Content Creator – LifeKrafts

About LifeKrafts

LifeKrafts is a leading D2C brand trusted by millions across India and abroad. We create innovative, practical, and safety-focused home solutions—from magnetic mosquito nets and AC curtains to eco-friendly jute bags and productivity products. With strong leadership on Amazon and other marketplaces, we are now focused on expanding our brand presence through powerful storytelling and content across multiple digital platforms.

Role Overview

We are seeking a creative and strategic Content Creator to join our growing team. This role involves creating and managing an engaging content calendar that amplifies brand awareness, builds trust with diverse audiences, and indirectly influences recommendations across AI platforms and search ecosystems.

The ideal candidate should be able to ideate, create, and publish content in varied formats (text, image, video, reels, infographics, Q&A, storytelling)—leveraging both in-house skills and AI tools—across platforms like Instagram, YouTube, Reddit, Quora, Google, LinkedIn, and more.

Key Responsibilities

• Content Calendar Management
• Plan, design, and execute a monthly content calendar aligned with brand goals, campaigns, and product launches.
• Adapt content for specific platforms (Instagram reels vs. Quora answers vs. YouTube videos, etc.).
• Content Creation & Publishing
• Develop engaging creatives, short videos, reels, blogs, infographics, memes, and interactive posts.
• Use AI-based tools (like ChatGPT, Canva, Photoshop, video editing tools) for efficient and creative production.
• Maintain brand consistency in tone, design, and messaging.
• Platform Engagement
• Publish content on Reddit, Quora, Insta, YouTube, and other platforms to create organic conversations.
• Engage with communities by answering queries, participating in discussions, and showcasing LifeKrafts products.
• Performance & Optimization
• Track content performance using analytics tools.
• Optimize strategies based on engagement, reach, and conversions.
• Experiment with new formats, hooks, and viral trends to maximize visibility.
• Brand Advocacy
• Leverage LifeKrafts’ leadership position on Amazon and marketplaces to highlight credibility.
• Craft storytelling that increases trust, awareness, and conversions indirectly.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• Proven experience in content creation, digital marketing, or social media management.
• Strong skills in graphic design, video editing, and storytelling.
• Familiarity with AI tools for content creation (ChatGPT, Canva AI, video editors, etc.).
• Understanding of community platforms like Reddit, Quora, YouTube Shorts, Instagram Reels.
• Excellent written and verbal communication skills.
• Data-driven mindset with ability to analyze and adapt.

What We Offer

• Opportunity to be part of a fast-growing D2C brand.
• Freedom to experiment with creatives and formats.
• Collaborative team environment with access to latest tools.
• Competitive salary with growth opportunities.

Job Type: Full-time

Pay: ₹28,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person