Content & SEO Specialist

Position: Content and SEO Specialist

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About the Job:

Evolving Systems is seeking a Content & SEO Specialist with a strong passion for digital content

development and performance-driven marketing. This role will focus primarily on content strategy,

creation, and curation (60%), while also managing core SEO functions (40%) to ensure visibility,

discoverability, and organic growth. You will work closely with internal teams to write compelling content that resonates with our telecom and B2B audiences, while applying best SEO practices to maximize impact across search engines and digital channels.

Overview

Evolving Systems is seeking a Content & SEO Specialist with a strong passion for storytelling, digital content development, and performance-driven marketing. This role will focus primarily on content strategy, creation, and curation (70%), while also managing core SEO functions (30%) to ensure visibility, discoverability, and organic growth. You will work closely with internal teams to craft compelling content that resonates with our telecom and B2B audiences, while applying best SEO practices to maximize impact across search engines and digital channels.

Key Responsibilities

Content Development (60%)

Plan, create, and publish high-quality content assets, including blog posts, articles, landing pages,

and solution-related copy.

Translate technical telecom/B2B topics into engaging, audience-relevant content.

Curate thought leadership, industry trends, and partner-contributed articles to support brand

positioning and outreach efforts.

Align content themes with marketing campaigns, product launches, and SEO keyword targets.

Maintain a content calendar and ensure timely delivery of assets across formats and platforms.

Collaborate with internal teams to ensure brand and message consistency.

Search Engine Optimization (30%)

On-Page SEO

Optimize metadata, headers, keyword usage, internal linking, and content structure across all

content assets.

Collaborate with the content and web teams to ensure SEO best practices are embedded in every

page.

Technical SEO

Support crawlability, indexing, redirects, schema markup, and other technical hygiene elements.

Coordinate with developers/designers to resolve technical SEO blockers and improve site health.

Off-Page SEO & Outreach

Curate and co-develop off-site content (e.g., guest blogs, external publications).

Build and maintain backlinks through content partnerships, digital PR, and outreach.

Monitor referring domains, domain authority, and link quality.

Content Performance & SEO Reporting

Measure content success through engagement metrics (views, scroll depth, shares) and SEO

metrics (CTR, rankings, organic traffic).

Provide monthly reporting and actionable insights to improve content effectiveness and SEO

visibility.

Leverage tools like Google Analytics, Google Search Console, SEMrush

Qualifications

24 years of experience in content marketing, editorial, or SEO-focused roles.

Advanced writing and editing skills, particularly for a B2B or tech-savvy audience.

Working knowledge of on-page and technical SEO.

Proficient in using CMS platforms (such as WordPress), SEO tools (e.g., SEMrush), and performance analytics tools (including Google Analytics and Microsoft Clarity), or other

platforms with similar capabilities.Strong project management and collaboration skills.

Ability to manage multiple content assets, campaigns, and deadlines.

Nice to Have

Familiarity with telecom, SaaS, or digital infrastructure topics.

Experience with schema markup, structured content, and content repurposing.

Prior experience writing for global audiences or optimizing for multiple geographies/languages.