Research Specialist (Mumbai) Birla Estates

5.0 - 10.0 years

12 - 22 Lacs

Mumbai

Work from Office

Job purpose : Lead the consumer research initiatives to gain deep insights into customer behaviors and preferences, support project conception with detailed customer profiling, and enhance strategic decision-making through comprehensive market and brand analysis at Birla Estates. Job Description as mentioned below:- Market intelligence * Identify and analyze current and future trends in customer sentiment within the real estate market and beyond. Stay updated with industry reports, market analysis, and emerging trends. * Use predictive analytics to forecast future market behaviors and preferences of consumers. * Provide actionable insights to add value to marketing strategies and project developments. * Synthesize market data to support strategic planning. * Present findings to the relevant stakeholders with recommendations for action. * Stay updated on industry best practices and new methodologies in consumer research. * Attend industry conferences, webinars, and training sessions. Network with other professionals to share knowledge and insights. * Design and implement surveys, focus groups, and interviews to gather consumer data. Collaborate with research agencies and partners by briefing them on requirements to get the correct insights as required. Discuss and get the proposals for the research activities. * Analyze demographic, psychographic and behavioral data gathered through the research to create detailed customer profiles. Brand * Monitor and analyze top-of-mind brands in the Birla Estate to gauge brand awareness. * Implement tracking studies to measure brand recall and recognition. * Evaluate brand performance against competitors using key metrics * Develop and maintain a brand tracking system to capture and evaluate brand health over time. Create a systematic approach to regularly assess brand perception. * Utilize both qualitative and quantitative methods to measure brand loyalty and satisfaction. * Develop comprehensive consumer research reports and presentations to communicate findings to senior management. Customer Experience * Collect and analyze feedback on customer experience at various stages of the purchase cycle. * Develop customer satisfaction surveys and post-interaction feedback tools. * Track customer journey touchpoints to identify pain points and areas for improvement. * Conduct post-purchase research to understand reasons behind customer decisions and identify areas for improvement. * Implement follow-up surveys and interviews with recent buyers. * Compile and analyze data to provide insights on purchase drivers and barriers.

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