Content Writer – SaaS (Marketing)

Role Overview

What You’ll Do

• Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates, email sequences, one-pagers, product updates, and case studies.
  
• Translate technical features (e.g., audience segmentation, campaign workflows) into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).
  
• Map content to customer journey stages with channel-specific adaptations.
  
• Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story-driven narrative structures.
  
• Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
  
• Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page) and iterate based on insights.
  
• Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.

Must-have Skills

• 2–4 years of content writing for SaaS/technology products, preferably in MarTech/marketing automation.
  
• Proven ability to write for multiple channels (blog, social, web, email, in-product/journey templates) with consistent tone and voice.
  
• Strong research chops; able to interview SMEs and synthesize complex information quickly.
  
• Excellent editing/proofreading; command of structure, clarity, and narrative.
  
• AI-in-Workflow: Practical use of AI tools for ideation, outlines, first-draft acceleration, repurposing snippets, and SEO support—always with human editorial judgment and compliance.
  

Good-to-have Skills

• Familiarity with marketing concepts (audience, journeys, offers, personalization) and how content supports each stage.
  
• Basics of SEO (search intent, on-page structure, internal linking) and keyword research workflows.
  
• Experience working with analytics (Google Analytics, Search Console, or social insights) to inform content iteration.
  

Success Metrics

• Growth in qualified traffic and engagement on target assets.
  
• Content throughput against calendar SLAs while maintaining quality.
  
• Positive feedback from stakeholders and measurable impact on key KPIs.

Benefits @ ProCreator

• Wealth-Building: ESOPs & SAR, project/employee referral bonuses, profit-sharing.
  
• Ergonomics: Top-tier chairs, standing desks, and training.
  
• Health & Wellness: Insurance up to INR 5,00,000, subsidized gym, full-body & eye check-ups.
  
• Upskilling: Courses, professional development funds, mentors, and ProCreator Innovation Fund (PIF) up to INR 50,000.
  
• Flexibility: Hybrid / in-office options.
  
• Team Retreats & wellness seminars.
  
• Mentorship & Leadership development; hackathons.