisions. Strong communication skills both written and verbal for effective client interaction and reporting. Proven experience in managing multiple client accounts simultaneously. Passion for digital marketing with a constant drive to stay updated on industry trends. Familiarity with web analytics tools such as Google Analytics, HubSpot, or similar platforms . Ability to work independently as well as in a collaborative team environment. Demonstrated leadership experience or potential in managing small performance teams.

Use tools like Google Lighthouse, GTmetrix, WebPageTest, and New Relic to measure site performance. Monitor real-time performance metrics using solutions like Google Analytics, Hotjar, or other APM tools. Conduct regular audits of websites to identify opportunities for speed improvements. Bachelors degree in Computer Science, Web Development, or a related field (or equivalent work experience). Strong understanding of web performance concepts like TTFB, FCP, LCP, CLS, and TBT. Hands-on experience with performance tools (e.g., Lighthouse, GTmetrix, Pingdom,or Dynatrace). Proficiency in HTML, CSS, JavaScript, and familiarity with modern frameworks (e.g.,React, Angular, or Vue.js). Excellent problem-solving and analytical skills.

Key Responsibilities: D2C Strategy Development, E-Commerce & Website Management, SEO Oversight and , Conversion Rate Optimization (CRO), Customer Acquisition & Retention, Performance Analytics & Reporting, Cross-Functional Collaboration,