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Content Writer

2 - 7 years

0 Lacs

Posted:3 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities Event Content Creation: Develop engaging content for marketing events, including promotional materials, brochures, banners, and event scripts. PR Articles: Write and edit press releases, media pitches, and feature articles to promote the brands image and activities. ATL & BTL Marketing: Create content for Above The Line (ATL) and Below The Line (BTL) campaigns, such as print ads, flyers, posters, and outdoor advertisements. Campaign Collaterals: Develop clear and persuasive copy for various marketing materials to support offline campaigns. Brand Messaging: Ensure all content aligns with the brands tone, voice, and positioning across offline channels. Research & Insights: Stay updated on industry trends, and audience preferences, and integrate insights into content development. Collaboration: Work closely with the marketing, PR, and design teams to brainstorm and execute creative campaigns. Preferred candidate profile Bachelors degree in Journalism, Communications, Marketing, or a related field. Proven experience in content writing, especially in offline marketing, event-related content, PR articles, and ATL/BTL campaigns. Strong creative writing and editing skills with a keen eye for detail. Ability to work under tight deadlines and manage multiple projects. Understanding of offline marketing dynamics and audience engagement strategies. Preferred Skills: Experience working in event marketing and managing content for PR campaigns. Ability to translate complex ideas into simple, impactful content. Perks and benefits Fixed Salary plus Gratuity and mediclaim

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500+ Employees

48 Jobs

    Key People

  • Alakh Pandey

    Founder & CEO
  • Aayush Gupta

    Co-Founder & COO

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