Content Writer

Job Title: Content Writer – Jewelry Industry

Location: Surat
Job Type: Full-Time
Experience Level: Mid-Level
Reports To: Marketing Manager

Job Summary:

We are looking for a creative and detail-oriented Content Writer with a passion for jewelry and fashion to join our team. The ideal candidate will be responsible for crafting compelling, elegant, and SEO-driven content that showcases our jewelry collections, highlights craftsmanship, and connects emotionally with our target audience.

Key Responsibilities:

• Write high-quality, engaging, and brand-aligned content for product descriptions, category pages, blog posts, social media, email campaigns, website banners, and more.
• Research jewelry trends, gemstones, precious metals, fashion pairings, and historical references to create rich, informative content.
• Collaborate with design, merchandising, and marketing teams to ensure content complements visual and brand storytelling.
• Develop and maintain the content calendar, aligning with seasonal campaigns, product launches, and SEO goals.
• Optimize content for search engines (SEO), using targeted keywords and metadata strategies.
• Create scripts for video content, including styling guides, behind-the-scenes stories, and product highlights.
• Edit and proofread all content to ensure grammatical accuracy and brand consistency.

Requirements:

• Bachelor's degree in English, Journalism, Fashion Communication, Marketing, or a related field.
• 2+ years of experience writing for a lifestyle, fashion, or jewelry brand (or equivalent).
• Exceptional writing, grammar, and storytelling skills with an understanding of luxury tone and brand voice.
• Strong knowledge of jewelry terminology (e.g., settings, cuts, carats, types of gold/gemstones).
• Familiarity with SEO best practices and content optimization tools.
• Passion for fashion, design, and luxury/lifestyle branding.
• Ability to manage multiple projects under tight deadlines.
• Experience with CMS platforms like WordPress or Shopify is a plus.

Preferred Skills:

• Experience writing for e-commerce platforms.
• Knowledge of visual merchandising and fashion styling.
• Understanding of email marketing and social media trends in the jewelry space.
• Photography or visual content coordination experience is an advantage.

Benefits:

• Competitive salary and incentives
• Staff discounts on jewelry products
• Flexible working hours / Remote work options
• Opportunity to work with a creative and passionate team
• Career growth in a fast-growing luxury/lifestyle brand

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Food provided
• Leave encashment
• Paid sick time

Work Location: In person