68 Consumer Research Jobs - Page 3

- Product Marketing Manager would be required to lead product marketing on the consumer side. As a product marketing leader, s/he is expected to be an authority of consumer's needs for each offerings to consumers. - S/he will need to own the consumer's journey across marketing and product funnels. S/he will be expected to work with external agencies (creative / media/research), marketing team, product team(s), operations team(s) to solve user needs at various points of the marketing & product funnels, and grow the individual business lines. - Consumer side offerings (products) include: - student counseling, student alumni connect for expansion and related activities Responsibilities would include : - - Drive consumer obsessiveness within the various team(s - Understand the needs of various consumer segments for various products - Continuously meet consumers for different product lines, and be the undisputed voice of the consumer in every forum - Discover a unique differentiated value proposition for each of the products based on robust market research. - Ensure each stakeholder- buy-in into this value proposition and serve as the checker who ensures that lives up to this value proposition - Create and monitor consumer feedback loops to ensure the right product features are prioritized and built - Formulate a robust communication and growth strategy for each of the product lines and work with different stakeholders execute the growth plan - Create programs and campaigns that ensure strong retention of the platform - Co-own revenue and transaction volumes with Product & digital marketing - Define KPI's of marketing effectiveness of digital, brand campaigns and track it along with the respective teams - Formulate and execute effective communication loops that ensure high product usage and maximizes good product experience Must have's : - Good understanding of digital marketing - Strong understanding of B2C marketing, Brand marketing - Strong understanding of media mix: Digital, TV, OOH, Print etc. - Good experience of consumer research and uncovering consumer insight- Ability to lead teams through influence - Ability to thrive in a little chaos and bring order to it.

Location(s): India City/Cities: Gurugram Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: March 28, 2025 Shift: Job Description Summary: Please note: This is not a Remote role and will require the incumbent to be based either in Gurugram, India and follow a hybrid work schedule. This is an Individual Contributor role. We are seeking an innovative and results-driven Manager to join our INSWA Global Development Initiative (GDI) team. The ideal candidate will possess strong expertise in juice and dairy product development, core RD science, and digital dexterity. This role focuses on utilizing consumer and technology insights to deliver differentiated technologies and holistic product, packaging, and process solutions. What You ll Do for Us : Lead juice and dairy category product development for INSWA, ensuring projects meet quality, timing, and budget targets. Employ a design to value and end-to-end (E2E) approach, incorporating sustainability, regulatory requirements, consumer preference, and supply chain considerations. Drive and build future innovation pipelines with the innovation network through a deep understanding of market and consumer trends. Use expertise in prototyping and stability tracking to ensure successful product designs. Leverage Technical Consumer Research (TCR) tools to drive product superiority. Ensure robust product validation and co-lead scale-up trials in bottler plants. Leverage digital tools to enhance work efficiency and improve pace of innovation. Communicate clearly and constructively with partners to deliver creative ideas, solutions, and project progress. Apply influencing skills to drive prioritization and resolve conflicts and challenges. Actively participate in global juice and dairy technical platforms. Understand Coca-Cola s system dynamics from bottling to global supply chains to enable winning innovations. Translate consumer insights and technology trends into successful innovations. Align global pipelines with local market and consumer needs. Mentor junior Product Developers (PDs) and support their project management skills. Assist in resource allocation and develop the nutrition platforms technical capabilities Qualifications Requirements: At least 5 years successful product development experience in the beverages industry or 4-6 years successful experience in related food industry. Bachelors, Master s, or Post-Graduate degree in food science, chemistry, or related field. Fluent in English, with proficiency in an additional language preferred. Willing to travel up to 20% annually. Desired Skills and Competencies: Strong capability of beverage development, ingredient knowledge, and industry standards. Digital literacy: Advanced digital skills to employ data analytics, AI, and digital prototyping in innovation. Data integrity and cybersecurity awareness. Excellent analytical, problem-solving, and project management abilities. Agility, resilience, and creativity to navigate new product development projects. Stakeholder management, innovation leadership and strategic decision making. Proficiency in statistical analysis and experimental design. Proficiency to navigate within diverse ways of working. Embodying empathy and adeptness in conflict resolution. Commitment to sustainability and familiarity with science-based targets for eco-design and supply chain (e.g., tracking ingredient sourcing and lifecycle impacts, and foundational knowledge on circular economy). What can help you to be successful in the role Growth Behavior: Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity. Smart Risk: Makes bold decisions/recommendations. Externally Focused: Understands the upstream and downstream implications of his/her work. Performance Driven Accountable: Has high performance standards. Outperforms her/his peers. Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace. Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance. Leadership Behavior Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders. Collaborate with the System, Customers and Key Stakeholders Develops Self and Others: Develop self and support others development to achieve their full potential. Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business. What We Can Do For You Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership Development process. Diverse and inclusive culture: You ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable. International Experience: Become part of international projects and work along multicultural teams, through our global network. Skills: Chemistry, Communication, Continual Improvement Process, Data Compilation, Food Safety and Sanitation, Food Sciences, Food Technology, Laboratory Testing, Leadership, Product Development, Researching Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Group Head - Strategy Group Head - Strategy Mumbai, India Description EssenceMediacom is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head Strategy to join us. In this role, you will be part of the central strategy team, based out of Mumbai. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to Strategy lead 3 Best things about the job: Drive audience and cultural insights that help inform the media and partnership investments for FMCG client Exposure to best of tools and partnership eco-system that enables data -driven insights, and constantly lear n ing about new innovation oppurtunities Best practices and case studies from GroupM In this role, your goals will be: In three months: Understand the brand portfolio, competition set, current research and studies and client requirements Ability to r ead both structured data (brand health, media investments) and unstructured data ( Youtube comments, social posts) to craft an understanding of what is relevant for brand and its strength and weaknesses Use social listening and 3 rd party tools to craft reports and studies that address requirements eg: GenZ media trends, analysing category conversations around themes like festivals or tracking and monitoring current campaigns In six months: You would be the go-to expert on any kind of audience and cultural insights which will help planners and clients to better create media plans and partnerships Understand the specific cohorts related to the client business and go deep on how to address them in media and communication Set up cadence and structures for brand reporting on social listening, insights, cultural oppurtunities Collaborate with the necessary teams during the course of a campaign or an Annual Plan to create frameworks and provide point of view on new trends. In 12 months: Create a positioning and media map for client brands vs competition and improvement areas Recognised contributor adding value from qualitative and quantitative research to improve media plans (Eg: recommending a new platform, capitalising on a new trend) Responsibilities of the role: Custodian of all insights around a brand: brand tracks, consumer research from client, tool outputs Crafting the project scope, tools needed, and the content to be covered Ability to effectively present the work in a compelling storytelling manner. E xplore new methodologies, use of AI tools in audience and cultural understanding What you will need: Understanding of various qualitative and quantitative tools like TGI, GWI , Unmetric, Talkwalker etc Should have the capability of mining and articulating media/consumer insights. Understanding of media eco-system, cultural tentpoles ability to craft POVs on how these can be leveraged by client (Eg: Emerging sports partnerships ) Minimum qualifications: MBA 5+ years of Qualitative / Quantitative Research experience Keen interest in consumer behaviour, media landscape, brands and marketing More about EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color , national origin, gender, sexual orientation, age, or marital status. About India: 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Survey Project Manager, Pricing and Feasibility Job Title : Survey Project Manager, Pricing and Feasibility Location : Pune, India About This Role : Comscore is looking for a new Survey Project Manager, Pricing and Feasibility who will be part of a dynamic group tasked to develop and deploy consumer-research surveys. This person will be expected to ensure effective and efficient project management of the survey feasibility and pricing process, while building strong partnerships with internal partners. What You ll Do : Collect necessary project-specific information Engage appropriate third party vendors Assess project feasibility Select third-party vendors based on cost, feasibility, and field span Compute appropriate project price Maintain historical pricing and feasibility information Provide project manager support; act as liaison for third party vendors Track and manage project costs What You ll Need : BA/BS in Business, Analytical or related field 1+ yrs project management experience Working knowledge of MS Office Suite Good understanding of the internet ecosystem Strong detail orientation, time management, and prioritization skills Strong communication and client service skills Eagerness to expand knowledge Shift Timing : The regular hours for this shift will be 2 pm --11 pm IST. Occasionally, earlier or later hours may be required for meetings with teams in other parts of the world. Additionally, for the first 4-6 weeks of onboarding and training, US Eastern time hours (IST -9:30) may be required. Benefits : Medical Insurance coverage is provided to our employees and their dependants, 100% covered by Comscore; Provident Fund is borne by Comscore, and is provided over and above the gross salary to employees; 26 Annual leave days per annum, divided into 8 Casual leave days and 18 Privilege leave days; Comscore also provides a paid Recharge Week over the Christmas and New Year period, so that you can start the new year fresh; In addition, you will be entitled to: 10 Public Holidays; 12 Sick leave days; 5 Paternity leave days; 1 Birthday leave day. Flexible work arrangements; Summer Hours are offered from March to May: Comscore offers employees the flexibility to work more hours from Monday to Thursday, and the hours can be offset on Friday from 2:00pm onwards; Employees are eligible to participate in Comscore s Sodexo Meal scheme and enjoy tax benefits About Comscore: At Comscore, we re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients partners. Though our roles and skills are varied, we re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we d love to hear from you. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. C omscore is committed to creating an inclusive culture, encouraging diversity. *LI-JL1 Survey Project Manager, Pricing and Feasibility Returning User If you have previously registered/applied with us and would like to edit or remove your profile, request information, or view the status of your application, please log in. Join the Talent Network New roles become available frequently. Join our Talent Network and we will keep you updated on all the happenings at Comscore and alert you when there is a role that might be exactly what you are looking for!

Job Description : Job Title - Senior Manager - Consumer Planning About us With over 200 brands sold in nearly 180 countries, we re the world s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function: Our Marketing team are creators, helping to build and nurture some of the world s most loved brands. We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands uniqueness , understand their purpose, and put them at the heart of celebrations everywhere . Together, we re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you ll be celebrated and supported in our inclusive culture.. About the team: ( TE to provide) About the role: (TE to provide) Role Responsibilities: The purpose of the role is to enable brand planning decision making by partnering with the marketing team in identifying the right growth segments (Market Trade Insights), making Diageo brands innovations more appealing to consumers (Consumer Insights and Planning). TYPICAL ROLE REQUIREMENTS Qualification: MBA with a specialization in Marketing Experience: 7-10 Years of experience with at least 5-6 years of solid primary marketing research experience (client or agency) in consumer research. client-side experience is preferable. Best Suited for Someone who - Can synthesize and see patterns in the data and has proven ability to influence business decisions and outcomes Very curious in nature, wanting to understand the whys and arrive at the so what. Proven track record of proactively informing the business Balances creativity with precision. Is well versed with Quantitative and Qualitative research tools and techniques, and comfortable working with abstract data. Believes in Story-telling and adept in converting research solutions into answering business questions. Knowledge skills: Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches Extensive experience across product categories, specifically CPG (consumer packaged goods) Ability to apply statistical and other multivariate analyses Proficient with MS Office and statistical packages such as SPSS Strong communication skills in writing, speaking and presenting AREAS OF RESPONSIBILITY Planning Insights Generation Responsible for jointly developing the strategy for new and existing businesses and innovations along with the brand teams. Deliver true consumer insight by using both primary and secondary research. Define problems, collect information, establish facts and draw valid conclusions to drive insights. Contribute to ongoing thought leadership initiatives based on consumer insights skills - Insights generation, rigour in diagnostics and fore sighting. Act as a bridge between smart strategic thinking and great creative solutions. Keep abreast of developments within the client s industry and pass on this knowledge to the rest of the team. 2. Market research Marketing Business Planning Develop a deep understanding of consumers, trade and markets in India across categories, and be the consumer insights and knowledge champion. Define the data needs with input from stakeholders and then work closely with the brand teams as well as with the suppliers on ensuring high quality deliverables, reporting and analysis. Display strong focus and involvement in understanding business and brand objectives and working with brand teams to develop and manage learning plans to best meet them. Provide data to prepare and support brand plans made annually, and to evaluate the effectiveness of the market intervention strategies. Identify areas for research and manage all market research initiatives, both qualitative and quantitative keeping in mind time and budget. Identify suitable research agencies, oversee the research activities, collate field data, define logical cuts and check the sanity of the information provided. Responsible for planning different aspects of research function such as consulting with marketing teams to understand research issues, solicit bids from research agencies, select and manage research agencies. Develop questionnaires, analyse and interpret data collected, develop presentations and make recommendations based on findings of the research. Contribute to the development and application of Best Practices for Consumer and Market Insights within Diageo. 3. Execution of research projects Develop strong relationships with global and regional external research suppliers to ensure superior service and quality. Conduct regular market research activities to gauge the pulse of the industry and be up to date with latest trends in consumer preferences and competitor strategy. Conduct regular market assessment exercises to represent market data/activities (own product v/s the competitor). Undertake strategic research activities for spotting global and macro-economic trends in spirits industry. Provide strategic feedback like competitor movement, emerging trends, changing consumer preferences to the respective brand head based on market analysis. Maintain ongoing relationships with external research agencies and consultants to ensure the organization receives excellent standards of service. Provide deep dive assessments of market focused topics as needed to support internal brands. Provide high priority industry impact assessments in collaboration with key business unit leaders. Develop knowledge modules on a regular basis based upon research done on a brand/ segment/ category. Periodic report sharing with Head of Marketing and Category Head on the research assignments handled and status. Diversity statement Celebrating our inclusive and diverse culture is core to Diageo s purpose of celebrating life every day everywhere . This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Experience / skills required: (TE to provide) Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you re supported from day one. Rewards Benefits Statement: (TE) Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you ll be welcomed and celebrated for who you are just by being you. You ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspiredThen this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Bangalore HO Additional Locations : Job Posting Start Date : 2025-03-19

Senior Associate, Business Growth at Headout Bengaluru Why Headout? What we do is important In an increasingly digital world, there is a desperate need to augment our human experience by getting us to interact with the real world around us and the people in it. At Headout, our mission is to be the easiest, fastest, and the most delightful way to head out to our next real-life experience. We do this by running a managed marketplace to the world s most exceptional real-life experiences from immersive tours to museums to live events and everything in between. We ve got scale, fast growth, and solid fundamentals Headout has served tens of millions of guests from 196 countries (every single sovereign state on the planet) on one of our experiences across 100+ cities in 14 languages. Today, we have sales of 100s of millions of $s a year and are growing rapidly. Contrary to the norm, we deliver this scale and growth while being profitable. Weve been unit profitable for 18 months + and have recently turned EBITDA profitable as well. We have raised $60M+ from top-tier investors and are building a durable company for the long term - because thats what our mission needs and deserves. Now is the right time While we have a fast-growing business, we are still very early in our journey with a large upside to capture and have a team that is small enough for you to have an indelible outsized impact on our journey. We are not too early, we are not too late. Our culture Every place has its own beat and we are no different. We are not the right place for everybody but we are the right place for a certain group of people. Read more about it here: https://bit.ly/HeadoutPlaybook The role The Growth Team at Headout is responsible for launching and growing Headout s business in some of our key markets around the world. You will be working with the team directly responsible for growing Headout s GMV & Revenue in one or more regions. The role is based in Bengaluru, so we are only seeking candidates who are either local or open to relocating to the city. What makes this role special? Analyze: You will use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities. Problem solve: You will think outside the box and come up with innovative solutions to drive growth. user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing on traffic/funnel enhancement to drive impact. Business acumen: You will build solid understanding of the supply landscape and competition, and work with regional BD teams to build and grow strategic partnerships with supply partners. Consumer focus: You will undertake consumer research to identify needs and pain points, and come up with consumer understanding-backed ideas to unlock new avenues of growth. Ownership: You will own zero-to-one projects and new initiatives related to growth, (e.g., external marketplace partnerships, booking conversion improvements, etc.); from research & validation to transitioning to functional ownership & scale-up. You should be able to define metrics, create systems, and build dashboards to track progress towards growth goals. What skills & experience do you need? 2-5 years of work experience, preferably in growth or category management roles in high-growth B2C companies in e-commerce, hyperlocal commerce, or similar Extremely proficient in working with data analysis and visualization and proven ability to use insights and information clearly to drive business decisions A self-starter and owner mentality - you can leverage the first principle thinking and lead "first-time" assignments with no playbook from initial problem framing to solution rollout EEO statement At Headout, we don t just accept differences we celebrate it, we support it, and we thrive on it for the benefit of our employees, our partners, and the community at large. Headout provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. During the interview process, if you need assistance or an accommodation due to a disability, you may contact the recruiter assigned to your application or email us at life@headout.com . Privacy policy Please note that once you apply for this job profile your personal data will be retained for a period of one (1) year. Headout shall process this data for recruitment purposes only. Once the relevant job profile is filled or once the time period of one (1) year from the date of the job application has passed, whichever is later, Headout shall either delete your data or inform you that it shall keep it in its database for future roles. In compliance with the relevant privacy laws, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that the processing of your personal data be restricted. If you have any concerns or questions about the way Headout handle your data, you can contact our Data Protection Officer for more information.

Position: Manager - Data Researcher Location: Ahmedabad Job Type: Full Time About Smytten ! Smytten Pulse is an integrated platform for consumer insights, research, and advertising, revolutionizing the landscape of consumer-brand interactions. We bridge the gap between brands and their target audiences, enabling marketers to maintain a competitive edge by crafting agile and informed strategies with real-time consumer data solutions that seamlessly adapt to evolving consumer needs. It empowers the brands with the data and insights they need to succeed. Through our data-driven approach, we help brands understand consumer preferences, navigate evolving trends, and seize a competitive advantage. Were dedicated to transforming the way consumers experience brands. About Job Role! Consumer Research Insights will be responsible for gathering sharing insights that can be used to inform and support decision-making. This role is also important to the wider business as reliable consumer and market insights are critical enablers for the growth of the product/service. Roles and Responsibilities Roles : Possess strong analytical skills with the ability to leverage data to develop strategy/decisions. Expert knowledge of Quantitative Qualitative research techniques and methodologies. Key focus on shopper research tools techniques. Complete grasp of shopper research implications to talk meaningfully with clients and provide inputs Strong customer service and interpersonal communication skills. Responsibilities : Devising actionable strategies from customer insights. Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations. Managing external agencies for the execution of research projects. Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs. Maintain an accurate, complete, up-to-date and insightful client business profile to be shared with senior management. Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities. Conveying analysis and recommendations via presentations and written reports. Experience : 4+ years of work experience in Data Research Insights Qualifications : MBA in Data Science or Data Analyst Graduate in Business Analyst or Data Researcher

As a D2C Business Development Manager Key Responsibilities: Develop & execute D2C sales strategies across owned platforms, marketplaces, and social commerce channels. Identify and onboard strategic partnerships to boost brand visibility and revenue. Work closely with marketing teams to enhance customer acquisition through performance marketing, influencer collaborations, and CRM initiatives . Optimize the end-to-end customer journey for higher retention and lifetime value. Analyze sales data, consumer trends, and market insights to improve revenue and profitability. Collaborate with logistics and supply chain teams to ensure seamless order fulfillment. Manage and optimize D2C technology stack, including website, payment gateways, and customer service integrations. Requirements: 4+ years of experience in Business Development, Sales, or Growth in a D2C or e-commerce environment. Strong understanding of D2C platforms, digital marketing, and online sales strategies . Experience in performance marketing, social commerce, and influencer-driven sales is a plus. Data-driven approach with proficiency in analytics tools. Excellent negotiation, leadership, and communication skills. Why Join Us? Be part of a fast-growing D2C brand with immense growth potential. Competitive salary and performance-based incentives. A dynamic and innovative work culture that encourages creativity and ownership.

New product and process development, quality improvement and upgradation, develop and update quality control procedures for the manufacture ofproducts in plants, sensoryprofiling of products, flavor profiling and product compatibility studies,shelf life evaluation, consumer research activities, supplier development,plant layout and scale up Requirements Exp in R&D/QA position at policy making level in a food relatedbusiness

Description Position at EssenceMediaCom EssenceMediacom is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Strategy to join us. In this role, you will be part of the central strategy team, based out of Mumbai. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Sr. Business Director - Strategy 3 Best things about the job: Drive audience and cultural insights that help inform the media and partnership investments for FMCG client Exposure to best of tools and partnership eco-system that enables data -driven insights, and constantly lear n ing about new innovation oppurtunities Best practices and case studies from GroupM In this role, your goals will be: In three months: Understand the brand portfolio, competition set, current research and studies and client requirements Ability to r ead both structured data (brand health, media investments) and unstructured data ( Youtube comments, social posts) to craft an understanding of what is relevant for brand and its strength and weaknesses Use social listening and 3 rd party tools to craft reports and studies that address requirements - eg: GenZ media trends, analysing category conversations around themes like festivals or tracking and monitoring current campaigns In six months: You would be the go-to expert on any kind of audience and cultural insights which will help planners and clients to better create media plans and partnerships Understand the specific cohorts related to the client business and go deep on how to address them in media and communication Set up cadence and structures for brand reporting on social listening, insights, cultural oppurtunities Collaborate with the necessary teams during the course of a campaign or an Annual Plan to create frameworks and provide point of view on new trends. In 12 months: Create a positioning and media map for client brands vs competition and improvement areas Recognised contributor adding value from qualitative and quantitative research to improve media plans (Eg: recommending a new platform, capitalising on a new trend) Responsibilities of the role: Custodian of all insights around a brand: brand tracks, consumer research from client, tool outputs Crafting the project scope, tools needed, and the content to be covered Ability to effectively present the work in a compelling storytelling manner. E xplore new methodologies, use of AI tools in audience and cultural understanding What you will need: Understanding of various qualitative and quantitative tools like TGI, GWI , Unmetric, Talkwalker etc Should have the capability of mining and articulating media/consumer insights. Understanding of media eco-system, cultural tentpoles - ability to craft POVs on how these can be leveraged by client (Eg: Emerging sports partnerships ) Minimum qualifications: MBA 5+ years of Qualitative / Quantitative Research experience Keen interest in consumer behaviour, media landscape, brands and marketing More about EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color , national origin, gender, sexual orientation, age, or marital status. About India: 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Role & responsibilities Product efficacy and Sensory assessments and result communication as per the set schedules. Work independently and in teams to enable timely decisions on the assigned projects. Actively engage with Consumers to aid draw insights on products and consumer behavior and preferences. Operate and maintain advanced Instruments to measure Skin and Hair attributes. - Ensure documentation thoroughness of all the assigned projects. Participate in ideation and troubleshooting activities within the group. Assist in product claim substantiation through Panel / Consumer studies, product efficacy demonstrations etc. Requirements Preferred candidate profile Work Experience : At least 3-4 years of experience in Consumer Research and Sensory science, Basic appreciation of Statistics. At least 1-4 years of experience in Clinical Trials / regulatory affairs. Skills : Self-Drive, Strong, Clear and Open Communication Skills, Sound Analytical Mindset, Flexibility to work Independently and in Teams. Inclination to learn and operate advanced instruments and research methodology employed in product efficacy assessments and understanding consumer behavior. Networking capabilities; Multilingual especially Kannada, Tamil, Telugu, Hindi; Photography and Videography skills. Qualifications : Masters in any Biological Sciences / Statistics / Cosmetics / Psychology

Description Position at EssenceMediaCom EssenceMediacom is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Strategy to join us. In this role, you will be part of the central strategy team, based out of Mumbai. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Sr. Business Director - Strategy 3 Best things about the job: Drive audience and cultural insights that help inform the media and partnership investments for FMCG client Exposure to best of tools and partnership eco-system that enables data -driven insights, and constantly lear n ing about new innovation oppurtunities Best practices and case studies from GroupM In this role, your goals will be: In three months: Understand the brand portfolio, competition set, current research and studies and client requirements Ability to r ead both structured data (brand health, media investments) and unstructured data ( Youtube comments, social posts) to craft an understanding of what is relevant for brand and its strength and weaknesses Use social listening and 3 rd party tools to craft reports and studies that address requirements - eg: GenZ media trends, analysing category conversations around themes like festivals or tracking and monitoring current campaigns In six months: You would be the go-to expert on any kind of audience and cultural insights which will help planners and clients to better create media plans and partnerships Understand the specific cohorts related to the client business and go deep on how to address them in media and communication Set up cadence and structures for brand reporting on social listening, insights, cultural oppurtunities Collaborate with the necessary teams during the course of a campaign or an Annual Plan to create frameworks and provide point of view on new trends. In 12 months: Create a positioning and media map for client brands vs competition and improvement areas Recognised contributor adding value from qualitative and quantitative research to improve media plans (Eg: recommending a new platform, capitalising on a new trend) Responsibilities of the role: Custodian of all insights around a brand: brand tracks, consumer research from client, tool outputs Crafting the project scope, tools needed, and the content to be covered Ability to effectively present the work in a compelling storytelling manner. E xplore new methodologies, use of AI tools in audience and cultural understanding What you will need: Understanding of various qualitative and quantitative tools like TGI, GWI , Unmetric, Talkwalker etc Should have the capability of mining and articulating media/consumer insights. Understanding of media eco-system, cultural tentpoles - ability to craft POVs on how these can be leveraged by client (Eg: Emerging sports partnerships ) Minimum qualifications: MBA 5+ years of Qualitative / Quantitative Research experience Keen interest in consumer behaviour, media landscape, brands and marketing More about EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color , national origin, gender, sexual orientation, age, or marital status. About India: 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Looking for respondents for a jewellery consumer study. You will visit assigned stores, evaluate Jewellery designs and debrief in an online interview. This is a gig based, flexible role, suitable for professionals, homemakers, and retirees. Required Candidate profile You should understand basic jewellery design from a consumer perspective with basic knowledge of traditional jewellery and functional daily wear Perks and benefits Choose assignments as per availability. Paid work.

Amazons vision is to be the earths most customer centric company . The ambition of the Amazon payments business is to transform payments in India . The payments data team provides data and insights to the partner verticals so as to enable them to take decisions. This a senior role. The role requires team-work and building a business perspective. The individual will have to interact extensively with other members within the team, across business lines work in partnership with Machine Learning and Central Customer Analytic teams. There will be a steep learning curve, adding a fair amount of business skills to the individual. Key job responsibilities 1) Ability to do exploratory analysis: Fetch data from systems and analyze trends 2) Identify consumer segments that need to be actioned to drive adoption of Amazon Pay 3) Developing India specific customer segmentation models to improve the efficiency of marketing and financing product roadmap inputs . 4) Establishing mechanisms for cross functional teams to consume customer insights to improve engagement along the customer life cycle 5) Work with cross functional teams About the team The ambition of the Amazon payments business is to transform payments in India . The payments data team provides data and insights to the partner verticals so as to enable them to take decisions. - 3+ years relevant experience in financial/business analysis - Experience defining requirements and using data and metrics to draw business insights - Experience making business recommendations and influencing stakeholders - 3+ years of experience with Advanced SQL, advanced Excel and Data visualization tool like Tableau, Power BI etc. - Strong acumen and relevant experience in hypothesis testing and exploratory data analysis - 5+ years of experience in B2C business across marketing analytics, consumer research, consumer loyalty functions - Ambitious individual with a strong analytic approach and bias for data based judgement, Inquisitive mindset with proven problem solving ability, and a passion for big data - Proven track record in leveraging customer insights for influencing business teams

We are seeking a Qualitative Research professional to join our prestigious organization, ResearchFox Consulting Pvt. Ltd. This role is responsible for providing support to the qualitative team on day-today management of research projects, including client servicing, inter- and intra-office project coordination and analysis, report writing for market research projects. A Qual Researcher plays a crucial role in gathering, analysing, and interpreting data to uncover insights that drive strategic decisions and business growth. Key Responsibilities Prepare screeners and recruitment questionnaires for screening participants. • Deliver fieldwork briefing to ensure the interviewers are clear about the purposes and logic of the flow of the screening questionnaires. • Work on designing discussion guides to ensure the prompt meaning findings and are actionable. • Hands on moderation for basic qualitative interviews, such as focus groups and in-depth interviews. • Assist senior members on analysis and draft report to present easy-to-read and meaningful linkage to conclusions. • Assist in proposal preparation and cost estimation to achieve competitiveness and cost effectiveness. • Analysing and interpreting data to identify trends, patterns, and correlations. • Utilizing behavioural study approach and other tools to extract meaningful insights from data. • Assessing data quality and integrity to ensure accuracy and reliability. • Hands on MS Power Point, Excel and Word is must Required Qualifications Master's degree with sound academia and good communication skills. Preference on knowledge on subjects like - Psychology, Sociology, Marketing or Languages • Marketing and business learning / knowledge an advantage • Knowledge of basic qualitative research methodologies Skill Excellent problem-solving and critical thinking skills. • Clear communication and presentation abilities to convey complex data insights effectively. • Attention to detail and a strong commitment to data accuracy and integrity. • A positive and proactive team player with good communication skills • Cheerful and sensible personality with good inter-personal skills • Meticulous, able to handle multiple tasks efficiently and in an organized way • Good to have Automotive & FMCG Industry experience Other Requirements Willingness to work beyond office hours when required or over the weekends • Open to travel to other parts of country.

About PhonePe Group: PhonePe is India s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is Indias first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the companys vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. Culture At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us! About PhonePe Group: PhonePe is India s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is Indias first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the companys vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. About Pincode: Pincode is a shopping app that offers a revolutionary new approach to e-commerce. Pincode places the local stores and sellers at the forefront of the digital shopping growth story. With Pincode, every Indian shopkeeper, regardless of their location, is digitally empowered to tap into the vast potential of e-commerce, creating unprecedented opportunities for growth, while driving innovation at scale. Key Responsibilities : Understanding of assortment and pricing across categories. Ensure adequate assortment representing the category. Work with brands and Merchant team to address category representation across cities and pin codes. Working with Brand Partners and Cross-Functional Teams to develop and execute business plan category strategies. Owning the end to end PL for the category including assortment, pricing, Ads revenue and other income. Liaison with consumer research, CRM, merchandising, sourcing, and NPD teams for the overall growth of the portfolio. Lead category campaigns focused on the growth of platform and the respective categories. -Minimum experience required -3+ Years of relevant experience PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog . Life at PhonePe PhonePe in the news

About the Role We at Innovaccer are looking for a Product Manager to build products that will have real and large-scale impact. You will manage the end-to-end product lifecycle: conceptualize, prioritize requests and requirements from multiple internal and external stakeholders, and drive product development through close interaction with engineering, design and other teams. To succeed in this role, you ll need to have structured problem-solving skills, strong analytical abilities, willingness to take initiatives and drive them, excellent verbal and written communication skills and high levels of empathy towards internal and external stakeholders, among other things. A Day in the Life Define and conduct market research to gain better understanding about user needs and behavior Gather information and data from multiple sources (consumer research, partners, vendors, competitive analysis), develop insights, and translate findings into action Define and establish the product vision, goals, supporting business metrics, and success indicators. Drive large-scale projects, working cross-functionally with designers, software development engineers, other product managers, and external partners to guarantee a smooth and efficient product delivery Drive customer adoption and engagement; leverage analytical tools and customer feedback for insight driven initiatives Communicate regularly with senior leadership on status, risks and change control What You Need Bachelor s degree within a technical discipline or equivalent experience 4+ years of relevant work experience in product management, most preferably on consumer-focused products Demonstrated ability to work from ambiguous problem statement to detailed solutions. You can take a vague problem, crisply frame the challenge, identify a path forward, and drive an initiative over the finish-line Detail oriented and able to understand the bigger picture by using your technical expertise and problem-solving abilities to prioritize and manage blocking issues Proven ability to successfully define and execute complex cross-functional customer value adds end-to-end while maintaining clear communication at all levels History of outperforming colleagues in the following areas: Resourcefulness - You are able to figure out ways to get things done. Taking Initiative - You go out and do it, without being told. You can take chances, fail, and learn Velocity - You are able to function and complete tasks quickly and at a high level even when things are constantly moving and changing at a fast pace Judgment - While being fast and resourceful, you make smart and ethical decisions Experience defining projects, understanding and representing customer requirements, writing detailed functional and test specifications, coordinating efforts to scope, schedule, and deploy new features sets Proven ability to handle communication at both an executive and engineering level Expertise driving software development with program management tool Previous experience of or high levels of comfort with working on a team that spans multiple time zones Previous experience of managing junior PMs is preferred but not mandatory We offer competitive benefits to set you up for success in and outside of work. Here s What We Offer Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days. Parental Leave: Experience one of the industrys best parental leave policies to spend time with your new addition. Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? Weve got you covered. Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury. Pet-Friendly Office*: Spend more time with your treasured friends, even when youre away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only. Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your childs well-being first. *India offices

Join us in building & marketing the future of entertainment in India. Prime Video (PV) is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want. Prime Video India is not just one of the fastest growing markets worldwide, but also one of the most loved & preferred OTT destination for our customers. We work in a dynamic environment where delighting our customers & innovating on their behalf is at the heart of everything we do. We are looking for a seasoned insights leader to champion systematic process to build and leverage customer insights that will guide PV s marketing and growth strategy in India. This role is expected to work with the marketing leadership team to evolve and drive the overall insights strategy for the India business. The candidate should be adept at defining the business problems, identifying the right hypotheses, design and execute required types of research, ensuring timely delivery and dissemination of research outputs. This role requires an individual with deep expertise in consumer research, along with excellent analytical and communication skills. At the core, she/he should be willing to truly represent the unbiased voice of the customer. The successful candidate will be a self-starter, with strong attention to detail, vocally self-critical, with an ability to work in a fast-paced and ever-changing environment. She/he should recognize that the true measure of success is based on the business impact the projects have had. She/he needs to combine their experience across consumer research and analytics with a passion for entertainment to provide rich insights to help us deliver impactful messaging around our brand, content and product. Key job responsibilities Lead and develop the insights function by driving a prioritized roadmap of research programs (Qualitative & Quantitative) for the marketing team. It will also require collaborating with other cross-functional research/product and content teams in India and globally, to systematically surface customer insights and gaps. Own end-to-end delivery in the designing & execution of research programs and roadmap goals - including scoping with local and international business leaders - influencing research agencies on design, data collection and data analysis Responsible for marketing performance reporting, including brand health, campaign KPIs and program performance reports. Contribute to the weekly, monthly & quarterly business reviews with performance metrics and customer VOCs supported with insights that enable clarity and decision making. Demonstrate thinking & design in areas of brand equity, consumer segmentation, opportunity sizing based on first principles. Lead adoption of newer research techniques that could help in quick dipsticks and early feedback capture. Design and execute large scale internal customer insights programs to measure impact of various content/ brand/ service/ new product initiatives on salience, consideration, NPS etc. Work closely with the new initiatives teams (across content and product) to get customer facing inputs and validations, ensuring early stage effectiveness and improving the odds of success when launched Own, manage and develop strategic relationships with external research agencies to drive APV research roadmap in a high quality and cost-efficient manner - 5+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to stakeholders - Experience using Microsoft Excel to manipulate and analyze data