Content Seeding Executive

• Operate and manage multiple user profiles on Instagram & Facebook
• Seed comments on posts, ads, reels, and relevant conversations to create buzz around the brand
• Craft comments that feel authentic, natural, and engaging not promotional
• Identify trending posts, viral reels, and communities relevant to our campaigns
• Work closely with the marketing team to align comments with campaign objectives
• Track and report seeding activity and performance (reach, engagement uplift, etc.)
  

Requirements

• 12 years of experience in social media marketing, community management, or digital engagement (freshers with strong platform knowledge can also apply)
• Strong copywriting & conversational writing skills in English (Hindi/regional language is a plus)
• Deep understanding of Instagram & Facebook culture, tone, and commenting styles
• Ability to manage multiple personas/profiles without overlap
• Attention to detail, creativity, and awareness of trending formats
• Experience working with D2C brands or digital agencies
• Understanding of performance marketing and how content seeding supports growth