Content Design Vice President JP Morgan Chase & Co.

5.0 - 7.0 years

0 Lacs

bengaluru, karnataka, india

On-site

Elevate user engagement through strategic content design, fostering inclusive and intuitive digital experiences. As a Content Design Vice President in Design and Customer Experience team, you will develop and execute content plans for inclusive, usable product experiences and play a pivotal role in shaping customer experiences through content. Lead strategically important initiatives, drive innovative solutions to complex problems, and collaborate with cross-functional teams. Leverage your expertise in content design and content architecture and provide guidance and direction in the narrative structure of products and services. Create engaging, user-friendly content that effectively communicates complex concepts to a diverse audience. Champion inclusive design and customer experience and contribute to the success of JPMorgan Chase's user experience design efforts. Job responsibilities Develop and implement content design strategies for multiple components of a product or a series of small products, ensure alignment with business requirements and user experience goals Facilitate end-to-end discovery workshops with designers to gain a better understanding of the underlying narrative and optimal content architecture required to make the product intuitive and highly usable Use content models and taxonomies to design, structure and organize digital content to effectively guide customers through the experience and simplify complex technical concepts Collaborate with cross-product teams to develop consistent voice and narrative structures across products and services Champion inclusive language for a diverse audience, ensure seamless, positive interactions throughout the customer journey Required qualifications, capabilities, and skills 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture, focusing on digital products and platforms Ability to design effective content architecture, organizing and structuring content for enhanced user experience and easy navigation within products or websites Expertise in written and verbal storytelling, crafting clear, engaging content that effectively clarifies complex concepts for diverse audiences, adhering to industry standards and best practices Extensive experience facilitating workshops for product and experience design, creating compelling content journeys Advanced technical literacy and deep understanding of content platforms and their impact on user experience Examples of recent work/portfolio required

Posted 4 days ago

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Google Ads Specialist Lantern Digital Services

4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

You are a highly experienced professional with over 5 years of experience, looking to lead ROI-driven CPC and CPA-based Google Ads marketing campaigns for various Indian and international clients. Your responsibilities will include managing campaigns from ideation to execution, monitoring, evaluating, and optimizing campaign performance to achieve desired results. You will conduct keyword research, maintain and monitor keyword bids, budget caps, impression share, quality score, and other important metrics. As part of your role, you will drive campaign optimizations through experiments and new initiatives, such as A/B testing ad formats, copies, bidding strategy, and channel-spend-mix. Additionally, you will be responsible for campaign analytics, measuring and reporting the performance of all marketing campaigns against set goals. You will also research and analyze competitor advertising strategies, collaborate with internal teams to create landing pages, and optimize user experiences. To excel in this position, you must have proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC). You should possess in-depth knowledge of Google Ads, including Search, Display, Discovery, Performance Max, UACs, YouTube Ads, and Google Analytics. An analytical approach, data-driven thought process, and optimization mindset are essential, along with creativity, ownership, and the ability to work independently in a fast-paced environment. Your skillset should include competency in Excel and PowerPoint for analysis and presentations, excellent communication skills, and strong problem-solving abilities. Previous experience in running large-scale App Install campaigns, leading marketing in the Middle East and international markets, SEO optimization, and working with analytics and attribution platforms and ad exchanges will be advantageous. If you are ready to apply your expertise in optimizing ad copy, landing pages, and creative performance, along with managing budgets, brainstorming growth strategies, and executing conversion tests in the digital space, this role is an exciting opportunity for you.,

Posted 1 month ago

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