111 Consumer Research Jobs - Page 2

Overview Act as an expert on consumer insights with focus on social listening to answer business questions in a compelling and engaging way. This expertise will include Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sources Available tools to analyze consumer trends from market manifestations based on Big Data Trendscope to identity and analyze Food and Beverage trends ai to produce inspiring Springboards about territories and platforms based on digital conversations Social Listening Sprinklr ADA Innovation and creative evaluation Responsibilities Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to tell the story in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and one page summary for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work. Key tasksEnd to end delivery of alignment on the brief, proposal coordination, execution and delivery of results. Lead social listening projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a Social Listening brief Ensure highest level of data quality and validation Qualifications Social Listening Expertise with a heavy focus on Insights vs Reporting 4-6 years of experience preferrable at a FMCG company / client, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams. Understanding of Brand and Innovation strategy process and Insights critical roles at each stage. Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc. Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior. Demonstrated skills with written communication especially in PowerPoint and email Strong verbal and written communication English Project Management Highly analytical, motivated, decisive with excellent project management skills. OrganizedCapable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs. Demonstrated ability to manage projects and overcome challenges Ability to influence local insights partners in their ways of working Ability to run consumer research analyses alone by leveraging various available data sources

You will join Grapes Worldwide, an Integrated Communication agency that specializes in creating Story-Enabled Growth. With a strong focus on data and strategic thinking, we utilize communication and technology to drive both Brand and Business Growth. Our team consists of 250 individuals spread across 5 offices in Delhi, London, UAE, Mumbai, and Bengaluru, with 8 years of successful operation. As a Strategic Planner, your primary responsibility will involve developing and implementing strategic plans that align with client objectives. This will require leveraging research insights and collaborating with creative and account teams to deliver impactful communication strategies. Your key responsibilities will include conducting thorough research in various areas such as Brand, Category, and Consumer. For Brand Research, you will need to understand client briefs, identify challenges, and engage with department heads for insights. Category Research will involve analyzing competitors, while Consumer Research requires conducting primary and secondary research to uncover insights and define consumer perceptions. Additionally, you will be tasked with creating Brand & Campaign Strategies, developing digital strategies across various media channels, establishing KPIs for tracking progress, and managing client relationships. Moreover, you will play a vital role in leadership development, new business strategies, and training programs for planning and client servicing teams. To qualify for this role, you should hold a Bachelors/Master's degree in Marketing, Business, Communication, or a related field, with at least 5 years of experience in strategic planning within a communication or advertising agency. Strong analytical skills, excellent communication abilities, proficiency in integrated strategy, and leadership qualities are essential. The role may involve travel for research purposes, both nationally and internationally. In return, we offer a competitive salary and benefits package, opportunities for professional growth, a collaborative work environment, and the chance to work on high-profile projects with leading brands across international markets.,

You will be responsible for managing and fulfilling the requirements of a highly dynamic Product team that is dedicated to understanding consumer needs. Your key responsibilities will include conducting consumer research to identify key usage scenarios and psychological needs, as well as differentiating the consumer experiences to gain insights into core needs. You will also be required to track and analyze competitor product strategies, conduct in-depth research on competitive target groups, and derive actionable insights for product positioning. Based on systematic research, competitive analysis, and future tech trends, you will define the product to improve user experience and ensure a competitive edge. Collaboration with internal stakeholders to define go-to-market strategies and lead product launch events will be essential. Additionally, you will review marketing assets to ensure accuracy and consistency, and maintain strong relationships with external partners for seamless collaboration and industry awareness. The ideal candidate for this role should have a minimum qualification of an MBA and possess 4-8 years of experience in the Mobile Industry, Automobile, or Electronics Industry.,

About The Role Research Manager: We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings. Job Role: Working closely with cross-functional teams to identify problem statements Planning and implementing end to end consumer research strategies and methodologies Conducting qualitative as well as quantitative research relying on primary as well as secondary research Talking to existing and potential customers to understand their needs and behaviour Doing a competitor analysis to understand product offerings and features Devising actionable strategies from consumer insights Reporting and presenting your findings to drive new product development and marketing strategies Job Requirements: Minimum 6 years of experience conducting qualitative and quantitative research Strong analytical skills to extract actionable insights from data Strong research skills such as moderation, preparation of Q"re/DG and effective storytelling etc. Strong communication and presentation skills MBA, MA in Design/Sociology/Psychology in a numerate discipline Need to have prior experience working with FMCG/Consumer Tech or any client-side company

Dear Aspirant, Greetings from Heritage Foods Limited!! We have opening for Brand Marketing Executive for Corporate Office, Hyderabad at Heritage Foods Limited. Interested candidates can directly share resumes to mentioned email id - ramkiran.s@heritagefoods.in or resumes@heritagefoods.zohorecruitmail.in Work Location: 1) Corporate Office, Hyderabad H.No. 8-2-293/82/A/1286, Plot No. 1286, Road No. 1 &65, Jubilee Hills, Hyderabad-500033 Brand Marketing Executive: (Role expectations 2-5 yrs of experience in FMCG/Dairy Industry KEY RESULT AREAS - Experience of working in a thriving marketing team of a reputed FMCG company - Should have decent experience in working with & getting the work done through reputed creative agencies - Should have good analytical skills & should have exposure in doing internal sales analysis, working on tracked data viz. Nielsen, HH Panel and then coming up with insights & hypotheses. - Some exposure in trade marketing & some understanding of the retail channels & ways of working will be additional advantage. - Working with multiple cross functional team - R&D, Purchase, packaging & plant teams to execute various projects. - Exposure on New Product Development projects will be an additional advantage. Desired Candidate Profile: Qualification: Premium Institute MBA candidates are preferable Age Criteria: Below 35 yrs will be considered. Extra Benefits: PF, Bonus, Insurance (GMA, GPA, GTLI).

The ideal candidate for this Full Time position in Bengaluru will be responsible for assisting in media planning and coordinating various marketing communication and promotion activities across different mediums. This includes both Above The Line (ATL) and Below The Line (BTL) activities such as online, outdoor, launches, events, exhibitions, activations, and trade meets. You should have excellent knowledge of SEO, SEM, and be able to maximize online presence effectively. In this role, you will need to come up with innovative ideas to create marketing collaterals within the allocated budget, ensuring high quality and timely delivery. You will also collaborate with agencies to provide briefs, plan campaigns, and develop marketing initiatives and programs. Additionally, you will be required to gather real-time information from primary and secondary research sources including market studies, competition analysis, and consumer research to support business decision-making. Monitoring brand-related expenditures in comparison to budgets and maintaining regular Marketing Information System (MIS) reports on marketing and lead performance will be part of your responsibilities. The position requires 2-3 years of experience in the Automobile, Durable, or Paint Industry. A Graduation degree is the minimum qualification expected for this role.,

As a Brand Development & Innovation professional, your primary responsibility will be to drive consumer insight development in order to identify market trends, consumer needs, and opportunities for brand growth. You will lead the Innovation Funnel by developing new products, packaging, and activation platforms to enhance brand equity. Collaborating with cross-functional teams is key to ensuring smooth innovation gate processes, including new product ideation and renovation initiatives. Additionally, you will champion Design to Value by optimizing formulations for cost savings and improving the brand's bottom line. In the realm of New Product Development (NPD), you will be tasked with identifying market opportunities and developing product concepts in collaboration with R&D and consumer research teams. Your oversight of product prototypes, packaging, and positioning will ensure alignment with brand strategy. Collaboration with the Brand Building Team is essential to successfully hand over new products for execution and market launch. For Campaign Development & Execution, your role will involve developing compelling communication strategies based on deep consumer insights and brand positioning. You will create and oversee 360 campaign materials in collaboration with advertising agencies to ensure a cohesive and engaging brand message. Managing media mix strategies, executing campaigns, and conducting post-campaign evaluations will be crucial in assessing effectiveness and ROI. As a Process Champion, you will lead the Innovation Gate process to ensure timely execution of new product innovations and brand renovations. Implementing and refining the Design to Value process is essential for driving cost optimization without compromising product quality. You will also play a key role in developing and enhancing brand strategy, positioning, and insights to ensure continued relevance and differentiation in the market. Your key KPIs and Deliverables will include the successful development and launch of new products and packaging innovations, creation of impactful thematic campaigns and activation platforms, achievement of long-term bottom-line improvements through cost-effective innovation and formulation changes, and delivery of actionable brand insights and brand repositioning strategies. Key Interaction Points in this role will involve collaborating with Advertising Agencies to develop and execute creative campaigns, partnering with R&D teams to drive product and packaging innovation, and working closely with Consumer Research teams to gather insights and validate new concepts. To excel in this role, you will need to possess strong strategic mindset with the ability to understand market trends and consumer behavior, proven capability in innovation and creativity in product and packaging development, exceptional project management skills to oversee complex initiatives from ideation to execution, excellent communication and collaboration skills to manage cross-functional teams and external partners, and analytical acumen to track and evaluate the effectiveness of campaigns and innovation initiatives. The desired outcomes of your efforts will include the development of robust brand insights, positioning, and definition, successful brand repositioning to align with evolving consumer needs and market dynamics, and continuous improvement in brand perception and market share through innovative products and campaigns.,

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

A regional coordinator is responsible for managing and overseeing the activities and operations of a specific geographic area or region. Effective communication, leadership, and problem-solving skills are essential for success in this role. preparing and implementing regional implementation plans maintaining relationships with regional clients and vendors Experience: 2-6 years location: Uttar pradesh

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

A regional coordinator is responsible for managing and overseeing the activities and operations of a specific geographic area or region. Effective communication, leadership, and problem-solving skills are essential for success in this role. preparing and implementing regional implementation plans maintaining relationships with regional clients and vendors Experience: 2-6 years location: Uttar pradesh

A regional coordinator is responsible for managing and overseeing the activities and operations of a specific geographic area or region. Effective communication, leadership, and problem-solving skills are essential for success in this role. preparing and implementing regional implementation plans maintaining relationships with regional clients and vendors Experience: 2-6 years location: Uttar pradesh

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele

Developing territory business plans that will grow the business Developing and maintaining customer relationships Monitoring and analyzing market trends to identify new opportunities Meets regularly with regional clients Observes competitor strategies within the assigned region Responds to regional client needs with solutions from the company Monitor competition within assigned region Conducting surveys to better understand customer needs. Build and foster strong customer relationships within a particular region. Design strategies aimed at growing regional revenue by satisfying customer needs and special requests. Use consumer research to maximize potential revenues and gain the loyalty of their clientele