Content Writer

Role:

About Fitty

Fitty is a new-age wellness brand from Fitelo, a trusted name in Indian health and wellness. Were here to support ambitious young Indians with premium, natural, and convenient weight loss solutions designed for modern, busy lifestyles. Focused on aesthetic goals, Fitty blends effectiveness with ease, all while staying authentic, reliable, and digitally connected to our community.

About the role:

Content Writer

Specifically this role will involve:

• Write and edit clear, engaging, and error-free copy for digital channels (social media, ads, emailers, landing pages, blogs).
• Adapt your writing to Fittys brand voice: fun, motivating, and credible.
• Translate complex health and fitness concepts into relatable, easy-to-understand narratives.
• Apply SEO best practices to improve content visibility and reach.
• Collaborate with design, marketing, and product teams to create cohesive campaigns.
• Manage multiple projects and meet deadlines in a fast-paced environment.
• Research trends and insights in fitness, wellness, and digital content to keep our copy fresh and relevant.

Ideal candidate will have:

• Strong Writing & Editing

  Craft engaging and error-free content.

• 2-4 years

  of professional copywriting/content writing experience (

  Brand side

  ).

• Brand Voice Adaptability

  Ability to switch tone while staying authentic.

• Digital Copywriting

  Hands-on experience with social, ads, emailers, and landing pages.

• Creative Storytelling

  – Turn health & fitness concepts into compelling narratives.

• SEO Basics

  – Knowledge of keywords and online visibility.

• Research Skills

  – Simplify complex health/fitness topics for everyday readers.

• Collaboration

  – Work seamlessly with cross-functional teams.

• Time Management

  – Juggle multiple deadlines without losing quality.
• Must have excellent command of

  American English

  , both written and verbal.

Good-to-Have Skills:

• Fitness/Wellness Knowledge

  – Interest in health, nutrition, or fitness content.

• Performance Marketing Copy

  – Ability to write high-converting ad copy in

  American English

  .

• Content Strategy Insight

  – Understanding how content ties into business goals.

• Basic Design Sense

  – Familiarity with Canva, Figma, or creative briefing.

• Analytics Awareness

  – Ability to track and optimize copy performance.

• Community Engagement

  – Experience writing for online communities or brand voice building.

Qualifications:

• Bachelor’s degree in

  English, Communications, Marketing, Journalism

  , or related field.