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1.0 - 2.0 years
2 - 3 Lacs
mumbai
Work from Office
Seeking a creative and results-driven individual to craft compelling social media content that boosts sales and maximizes return on ad spend (ROAS) for diverse brands. Ideal candidates will excel in creating high-impact reels and fostering user-generated content (UGC) like reviews, demos, and testimonials. They should possess a keen grasp of platform nuances, crafting content that resonates with target audiences and drives conversions. Proficiency in video editing, graphic design, and AI-driven tools is essential. On any day you might: Produce engaging content across social media platforms, emphasizing reels, reviews, demos, unboxing, and testimonials. Optimize content using platform best practices to drive conversions. Collaborate with marketing to align content with brand goals and messaging. Stay abreast of industry trends and platform changes to ensure content relevance. Enhance content quality with video editing, graphic design, and AI-driven tools. Ideal Candidate: Experienced in content creation with a focus on reels and UGC. Deep understanding of social media platforms and their nuances. Ability to create conversion-driving content tailored to target audiences. Proficient in video editing and graphic design; familiarity with AI-driven tools is a plus. Strong creative and analytical skills for content optimization.
Posted Date not available
4.0 - 9.0 years
6 - 11 Lacs
bengaluru
Work from Office
Role: SEO Content Marketing Manager Position Type: Full-Time Contract (40hrs/week) Contract Duration: Direct Hire (FTE) Work Schedule: 8 hours/day (Mon-Fri) Location: Hybrid - Bengaluru, Karnataka, India What you'll do: Our Client is seeking a SEO Content Marketing Manager to support global content marketing. This individual will play a key role in growing the SEO program at client, leading the strategy in their respective area in close partnership with the Global SEO Lead. The scope includes leading the international content roadmap for article and video content, promotion and distribution, building repeatable processes, optimizing existing content, and performance reporting. To provide tailored SEO strategy for each geo, this individual will lead the coordination of global and local content strategy in partnership with German, French, Japanese, Italian, and Spanish resources. They will lead the development of systems to operate efficiently across regions. While this individual must be well-versed in all aspects of SEO, their role will have a small emphasis on technical SEO and link building. The individuals will have the opportunity to work closely with cross-functional partners, including Growth Marketing, Product Marketing, Content Marketing, Engineering, Product, and Data Science at the company. Responsibilities Content operations (articles and videos): lead the day-to-day operations with quality and scale. This includes leading the execution of international content roadmaps. Content optimization: optimize existing pieces of content to improve performance. Content promotion and distribution: develop on-going, and repeatable strategies to promote and distribute content to increase performance. Performance reporting: analyze and report on KPIs to track progress and identify opportunities for further enhancement. Top Requirements Minimum requirements: 4 years of experience creating and executing SEO strategy. Ability to create a compelling content marketing roadmap meeting program growth targets and GTM business objectives. This spans from identifying strategic customer pain points to conducting keyword research, delivering content briefs to copy writers, and seeing-through to the delivery of the final product. Well-versed in SEO content production best practices, roadmap creation, topic selection, brand messaging, and voice/tone guidelines. High attention to detail, ensuring precision and accuracy in all tasks while maintaining consistent quality in work output. Strong international SEO skills, including ability to develop coordinated global and local content and hreflang tags. Proficient in content management system (CMS) infrastructure as it pertains to content marketing, with 3 years of direct experience. Ability to understand the connection between user-experience and CMS, and apply this to deliver positive content marketing outcomes. Intermediate technical SEO skills with the ability to identify opportunities and interface directly with software engineers. Strong experience creating performance reporting and measuring success, with emphasis on content marketing reporting. Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software. Experience managing stakeholders, with the ability to handle multiple work streams and requests from a variety of stakeholders, balancing each of them to deliver on the true north objectives of the program and business. Excellent presentation and communication skills (written and verbal) to effectively execute strategies and share with stakeholders. Strong experience using a variety of SEO tools, including Google Search Console, Google Keyword Planner, SEMRush, ScreamingFrog, YouTube Studio, vidIQ etc. Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with minimal supervision. Proficient in professional English literacy. ",
Posted Date not available
2.0 - 3.0 years
3 - 6 Lacs
hyderabad
Work from Office
Develop and execute Data-driven Digital Marketing strategies across various channels, including SEO, SEM, Email Marketing, Social Media, and Content marketing. Plan and manage campaigns to promote Instrukarts products and services, ensuring maximum reach and ROI. Optimize website performance, user experience, and content to improve organic traffic and conversion rates. Monitor, analyze, and report on key performance metrics for all digital marketing campaigns. Collaborate with cross-functional teams to align marketing efforts with business goals. Stay updated on industry trends, emerging tools, and best practices to ensure competitive advantage. Conduct competitor analysis and audience research to identify new opportunities for growth. Qualifications for the Role : Expertise in SEO and content optimization techniques. Proficiency in marketing tools and platforms such as Google Ads, Google Analytics, Facebook Business Manager, and email automation tools. Strong analytical skills and the ability to interpret data to drive strategic decisions. Creative thinker with excellent communication and copywriting skills. Package and other Benefits Quarterly Incentives Offer Board Benefits (Cash Rewards) 6 Days Working (Day Shift) BYOD Reimbursement Positive Work Culture POSH (Prevention of Sexual Harassments) Policy for Female Employees) Special Benefits for Female Employees Qualification: Bachelors degree Positions: 2 Experience: 2 to 3 Years Preferred Benefits: Health Insurance PF
Posted Date not available
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