Content and Social Media Strategist - Retail & E-commerce

Job Title:

Time

About the Role:

Key Responsibilities:

1. Content Strategy Development:

• Develop and execute content strategies focused on the

  US market

  and

  international clients

  , ensuring relevance and engagement for these audiences.
• Collaborate with the

  operations team

  to create strategic content ideas based on audience research and business needs.
• Identify key content placement opportunities across various platforms to maximize visibility and engagement.
• Work as an Individual contributor with the freedom to create and implement strategies independently.

2. Content Creation:

• Write,

  edit

  , and

  design

  compelling content for blogs, social media, websites, email campaigns, and other digital platforms tailored for

  US and international customers

  .
• Create long-form content and other creative pieces for

  e-commerce

  and

  retail clients

  aimed at driving traffic and engagement.

3. Social Media Management:

• Manage our social media accounts on

  LinkedIn

  ,

  Facebook

  ,

  Instagram

  , and other key platforms to engage US and international audiences.
• Increase follower engagement and reach through strategic content partnerships and collaboration.
• Use

  AI tools

  (e.g., Photoshop, Gemini, ChatGPT) to create content at scale while maintaining a personalized touch.

4. SEO and Analytics:

• Perform

  SEO keyword research

  , optimize content with

  metatags

  , and create SEO strategies focused on driving organic traffic from

  US-based

  and

  international

  audiences.
• Track and analyze content performance, including metrics such as conversion rates, engagement, and traffic from the

  US market

  and abroad.
• Communicate marketing results to clients and executives, offering data-driven insights and recommendations for next steps.

5. Collaboration and Communication:

• Work closely with marketing teams, retail operations, and external agencies to ensure cohesive execution of campaigns.
• Communicate campaign results and strategic insights to clients, addressing next steps and potential adjustments.
• Collaborate with our Marketing Team to set up podcast, guest appearances as well as manage as our own internal podcast.

Key Skills and Qualifications:

• Bachelors degree in

  Marketing

  ,

  Communications

  , or a related field.

• 2+ years

  of experience in

  content creation

  ,

  social media management

  , or

  digital marketing

  , specifically for

  US

  and

  international clients

  .

• Strong writing, editing

  , and

  storytelling skills

  with a focus on engaging

  US market

  and

  international retail audiences

  .

• Proficiency in SEO

  , keyword research, and analytics tools (Google Analytics, SEMrush, etc.).

• Experience with content management systems

  (e.g., WordPress, HubSpot) and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Proven ability to

  manage multiple campaigns

  and drive engagement in the

  US

  and

  international markets

  .

• Experience with social media metrics

  , content partnerships, and digital marketing tools to engage followers.
• Genuine interest in Retail technology and other key retail trends shaping the market today.

Tools Commonly Used:

• Content Management Systems:

  WordPress, Zoho.

• Graphic Design Tools:

  Canva, Adobe Creative Suite

• SEO Tools:

  Google Analytics, SEMrush, Ahrefs

• Social Media Management Tools:

  Meta Business Suite, Instantly.AI