Content Marketing & Social Media Lead

As a Content Marketing & Social Media Lead at Sun Direct GO in Chennai, you will be responsible for driving discovery, engagement, and communication for our OTT aggregation platform. Your role will involve bridging OTT partners, internal teams, and the audience to craft narratives that amplify content, strengthen engagement, and drive user adoption, retention, and loyalty. Key Responsibilities: - Build and manage the content marketing calendar across OTT partners. - Curate and promote high-performing, trending content and new releases. - Lead SDGO's social media strategy and create culturally relevant, multilingual campaigns. - Drive engagement through influencer tie-ups, user-generated content, contests, and trending formats. - Coordinate with OTT partners and internal teams for campaigns and go-lives. - Utilize analytics to track impact and optimize content and social performance. Qualifications Required: - 5+ years of experience in content marketing, OTT, or social media strategy. - Prior experience in OTT/Media/Entertainment industries is preferred. - Strong storytelling skills, creative thinking, and analytical mindset. - Ability to lead multi-platform and multilingual campaigns effectively. If you are passionate about digital entertainment and adept at connecting audiences with great content, this role offers an exciting opportunity to shape how India discovers and enjoys digital entertainment. Interested candidates can share their profiles at Vishnupriya.r@sundirect.in with the subject line Application Content Marketing & Social Media Lead. As a Content Marketing & Social Media Lead at Sun Direct GO in Chennai, you will be responsible for driving discovery, engagement, and communication for our OTT aggregation platform. Your role will involve bridging OTT partners, internal teams, and the audience to craft narratives that amplify content, strengthen engagement, and drive user adoption, retention, and loyalty. Key Responsibilities: - Build and manage the content marketing calendar across OTT partners. - Curate and promote high-performing, trending content and new releases. - Lead SDGO's social media strategy and create culturally relevant, multilingual campaigns. - Drive engagement through influencer tie-ups, user-generated content, contests, and trending formats. - Coordinate with OTT partners and internal teams for campaigns and go-lives. - Utilize analytics to track impact and optimize content and social performance. Qualifications Required: - 5+ years of experience in content marketing, OTT, or social media strategy. - Prior experience in OTT/Media/Entertainment industries is preferred. - Strong storytelling skills, creative thinking, and analytical mindset. - Ability to lead multi-platform and multilingual campaigns effectively. If you are passionate about digital entertainment and adept at connecting audiences with great content, this role offers an exciting opportunity to shape how India discovers and enjoys digital entertainment. Interested candidates can share their profiles at Vishnupriya.r@sundirect.in with the subject line Application Content Marketing & Social Media Lead.