Content Executive

About the Company: Founded in 2014, Swiggy is India's leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. The phenomenal growth of Swiggy has been driven by great technology, incredible innovation, and sound decision-making. In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city's food and beverage landscape. Servd has built a reputation as a trusted guide for food lovers, expanding from Mumbai to Pune, Bengaluru, Hyderabad, Goa, and Delhi with more cities on the horizon. Job Responsibilities: - Stay attuned to Chennai's ever-evolving food scene, ranging from street food stalls to upscale restaurants, and translate these experiences into engaging written content. - Collaborate with the team to develop content strategies that drive engagement and follower growth. - Create and deliver compelling, scripted content that aligns with the page's theme and resonates with the target audience. - Attend food events, tastings, and restaurant openings to gather first-hand information for posts. - Write scripts for engaging reels to captivate the audience on social media. - Conduct research to stay updated on the latest trends and developments in Chennai's F&B, lifestyle, cultural, and entertainment scene. - Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram page style and guidelines. - Monitor and analyze the performance of content initiatives, providing insights and recommendations for optimization. - Assist in managing the content calendar to ensure timely delivery of content. Desired Candidate Profile: - Proven content writing experience, preferably in lifestyle or hospitality industries. - Comfortable being on camera and/or has proven experience as an Anchor, Host, or Presenter, preferably in the F&B or lifestyle domain. - Excellent writing and editing skills, with keen attention to detail and grammar. - Passion for exploring and discovering Chennai's F&B, lifestyle, cultural, and entertainment experiences. - Proficiency in content management and social media platforms. - Familiarity with SEO principles and keyword research tools.,