Content Writer

Web Content Writer

Key Responsibilities

• Write clear, concise, and engaging content for website pages, landing pages, blogs, FAQs, product/service descriptions, and other digital assets.
• Create SEO-friendly content that improves search engine rankings and drives organic traffic.
• Conduct keyword research and integrate keywords naturally into content.
• Collaborate with designers, developers, and marketing teams to ensure content aligns with brand guidelines and web design.
• Audit and update existing website content for accuracy, relevance, and performance.
• Ensure all content meets UX standards, readability guidelines, and web accessibility best practices.
• Research industry-related topics to produce informative and valuable content.
• Proofread and edit content before publication to maintain high quality and consistency.

Requirements

• Bachelors degree in English, Communications, Journalism, Marketing, or a related field (preferred).
• Proven experience as a

  Web Content Writer

  ,

  Content Writer

  , or similar role.
• Strong writing, editing, and proofreading skills with excellent grammar.
• Understanding of SEO principles, keyword placement, and on-page optimization.
• Familiarity with CMS platforms (WordPress, Shopify, Wix, etc.).
• Ability to write for different audiences and adjust tone as needed.
• Basic knowledge of digital marketing and web analytics is a plus.
• Strong attention to detail and ability to manage multiple tasks.

Preferred Skills

• Knowledge of HTML/CSS basics (advantage).
• Experience with SEO tools like Google Search Console, SEMrush, Ahrefs, or Yoast.
• Ability to create content briefs and collaborate with cross-functional teams.
• Creative thinking and strong storytelling skills.