Content Writer

Company Name:IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Division:

Company Website:

LinkedIn URL:

Job Title: ContentWriter

Location:Ahmedabad

Shift Timings:Flexible - According to the clients.

AboutCompany:

IMS People is an Offshore Recruitment Servicescompany. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services, and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, the Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our teamof over 1,200 employees, who operate 24/7 to deliver exceptional service for your business. We explore new ideas and generate long-term solutions for our clients.

Job Responsibilities

1. Ideation

i. Suggest and implement campaign ideas, and contribute innovative ideas/concepts that support branding, lead generation, or audience engagement.

ii. Identify and integrate emerging industry trends intocontentstrategies.

iii. Ensure that implemented concepts/ideas meet/exceed predefined engagement or conversion goals.

2.ContentCreation, Editing, and Reviewing

i. Create and/or review long-formcontentpieces (whitepapers, case studies, e-books, etc.).

ii. Create and/or review medium-form and short-formcontentpieces (brochures, video scripts, conference-related materials, PPTs, social media copies & captions, e-mailers, e-mail drip campaigns, etc.).

iii. Optimisecontentfor search engine optimisation (SEO) by conducting keyword research, and implement best practices to improve organic visibility & drive traffic on the company's website and social media platforms.

iv. Achieve on-time delivery of allcontentpieces as per mutually agreed timelines.

3. Research and Trend Awareness

i. Attend online webinars, read trend analysis reports, conduct competitive analysis, and share key takeaways of all with the team to integrate insights intocontentstrategies.

ii. Conduct in-depth research for all the assignedcontenttasks using online sources, industry reports, expert interviews, and internal discussions to ensure alignment with brand objectives and audience preferences.

4. Cross-Functional Collaboration

i. Collaborate closely with cross-functional teams, mainly Brand Management, Design, and Digital Marketing, to develop cohesive, high-impactcontentstrategies that align with the company's goals.

ii. Facilitate open communication and feedback loops to continuously refine, and enhancecontentquality and effectiveness.

Qualifications, Experience, and Required Skills

Bachelor's degree in journalism, English, communications, or related discipline

Minimum 2-2.5 years of professionalcontentwriting experience in a corporate or an agency, with a solid portfolio of work

Exceptional writing and research skills

Exceptional proofreading skills, and familiarity with standard style guides

Excellent organisational skills and multitasking ability

Ability to work independently, and with a team to meet deadlines

Detail-orientation, creativity and adaptability, and appreciation of great design

Proficiency in Microsoft Word andcontentwriting tools

Social media orcontentmarketing experience is a plus