559 Consumer Insights Jobs - Page 14

At Zee Entertainment, we are more than just a media company - we are storytellers, culture shapers, and innovators at heart. Founded in 1992 as India's first private TV channel, Zee has transformed how the nation consumes entertainment. Today, we are a global content powerhouse, reaching over 1.3 billion people across 190+ countries with shows, movies, music, and digital experiences that deeply resonate with diverse audiences. Our vision is to become the world's leading global content technology company from India, offering entertainment that inspires, empowers, and connects people worldwide. Our vibe is characterized by bold ideas, creative risks, and pioneering the future of entertainment....

About the Company: Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide. Role Designation: Experience: 3+ years' brand management or marketing experience Qualification: Bachelor&aposs degree + Master&aposs Degree in Marketing Job Location: Mumbai Responsibilities Marketing infrastructure across talent attraction & development, market...

The Market Research Manager position based in Kolkata is looking for an individual to delve into consumer insights, industry trends, and competitive intelligence. The ideal candidate for this role would be highly analytical, proactive, and excel in a fast-paced, hands-on environment. The primary responsibilities include leading research initiatives that impact product development, brand positioning, and go-to-market strategies. You will be responsible for designing, planning, and executing qualitative and quantitative research projects such as consumer surveys, focus groups, and ethnographic studies. Additionally, analysing market trends, competitor performance, and consumer behavior across ...

You will be responsible for developing and managing the product portfolio roadmap for various vehicle segments in alignment with company strategy, market demand, and customer expectations. Your role will involve identifying gaps in the current product lineup, proposing new product opportunities, and continuously monitoring and adjusting the portfolio based on competitive analysis, market trends, and technological advancements. It is essential to ensure that the product portfolio caters to various customer segments and addresses market gaps, overseeing the complete lifecycle of products from concept to launch. You will analyze data from external sources such as IHS, JATO Dynamics, NCBS, or in...

As a Brand Manager at our company, you will play a crucial role in shaping and executing our brand strategy to enhance brand awareness, engage customers effectively, and maintain brand consistency across various marketing channels. Your passion for creating impactful brands, combined with strong analytical and project management skills, will be key for success in this role. Your responsibilities will include developing and implementing comprehensive brand strategies to achieve both short-term and long-term business objectives. You will lead the creation of compelling brand messaging, positioning, and visual identity across all platforms, ensuring that our brand resonates with our target audi...

About the Company: Traya, founded in 2019, is one of India's largest digital health-tech platforms specializing in haircare and hair loss solutions. The company's mission is to utilize technology to provide a comprehensive 360-degree solution to over 520 million Indians suffering from hair loss. This solution includes doctor-backed medicines, access to Traya doctors, personal hair coaching, customized diet plans, and more. Founded by Saloni Anand and Altaf Saiyed, Traya aims to revolutionize the hair care solutions category, having raised institutional capital from renowned VCs like Fireside Ventures, Kae Capital, and Whiteboard Capital. With over 2.5 lakh customers, Traya boasts a 93% succe...

You will be responsible for leading the product planning, category management, and merchandising functions at Jain Amar. Your role will involve driving product development, planning budgets, optimizing category performance, and ensuring profitable growth across various segments such as Menswear, Womenswear, Kidswear, etc. Your key responsibilities will include driving new product development in collaboration with design, sales, and sourcing teams, preparing OTB plans aligned with business goals, developing demand plans, and conducting market analysis. You will also define seasonal product range, oversee merchandising operations, plan markdowns, and collaborate with buyers and sales teams. As...

As the New Product Development Lead at LightYears Health, you will play a crucial role in shaping the future of preventive healthcare for over 400 million Indians above 40 years of age. Our innovative platform focuses on addressing aging-related health concerns such as osteoarthritis, osteoporosis, and healthy transition to menopause. You will be part of a dynamic R&D team consisting of PhDs from renowned institutions like IIT Delhi and Jamia Hamdard University, with roots at MIT. Our culture at LightYears Health revolves around four key principles: 1. **Question the status quo**: We encourage innovative thinking and new approaches while ensuring calculated risk-taking. 2. **Transparency**: ...

The Senior Copywriter / Creative Copy Lead role at Amber is a strategic and high-impact position focusing on shaping the voice of a global student housing brand. As a key member of the team, you will be responsible for developing compelling and innovative copy across various platforms such as digital, print, social media, and video scripts. Your role will involve leading the conceptualization and execution of large-scale creative campaigns that align with brand objectives based on thorough market and consumer insights. Crafting engaging content IPs to drive audience engagement and brand affinity will be a crucial part of your responsibilities. In this position, you will have the opportunity ...

Bain & Company is a global consultancy that assists ambitious change makers worldwide in shaping the future. With a presence in 65 offices across 40 countries, we collaborate closely with our clients to achieve exceptional results, surpass competitors, and redefine industries. Since our establishment in 1973, we have gauged our triumph by the success of our clients and proudly uphold the highest level of client advocacy in the industry. In 2004, we forayed into the Indian market by inaugurating the Bain Capability Center (BCC) in New Delhi. The BCC, now recognized as BCN (Bain Capability Network), spans across various geographies and stands as a pivotal unit of Expert Client Delivery (ECD). ...

As a Senior Marketing Manager at Angia RX Life Science Pvt. Ltd., your primary responsibility will be to oversee marketing strategies, conduct market research, develop and implement marketing plans, manage the marketing team, and ensure alignment of marketing efforts with the company's overall goals. You will be based on-site in Roorkee, working full-time to analyze market trends, identify target audiences, create promotional materials, and evaluate marketing campaigns for optimization. You should possess Marketing Strategy, Advertising, and Brand Management skills, along with experience in Market Research, Data Analysis, and Consumer Insights. Team Leadership, Project Management, and Commun...

Job Description: As a Trade Marketing Manager, you will be responsible for leading trade marketing initiatives to enhance brand visibility and drive sales growth across various markets. Your role will involve planning and executing trade shows, dealer meets, and channel events, as well as coordinating new product launches in collaboration with the sales and marketing teams. Additionally, you will be tasked with developing and managing trade schemes to boost primary and secondary sales, overseeing both Above-the-Line and Below-the-Line marketing campaigns, and working closely with sales teams to gain insights into market needs and consumer behavior. Key Responsibilities: - Plan and execute tr...

The individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. You should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The goal is to increase sales and profitability of the milk & milk products business by focusing on marketing and innovation. This includes building a portfolio with sub-brands catering to consumer needs, implementing focused marketing campaigns to drive category sales, and launching new products. Experience in the FMCG/Food industry is a must. **Responsibilities:** - Brand positioning and consumer insights - Develop and execute 360-degree marketing...

Why does your role matter ????? Imagine a world where countless brands exist, but none of them stand out or connect with people on a deeper level. Now, imagine a brand that resonates so strongly with its audience that it becomes a part of their identity. As a Brand Manager, that&aposs your mission. You are not just building a brand; you are shaping its voice, its image, and the emotional connection it has with its audience. As a true category creator, you&aposll elevate our brand beyond gaming, creating compelling narratives that transform public perception. You&aposll transform Rush Gaming Universe (RGU) into more than just a nameinto a brand that people love, trust, and feel a part of. Thi...

Role Summary Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching Investment & Trading platform Dhan (www.dhan.co) We are looking for someone who would be our brand custodian / manager, has strong communication skills that drive creativity and content distribution. Your work will be multidisciplinary as social media, for us sits at the crux of product, marketing, customer service and growth. Customer empathy is an integral part of this role which will necessitate you to navigate through users' demands, concerns and praises. And last but not...

As an Apparel Partnerships Specialist at pyxer, an early-stage visual gen AI startup focused on photography and apparel in the B2C sector, you will play a crucial role in building successful partnerships within the apparel industry. You will collaborate closely with our team in Hyderabad (HITEC City) to reach out to apparel manufacturers in India, analyze market trends, and align partnership goals with company objectives. Your primary responsibilities will include developing and nurturing partnerships with apparel manufacturers, leveraging market insights to optimize strategies, and monitoring the performance of partnerships to drive improvements. Your innovative ideas and calm demeanor will...

The City Market & Activation Lead position requires a candidate with 6-7 years of experience in building and executing city-level marketing and activation plans. As the ideal candidate, you will be responsible for establishing and closing partnerships, visibility, and activation opportunities at a city level. This involves identifying residual inventory opportunities, leveraging bartering referrals and cashbacks, and presenting synergistic growth opportunities to other businesses. Additionally, you will be tasked with creating offline to online conversion with independent service providers and other city communities. A successful candidate will have a proven track record of launching and man...

As an Assistant Brand Manager at our marketing team in Gurgaon, you will be responsible for driving brand strategy, regional marketing, and on-ground activation to create brands that resonate with local audiences. Your key responsibilities will include planning and implementing brand marketing strategies, leading retail branding and in-store promotions, collaborating with cross-functional teams for cohesive brand visibility, monitoring market trends and competitor activities, executing ATL/BTL marketing campaigns, ensuring adherence to brand guidelines, partnering with vendors and agencies for local marketing plans, and providing timely performance reports with optimization insights. To exce...

Category Growth and Marketing Lead Meat Category Location: Bangalore, Karnataka, India About the Role Are you a growth hacker at heart with a flair for building things from the ground up Do you thrive in fast-paced, high-ownership environments and have a deep understanding of what makes consumers tick Then this role is for you. Were looking for a dynamic, entrepreneurial Category Growth and Marketing Lead to turbocharge the Zepto Meat business. Youll take the drivers seat in scaling one of our most high-potential categories by crafting and executing bold growth strategies, obsessing over customer insights, and turning unstructured challenges into opportunities. Key Focus Areas Growth Strateg...

The AVP-Marketing role is a pivotal position where you will be tasked with formulating effective marketing strategies to drive profitability and growth. Your responsibilities will include developing and executing long-term marketing plans, conducting thorough market analysis to identify opportunities, defining target markets, and aligning marketing activities with the overall business P&L. You will be in charge of managing marketing budgets, monitoring financial performance, and collaborating with cross-functional teams to enhance profitability and operational efficiency. In this role, you will also be responsible for overseeing brand strategy, ensuring a strong brand positioning, and creati...

The individual in this role will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. You should feel comfortable collaborating cross-functionally to implement these strategies and ensure brand consistency. The primary objective is to enhance sales and profitability of the milk & milk products business through a focus on marketing and innovation. This includes building a portfolio with sub-brands that cater to consumer needs, executing targeted marketing campaigns to boost category sales, and introducing new products. It is essential to have prior experience in the FMCG/Food industry. **Responsibilities:** - Defining brand position...

As an Assistant Brand Manager at Meechu by Saharsh Pharma, you will be an integral part of our marketing team focused on driving growth and visibility for our emerging and innovative baby-personal care brand. Working closely with the Brand Manager and creative teams, you will play a key role in executing brand strategy, marketing campaigns, and product initiatives across various platforms. Your responsibilities will include supporting the development and execution of marketing strategies aligned with Meechu's brand positioning, assisting in new product launches and promotional campaigns, and monitoring market trends and competitor activities to inform decision-making. You will also coordinat...

You will be responsible for driving brand visibility, execution excellence, and consumer conversion at the point of sale within the assigned region. Your role will involve developing and executing regional trade marketing plans that align with national objectives while tailoring them to local market dynamics, thus bridging the gap between sales and marketing. Your key responsibilities will include developing and executing regional trade marketing plans, identifying market opportunities, and consumer insights to drive regional activation strategies. You will collaborate with sales teams to support revenue and volume targets. In addition, you will design and implement in-store visibility solut...

As a Senior Analyst - Social Listening & Consumer Insights at AB InBev GCC, you will play a crucial role in designing, executing, and delivering custom social listening reports to drive strategic decision-making across the organization. Your responsibilities will include engaging with stakeholders to gather business requirements, translating them into platform-specific queries, conducting in-depth analysis of social media data, identifying key themes and sentiment drivers, and synthesizing findings into concise narratives. Your role will require a high degree of independence, problem-solving capabilities, and the ability to manage cross-functional collaboration effectively. You will work wit...

As an Assistant General Manager (AGM) Brand Marketing, you will play a crucial role in shaping and elevating the brand image and perception. Your strategic mindset and creative leadership will drive impactful advertising campaigns, enhance brand visibility, and leverage market research insights for targeted marketing efforts. Your responsibilities will include leading advertising campaigns to enhance brand visibility, utilizing consumer insights for data-driven marketing, strategizing social media campaigns, overseeing the creation of marketing collaterals aligned with the brand voice, producing brand films and visual content, and managing media planning and buying for optimal campaign reach...