Content Developer - Payment systems

Role: Content Developer - Payment systems

Location: Coimbatore (WFO)

Experience: - 6-8 years

Rel. Experience: 4-6 years

JD:

Proven experience in content writing for the FinTech industry, with direct exposure to International Payments, SWIFT, or complex financial services messaging being a huge advantage.

Roles, Responsibilities and Duties / Tasks and duties that define the role

Develop and write a wide variety of content types for both GTM tracks: Thought Leadership content (e.g., Whitepapers, Research Reports, Executive Briefs for Product) and High-Velocity Content (e.g., SEO content, campaign email copy, ad copies, social posts for PeopleSocial). Produce content related to International Payments, SWIFT systems, and cross-border finance with technical accuracy, working closely with the Product Execution SME. Independently understand the nuances of the market and the offering with minimal disruption to the technical and Product Management teams. Apply international content development practices and ensure all content is optimized for specific channels (e.g., LinkedIn Ad copy, Google Search intent, Email open rates). Collaborate directly with the Graphics and Web Tech members of the Core Team to ensure content is delivered in finalized, ready-to-publish formats (e.g., structured data for web deployment).

Good to have skills:

Ability to write thought leadership content (long-form) as well as short-form, high-impact SEO/Campaign/Ad copies.