Content Writer – Performance Marketing

Job Title: Content Writer – Performance Marketing Location: Mumbai (On-site) Experience: 1–2 Years Company: QI Spine Clinic – India’s leading chain of advanced back & spine clinics About QI Spine QI Spine Clinic specializes in non-surgical treatment of back and neck pain, using advanced technology and medical expertise. We are looking for a sharp, fast-learning content writer to support our performance marketing team with high-converting content across platforms. Role Overview As a Content Writer focused on performance marketing, you’ll be responsible for crafting compelling ad copies, landing page content, lead-gen creatives, and more — all optimized for clicks, conversions, and clarity. Key Responsibilities: Write high-impact content for Meta, Google, YouTube, and programmatic ad campaigns Craft headlines, descriptions, and scripts that drive engagement and leads Support A/B testing by writing multiple variations of copy Collaborate with designers to align visuals and messaging Optimize content for CTR, conversion, and relevance Create short-form content for retargeting, awareness, and lead nurturing funnels Research pain points, motivations, and customer psychology to write copy that resonates Repurpose and adapt long-form educational content into bite-sized, ad-ready formats Required Skills: Strong grasp of performance-driven copywriting and direct-response techniques Excellent English writing and editing skills Basic understanding of Meta and Google Ads Comfortable writing content with medical accuracy and empathy Ability to work on tight deadlines and multiple iterations Familiarity with tools like Google Docs, Meta Ads Manager (plus point), Canva, or Trello Preferred Background: Bachelor’s degree in Communications, Marketing, Journalism, or English Prior experience writing ads for a healthcare or D2C brand is preferred Why Work With Us? Be part of a mission-led brand helping thousands live pain-free Learn from top performance marketers and medical experts Work on high-impact campaigns that deliver measurable results Job Type: Full-time Pay: ₹13,781.70 - ₹35,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Language: Hindi (Preferred) English (Preferred) Work Location: In person